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The most popular Google queries in the USA and worldwide

Want to know what the most popular search queries are on Google? We’ve gathered data on what people search for most often in the USA and around the world. To make the list as accurate as possible, we’ve divided it into simple keywords and extended questions. Can you guess what people were interested in during the year 2024?

The most common global Google queries

It seems that most users consider the top search engine as a convenient navigation tool. This is confirmed by keywords with the highest number of searches:

QueryNumber of searches in 2024
1facebook203 900 000
2youtube196 100 000
3amazon178 200 000
4wordle159 100 000
5google128 500 000
6gmail100 300 000
7bbc news67 700 000
8google translate62 200 000
9weather61 400 000
10yahoo mail56 600 000

In the Google search rankings, social network Facebook and multimedia platform YouTube have held the top positions for several years. The honorable third place is occupied by the marketplace Amazon. Surprisingly, the fourth place was unexpectedly taken by the game Wordle, created in 2021. It seems that The New York Times made a successful investment by purchasing the rights to it for several million dollars.

Now, who do you think ended up in fifth place? Well, people do indeed use Google to search for Google, and it’s not a joke! And it’s unlikely this was done for entertainment, as in 2024, there were 128.5 million such queries. Against this backdrop, the sixth place with 100 million searches for the Gmail email client raises no questions at all.

The most popular Google queries in the USA and worldwide 2024

In the global ranking, the British news agency BBC took seventh place. It makes sense as it owns the world’s most popular channel with a total audience of 500 million viewers. In eighth place is the Google Translate translation service. In recent years, its ranking in search queries has dropped slightly due to the integration of translators into various applications.

It seems that the weather will always be a popular topic for conversation, even if the second participant in the dialogue is a search robot. This is confirmed by the keyword that took ninth place in our ranking. And closing out the top 10 queries of 2024 is another email client – Yahoo Mail.

And what’s next?

The list of the most common searches on Google is worth a detailed examination. Therefore, we have looked at 100 popular queries and selected interesting keywords for you:

14. Instagram. A social network focused on visual content lags far behind Facebook with only 44 million queries. But don’t rush to conclude that it’s unpopular, it’s oriented towards the mobile app, not the web client.

18. NBA. According to Google, basketball is the most popular sport in the world, with over 36 million searches. Compare this result to the American football league, which ranks only 46th with 16.7 million queries.

19. Twitter. The social network with short posts is clearly going through challenging times, significantly trailing behind its competitors. However, we should await the results of the research for the first half of 2024 to see what the big announcements by Elon Musk will lead to.

20. Fox News. The largest television network in the USA significantly lags behind its British competitor with 35.1 million searches.

23. Netflix. The world’s #1 streaming service also shows relatively weak results. And once again, we remind you to handle these data with caution. Most people watch series through apps on smart TVs and tablets, never using the web interface.

27. Indeed. A job search service made it into the list of Google’s most popular searches in 2024. It garnered over 26 million views, roughly on par with the American TV network CNN.

30. Zillow. Another common commercial query. This time it’s about a real estate selling platform. It accumulated 24.4 million searches in 2024.

34. Food near me. Among the searches for finding the nearest establishments, dining places take the lead. They are highly popular among tourists. This means that if there is not much competition in your region in this direction, you already have a ready-made model for a successful business. It’s also interesting that in the 50th place is the keyword “Restaurants near me”. If you combine these results, they will rank 16th in the overall search count.

49. Roblox. The top gaming query of 2024, attracting the attention of users nearly 16.5 million times. The platform for creating mini-games may have fewer players on its servers compared to PUBG and Fortnite, but it generates much more hype, giving it additional potential for growth.

51. Calculator. People use Google for all sorts of things. Judging by the statistics, many users turn to the search engine for mathematical problems. And this is understandable – in addition to standard functions, it offers millions of textbooks and resources.

52. Solitaire. Surprisingly, in the gaming category, Solitaire takes second place, surpassing the mega-popular PUBG and the highly anticipated Starfield among gamers. It was searched for by around 15.5 million users.

52. Covid vaccine near me. Although global concerns about the coronavirus pandemic have somewhat subsided, people are still searching for protection against it in 2024. That’s why this query became the top one in the field of medicine and health.

56. Speed Test. Internet speed remains the number one concern in the technical sphere. Despite the continuous improvement in the quality of telecommunication services, providers still have work to do, judging by the list of the most popular Google searches.

64. PayPal. The electronic payment system gathers over 14 million searches in a year. For comparison, the only traditional bank in the ranking is Wells Fargo, which occupies the 95th place with 10.5 million views. Isn’t this a path to a bright digital future?

73. Spanish to English. The most in-demand translation direction on a global scale. By the way, reverse translation takes the 74th place. If we combine their results, we get 26.5 million queries, which could correspond to the 26th position in the ranking.

80. Google Classroom. A service that was once known to a limited circle of professionals has been trending in search engines for two years now. Finding the reason for such changes is not difficult – it’s distance learning during the coronavirus restrictions.

81. Spotify. Music didn’t make it to the list of internet users’ priorities in 2024. The audio streaming service received only 11.8 million views on the search results page.

97. Bitcoin price. Once again, we get confirmation that humanity is on the path to a decentralized digital economy of the future. Users were primarily interested in the cryptocurrency’s price rather than stock quotes or traditional money conversion.

NSFW queries

Usually, rankings are cleaned of “for adults” keywords. However, they also have significance for optimization – you should know their positions to either target them or, conversely, avoid them. The fourth place in global queries including NSFW content is held by Pornhub with 200 million views. Its competitors xvideos and xnxx are located at the 11th and 15th positions with 140 and 100 million searches respectively. The general keyword “porn” took the 20th place with 65 million queries.

Most common Google queries in the USA

Overall, North American rankings coincide with global ones. However, regional differences should be taken into account:

QueryNumber of searches in 2024
1amazon147 600 000
2facebook132 600 000
3youtube131 300 000
4wordle124 900 000
5google86 400 000
6gmail64 000 000
7google translate49 400 000
8walmart 41 000 000
9yahoo40 500 000
10yahoo mail38 200 000

The most Googled query by Americans in 2024 was Amazon. Of course, who can resist regular sales and same-day delivery? Second and third places were no surprises. Although Facebook and YouTube had to yield to Jeff Bezos’ company, they still garner over 100 million queries in the USA alone.

The most popular Google queries in the USA and worldwide 2024

Places from fourth to sixth fully coincide with global statistics – it’s the game Wordle, the search engine Google itself, and its email client Gmail. However, the BBC Network channel is not very popular in America, so the Google Translate translation service moved up to the seventh place. Right behind it is Walmart – the largest retailer in the USA, owning a network of hypermarkets. The list is rounded out by the competing search engine Yahoo, as well as its email service.

Questions that troubled people the most in 2024

Complex queries should be considered separately. They have fewer views but offer significant opportunities for promoting informational pages and commercial products. By optimizing your website for them, you can gain a large volume of quality organic traffic.


In the top Google search queries of 2024, predictably, simple general questions emerge. But among them, there are keywords of interest for businesses:

QueryNumber of searches in 2024
1what time is it1 400 000
2what is my ip1 100 000
3when is easter 20241 100 000
4what to watch960 900
5when is mothers day886 000
6what time is the super bowl774 300
7how many weeks in a year771 100
8how many ounces in a gallon747 900
9when is easter734 300
10how many ounces in a cup709 800

In 2024, people were most interested in knowing the current time. Of course, among the 1.4 million users, there were both jokers and those who wanted to check the time integrated into the search engine. But this query is also interesting from a commercial standpoint. It’s popular among people traveling long distances and needing to adapt to different time zones.

The most popular Google queries in the USA and worldwide 2024

Second place goes to the question about determining one’s own IP address. It can be posed by ordinary users driven by simple curiosity. However, it allows targeting professionals in IT and digital marketing – network administrators, webmasters, programmers, content managers, and so on.

In the third and ninth places are questions about the date of Easter celebration in 2024 and in general. Interestingly, these two queries combined could have become the most popular – 1.873 million searches compared to 1.4 million for those who wanted to know the time. This question allows targeting almost all possible products – from fun souvenirs to holiday tours to exotic countries.

Fourth place is the question of what to watch. This is a real goldmine for streaming services like Netflix and Amazon Prime Video. However, you can also join them in promoting a YouTube channel. In fifth place is another holiday – Mother’s Day. In sixth place is the date of the Super Bowl.

The most popular Google queries in the USA and worldwide 2024

Seventh, eighth, and tenth places are occupied by questions about measurements – how many ounces in a gallon, how many weeks in a year, and how many ounces in a cup. These can also be used for targeting specific consumer groups – the first and last queries mainly belong to home cooks, while the second is for accountants.


The statistics of top Google searches among Americans completely align with the global trends – the same queries appear in the top ten. The only difference is the order – U.S. residents are more frequently interested in movies and the Super Bowl.

QueryNumber of searches in 2024
1what time is it1 300 000
2what to watch911 500
3what is my ip823 000
4when is easter 2024804 800
5what time is the super bowl773 300
6when is mothers day739 000
7how many ounces in a gallon732 600
8how many weeks in a year695 100
9how many ounces in a cup676 400
10when is the super bowl659 100

Americans also frequently show interest in local topics:

  • When is Liberation Day celebrated?
  • When are taxes due in 2024?
  • Why hasn’t the tax refund been returned?
  • What time is it now in Texas, Hawaii, and other states?
  • How many steps are there in a mile?

This information is invaluable for targeting and search engine optimization. Knowing the popularity of these queries can lead to a significant volume of organic traffic in a specific segment.

Surprisingly, Americans appear to be less interested in politics. They more often inquire about who called me from this number and much less about what NATO is. Another local peculiarity is the low number of inquiries about weight loss, but a high number about COVID and other infectious diseases.

Interesting trends to watch

By analyzing the most common Google searches over the past 20 years, we can draw conclusions about where the online community is heading and the associated businesses. While this time frame is very short in the grand scheme of history, it has brought more changes than we expected.

The acceleration of online life

With each passing year, the peaks of trending searches become sharper. This means that popular topics gain more popularity at the moment of emergence, but they quickly fade – sometimes within a few days. This forces digital marketing specialists to adapt. They have to stay ahead of the curve by forecasting trends to prepare new products and launch advertising campaigns in a timely manner.

The most popular Google queries in the USA and worldwide 2024

Celebrities getting closer

In the early 2000s, the information landscape was dominated by big names like Britney Spears, Eminem, and David Beckham. However, by the 2010s, this list began to include young stars and YouTubers such as Rebecca Black, PSY, and PewDiePie. Today, bloggers are competing strongly with actors and politicians for internet popularity. This makes the media sphere more interactive – nowadays, you can directly interact with idols using comments, chats, and AMA sessions.

Unfortunately, anxiety remains in trend

Negative events garner significant search engine ratings. For years, people have been following conflicts in the Middle East, the Fukushima disaster, oil tanker leaks, and hurricanes. Any such topic sparks a rapid surge of interest that lasts for days or weeks. This has led to the popularity of social media channels that provide information ahead of traditional media outlets.

Dogs are more popular than cats

No matter what’s happening in the world, the internet continues to adore cats, right? But in reality, this is a common myth. If you look at what things were Googled more often over the past 20 years, you’ll find that dogs had 2-3 times higher search ratings than cats and 5-10 times more than other animals. Here’s an idea to boost your blog’s ratings or promote your business. Want people to pay attention to you? Make sure you have the help of a cute dog.

The most popular Google queries in the USA and worldwide 2024

People love sports

Basketball, soccer, and hockey have all maintained their positions in the top 50 search queries over the years. However, the greatest surges in popularity are caused by athletes in other disciplines. It could be golf, Olympic swimming, or even cricket. In the case of the latter, the heroes were the members of the Australian team, not India, where this sport takes the top spot in television ratings.

Memes trump brands

In the early 2000s, people were googling the names of popular companies and products like Nokia, Apple, iPod, Xbox, Microsoft. However, at the turn of the 2010s, interest in them gradually waned. Viral content like planking and the Ice Bucket Challenge then rose to the top of search trends. After that, the internet was flooded with memes like Flappy Bird, Pepe the Frog, Pokémon Go, the Baby Shark song, and so on. These trends have a short lifespan, but according to experts, the most savvy entrepreneurs annually earn up to 2.5 billion dollars from their exploitation.

The most popular Google queries in the USA and worldwide 2024

The culture of TV shows

Initially, people were interested in the personal lives of movie stars. However, with the rise of streaming services and the increase in multimedia entertainment, interest in it began to wane. Nowadays, users are more often searching for TV show reviews than information about actors. Among recent trends, we should remember “Game of Thrones”, “Squid Game” and “The Witcher”. When they were released, they filled every available space on the internet – it seemed impossible to distance oneself from them.

How to find keywords on Google?

There are many tools that can help you succeed in SEO and PPC. They will find top keywords for Google, show the number of searches, optimization difficulty, cost per click in contextual advertising, and other useful statistics. Here are some of the most popular, convenient, and effective services.


One of the best tools for keyword research. It allows you to view top queries and track trends. Thanks to this, you can adapt your SEO strategy and advertising campaigns to new market conditions in a timely manner.

By selecting a specific keyword from Google’s top list, you will receive detailed statistics. This includes not only the number of searches and cost per click but also an estimated optimization difficulty, approximate organic traffic volume in the segment, and a breakdown by regions. The service can automatically determine user intent – making it easier to create Title and Description meta tags, as well as headings and subheadings in articles.

The most popular Google queries in the USA and worldwide 2024

SEMRush will become your personal assistant in the field of digital marketing. The tool offers relevant keywords based on your query:

  • Low-frequency keywords with many words;
  • Related queries with the lowest level of competition;
  • Questions and comparisons.

Subscription cost: starting at $119.95 per month, $1190.40 per year


The best tool for those involved in global digital marketing. It provides statistics for many platforms, not limited to Google and Bing. You can check data from the Chinese service Baidu, Russian Yandex, Korean Daum, Czech Seznam, and more.

Ahrefs’ keyword research tool is also interesting for its ability to quickly switch between the following modes:

  • Exact match phrases;
  • Search for terms within the query;
  • Alternative keywords used by market leaders;
  • Autocomplete suggestions;
  • Popular questions in this field.
The most popular Google queries in the USA and worldwide 2024

A valuable feature is the competitor comparison section. When you select a specific keyword, you’ll see the metrics of top websites – the number of domains, external links, optimized keywords, and traffic volume. The service also includes a built-in notepad for saving research results along with your own comments.

Subscription cost: starting at $99 per month or $990 per year


This service not only shows what people are searching for on Google but also generates separate reports on the effectiveness of using keywords in SEO and PPC. Additionally, it has sections for tracking seasonality and current trends, helping you choose the optimal time to launch a marketing campaign.

The most popular Google queries in the USA and worldwide 2024

Another feature of Serpstat is the presence of internal services for creating a content plan and advertising budget. Additionally, with it, you can create engaging and comprehensible infographics for presentation to management or clients. Of course, it also includes tools for advanced keyword research:

  • Search for related terms;
  • Identifying leaders for specific queries;
  • Generating low-frequency keywords.

Subscription cost: starting from $69 per month or $660 per year


A service with a simple interface and in-depth functionality. At its core are standard analytics tools. By selecting a keyword in a specific topic, you can check its popularity, approximate traffic volume, advertising cost, and optimization difficulty.

The most popular Google queries in the USA and worldwide 2024

But that’s not all. For SEO specialists, the built-in keyword phrase generator will be very useful. It uses terms from your query, searches for related keywords, and sorts them by popularity, market volume, and difficulty. In advanced subscription plans, there’s a tool called Search Explorer, which allows you to:

  • Analyze competitors in terms of text optimization quality, meta tags, and backlink profiles;
  • See query sources on a map;
  • Find factors influencing the effectiveness of business promotion in your segment.

Subscription cost: starting from $48 per month, PRO version starts from $99 per month

Google keyword planner

The list would be incomplete without this basic tool for SEO and PPC specialists. The search engine keeps it free, offering a significant number of features:

  • Determining search volume, keyword popularity dynamics, and contextual advertising bids;
  • Calculating the optimization difficulty index;
  • Measuring conversion and click-through rates;
  • Planning advertising campaigns;
  • Predicting marketing profitability;
  • Identifying the best regions for product promotion.
The most popular Google queries in the USA and worldwide 2024

Subscription cost: Free

Top Google searches in 2024 – not just curiosity

One common mistake made by digital marketing specialists is excessive immersion in a specific topic. By focusing all their attention on their industry, they often forget to look up and assess their business environment, which means evaluating their horizon. Knowing what people search for most frequently on Google allows you to track current trends, monitor leaders and closest competitors, and discover new investment directions with high returns.


What were the most searched topics on Google in 2024?

The most popular searches included links to Facebook, YouTube, and Amazon. People were also interested in the Wordle game, weather, news, and email.

What are the top search queries in the USA?

Amazon claimed the first place, with Facebook and YouTube following in second and third. Overall, the search queries of US residents aligned with global trends, with the only difference being the presence of Walmart.

What are people searching for on Google in general?

Among the popular questions are “What time is it?” and “What is my IP address?”. People are also interested in movies, holiday dates, and unit conversions.
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