Native ad networks
By leveraging native ad networks, publishers and advertisers alike can achieve their advertising objectives by aligning advertisements with the web content that users are viewing. Native ads blend seamlessly into the user’s browsing experience, appearing as an organic component of the content they are consuming.
If you’re engaged in affiliate marketing, generating high-quality traffic to your blog is crucial. While social media and website ads have been effective in the past, the number of clicks and conversions on these types of ads is steadily declining. Fortunately, native ads offer a solution to this problem. In this article, we’ll explore the benefits of marketing your blog through native advertising platforms, and explain why it’s an effective strategy to implement now. We’ve also compiled a list of the top 15 native advertising platforms to help you get started.
What Are Native Ads and Their Benefits
Native advertising is a clever way to present ads that don’t appear to be ads at all. At first glance, this may seem counterintuitive. After all, if your ad doesn’t look like an ad, how can it attract clicks? But that’s precisely what makes native advertising so effective. By blending seamlessly with the surrounding content, native ads avoid disrupting the flow of the webpage, which users tend to find annoying.
One of the key advantages of native advertising is that it doesn’t drive away potential customers. Because native ads blend in so well with the surrounding content, users are more likely to engage with them. For example, you might be scrolling through your social media feed and come across an interesting article. Without realizing it, you’ve just clicked on a native ad.
Native ads are not really expensive, with an average cost-per-click (CPC) that can be as low as $0.6. Additionally, because there are many different platforms that offer native advertising services, the guidelines for creating and placing ads can be less restrictive than those of more popular websites. If one platform isn’t working for you, you can always try another. As long as you follow the guidelines, you should be able to find success with native advertising.
How Does Native Advertising Work for Affiliates
Native advertising can be a valuable tool for affiliates, but it can be challenging to know where to begin. Here are some strategies to help you make the most of native advertising:
- Promote your content. To share your affiliate links, you first need a reader base on your blog. You can use native advertising to drive traffic to your content and include affiliate links in your posts. Make sure your ads are inviting and friendly to entice readers to click on them.
- Drive more traffic for your website. Don’t limit yourself to blog posts and affiliate links. Quality content can help you build a loyal audience, which is essential for long-term success as an affiliate marketer. A strong traffic stream to your website means you won’t have to rely solely on advertising for income.
- Build an email list. Consider using native advertising to promote an email subscription service. Offer exciting stories or exclusive updates as an incentive for people to sign up. Once you have an email list, you can promote more affiliate offers through email campaigns. Remember to be polite when including affiliate links in your emails to avoid losing your hard-earned audience.
By leveraging these strategies, you can use native advertising to your advantage as an affiliate marketer and grow your audience and income over time.
Native Ad Networks: Costs and Profits
When it comes to native advertising, it’s important to remember that you’re running a business, and your advertising spend should result in a return on investment (ROI). To achieve this, you need to carefully consider how much each platform charges for ads.
Most native advertising platforms operate on CPM or CPC pricing models, with a maximum CPM rate of around $2. They also typically have a minimum payment threshold, meaning you can’t order ads below a certain amount.
It’s worth noting that there are three tiers of countries where you can place your ads. Tier-1 countries, like the US and UK, are the wealthiest and most competitive, typically offering the highest profitability. Tier-2 countries, such as China, Mexico, and Saudi Arabia, are less competitive and have a lower average income per person. Tier-3 countries are developing nations with low purchasing power, such as Bahrain or India.
It’s also important to consider which countries (or GEOs) are most profitable for native advertising. Around 50% of traffic on native advertising platforms comes from tier-1 GEOs, including the US, UK, Japan, and France. The US, Germany, and France are typically the top effective GEOs on different platforms.
Regardless of which GEO or platform you choose, the key is to ensure that you earn more than you spend, achieving a higher ROI. This is achievable if you follow a few simple guidelines and carefully track your performance.
How to Know My Native Ads Are Working
Before you launch your native advertising campaigns, it’s essential to familiarize yourself with the key metrics used to measure ad effectiveness. Here are three metrics to keep in mind:
- Click-Through Rate (CTR). This metric measures the attractiveness of your ads and represents the percentage of people who clicked on your ad after seeing it. A good CTR for native ads is around 0.5%, but you should aim for at least 0.2%.
- Conversion Rate (CR). This metric measures the percentage of people who took a desired action on your website after clicking on your ad. This could be anything from signing up for a newsletter to making a purchase. A conversion rate of more than 2% is considered good, but with some creative strategies, you can achieve an even higher rate.
- Return on Investment (ROI). This metric measures the amount of money earned from your investment in native advertising. A good ROI is anything above 0%, with a 20% ROI indicating that you’ve earned 100% of your investment back plus an additional 20%.
It’s important to note that the way you calculate the amount of money earned per click or visit will depend on your industry and niche. Make sure the payment model you choose matches how you earn money from your affiliate business. By keeping these metrics in mind and regularly tracking and analyzing your performance, you can optimize your native advertising campaigns for maximum success.
Setting clear goals is a smart strategy when it comes to using native advertising for your affiliate marketing business. For example, if you want to try native advertising with Taboola, you can use the average cost of $0.1 per click to estimate how many clicks you’ll get with a $200 budget (i.e., 2,000 clicks). If you aim to earn at least $250 from those clicks, you’ll have a 25% ROI on your budget.
You can set similar goals based on your budget and expected earnings, and adjust them as needed. By setting realistic and measurable goals, you can monitor your progress and adjust your strategy accordingly to achieve better results. Remember to regularly track and analyze your performance to optimize your campaigns and improve your ROI over time.
Choose Profitable Niches
It’s important to keep in mind that the profitability of a niche plays a significant role in the success of your affiliate marketing efforts. Before launching your native advertising campaigns, it’s wise to do some research and identify niches that are currently thriving and are likely to respond well to affiliate marketing.
Some of the best niches for promoting products and services in 2023 include online dating, gambling, finance, beauty, home security, and e-sports. While it’s important to focus on your own niche and find publisher websites that can drive traffic to your affiliate website, it’s helpful to have realistic expectations when it comes to the niches you’re targeting. By choosing profitable and popular niches, you can increase your chances of success with native advertising and achieve better ROI.
Tips for Successfully Selling Affiliate Products with Native Ads
While native ads are known to be highly effective, it’s important to optimize your native ad campaigns to ensure maximum results. Here are some key tips to keep in mind before launching your campaigns.
Choose your Native Ad Network Wisely
While there are numerous successful native advertising campaigns to draw inspiration from, not all of them will be relevant to your specific niche. It’s important to choose native advertising networks that cater to your target audience, as not all publishers will have visitors who are interested in your niche. For example, if your affiliate business is focused on beauty products, it wouldn’t be wise to advertise on a publisher website that focuses on cars. Instead, look for ad networks that allow you to optimize your target audience and reach the right people for your niche. By selecting the right networks and publishers, you can increase your chances of success and achieve better ROI for your native advertising campaigns.
Benefit from Creatives
There are numerous ways to improve the effectiveness of your native ads. Although native ads may not offer the same level of configurability as display ads, there are still several strategies you can use to make your ads more engaging. For example, you can include compelling calls to action (CTAs), eye-catching visuals, and even animations to make your ads irresistible to readers or visitors. Take a look at the example below to see how effective use of creatives can optimize your ads. With some creativity, you can experiment with different devices and formats to make your ads even more appealing to your target audience.
Test Your Native Ads Campaign Performance
It’s not recommended to simply launch your native ad campaign and let it run without any monitoring or adjustments. During the first two weeks of your campaign, it’s important to closely monitor its performance. If you notice that your ads aren’t performing as well as expected, consider changing your strategies, testing different networks, adjusting positioning, and finding new ways to incorporate native ads into various publisher sites. By testing and fine-tuning your campaigns early on, you can potentially save a significant amount of money and ensure that you find the most profitable approach for advertising your content.
Target the Right Audience
As mentioned previously, it’s important to carefully consider your target audience when promoting your affiliate business. For example, if you’re promoting a gambling niche, it may be more effective to focus on mobile users rather than desktop users. Additionally, it’s important to pay attention to the GEOs you’re targeting in order to ensure that your campaigns are tailored to the right audience. By keeping your criteria in line and choosing the right ad network, you can increase the chances of success for your native advertising campaigns.
Native ads offer a unique and effective way to promote your content in a subtle and seamless manner. Unlike display ads, which can sometimes turn off users, native ads have been shown to be more well-received by audiences. Therefore, it’s worth considering using native advertising to promote your affiliate business. In addition to paid native advertising, you can also leverage free social media platforms such as Twitter and Pinterest to drive traffic to your website. While these methods may not be as effective as paid native advertising, they can still help increase your online presence and attract potential customers.