The Omnipresent Facebook Ad Strategy: How to Get Ahead of the Competition in 2023
Have you been struggling with your Facebook advertising strategy and feel like there must be a better way to reach your target audience?
You’re lucky! In this guide, we’re going to share with you our proven method called the omnipresent Facebook Ad strategy. If you want to take your Facebook advertising game to the next level and reach your desired audience effectively, then you won’t want to miss out on this valuable information. Keep reading to find out how you can implement this strategy for your business.
The Omnipresent Facebook Ad Strategy
The omnipresent Facebook ad strategy offers a unique and effective approach to connect with your target audience and stand out from competitors. By consistently and strategically appearing in front of your ideal customers, you can build strong relationships and become their top choice for products or services.
This long-term approach requires commitment and attention to detail, but the rewards are significant. Follow the step-by-step guide outlined here to implement the strategy correctly and see real results for your business.
Use the Reach or Awareness Campaign Objective
To set up an omnipresent Facebook ad campaign, you shoud use the reach objective.
If you are using the newer version of Facebook’s campaign objective menu, you might not see the “reach” option. In that case, use “awareness” instead, as it serves the same purpose. Once you’ve selected the appropriate option, click “continue” and give your campaign a name.
This is all you need to do at the campaign level. Now it’s time to move on to the ad set level of your campaign.
Setting Your Budget Correctly
Start your ad campaign set with a budget of $1. Although this may seem low compared to what is normally recommended, it is important for this type of omnipresent campaign.
Pay Attention to Your Targeting Options
When it comes to the omnipresent ad campaign, your targeting options will be more specific than those in a traditional campaign. Instead of targeting a broad audience as in a conversion campaign, you want to focus on a smaller audience that is highly specific.
If you already have a warmed up audience of over 10,000 website visitors, previous buyers, or email list subscribers, then use that. However, if you don’t have such audience, don’t worry! You can still create your audience using detailed targeting options.
Keep in mind that for this type of campaign, you only need an audience size of 50,000 to 100,000 people with detailed targeting.
The first step is to select your location targeting.
To effectively target your ideal customers, choose the location that they are most likely to come from. For local businesses, focus on the area surrounding your location. For national or international businesses, start by selecting one country or a highly populated state or region.
It’s important to be more specific with your targeting in an omnipresent ad campaign than in a traditional one. Next, consider selecting your demographic information, such as age range and gender, to further narrow down your audience. Take into account the broadness of your geographic area to determine how much additional targeting is needed.
You can adjust your targeting based on your location and the size of your audience. Local advertisers may want to cast a wider net, while national or international advertisers may need to narrow their audience down more. Once you’ve selected your audience location and demographics, move on to detailed targeting. It’s straightforward – enter a term related to your service, and Facebook will provide a dropdown list of targeting options.
Choose the option(s) that closely relate to your business until you reach the audience size of 50,000 to 100,000 people. For local businesses, this step may be skipped if the audience size is already within the target range. However, national and international businesses may still have an audience that is too large even with a single targeting option. In such cases, you can use the “narrow the audience” function to make your audience more specific and reduce its size.
Select Ad Placements
It’s crucial to select your ad placements when running an omnipresent Facebook ad campaign. If you don’t, Facebook will display your ads in the cheapest and lowest quality locations across the platform, including Instagram and their audience network.
To ensure you have control over where your ads appear, click on manual placements and remove the audience network. Only keep feed and story related placements in both Facebook and Instagram.
Set The Frequency Cap
Setting up the frequency cap is crucial for a successful omnipresent ad campaign. The frequency cap limits the number of times your ads are shown to your audience within a certain period of time.
To access this setting, scroll to the bottom of the page and click on “show more options”. Change the frequency cap to one impression every 5 days.
This setup is ideal as you will be creating 10 different ads and you want each ad to be displayed twice a day, but not more frequently than once every 5 days. This ensures that your audience sees different ads every day, with each ad being displayed twice in 5 days.
Duplicate Ad Sets
You have completed the creation of your first ad set. Now, return to the main section and duplicate the same ad set 9 more times to have a total of 10 ad sets.
For this particular campaign, you’ll need to create one ad for each ad set. This is different from what we usually suggest for a conversion campaign, but remember, this is not a typical conversion campaign – this is an omnipresent ad campaign, and the approach is different.
Creating the Ads
For this campaign, you’ll be creating ads in four different categories. The objective of each category is to build trust with your audience, increase their liking towards your brand, and ultimately drive conversions.
Ad Type 1: Value
The first type of ad you need to create is the value ad. The purpose of value ads is to provide value to your audience by teaching them how to do something they want to do or avoid something they want to avoid. To illustrate, you can create a short video tutorial on how to install the Facebook pixel or a blog post on the common mistakes people make with Facebook ads. By doing this, you can showcase your expertise in your industry and establish a connection with your potential customers. Everyone appreciates receiving helpful and free assistance.
Ad Type 2: Demonstration Ads
Demonstration ads are a crucial part of the omnipresent Facebook ad campaign. These ads are created to show your audience how your product or service works and the benefits it provides. By demonstrating your expertise and product in a video, slideshow or carousel ad, you are building trust and transparency with your audience. This is especially important if your audience is not familiar with your business or industry, as it allows them to fully understand what you do and how your product or service works.
Ad Type 3: Client or Testimonial Ads
These ads aim to showcase the results that you have accomplished for your previous clients and customers. By displaying these results, you are proving to your potential customers that you are capable of delivering excellent results for them as well. This builds credibility and trust with your prospects, showing them that people like them have already received great results from your products or services. If possible, video testimonials from previous customers would be ideal, but image-based or text-based testimonials can also be effective depending on the nature of your business.
Ad Type 4: Call to Action Ads
This type of ad aims to encourage your prospects to take a particular action, which could be a major step like requesting your services or buying your products. Alternatively, you could use smaller calls-to-action like subscribing to your email list or signing up for a free webinar.
It’s recommended to provide a variety of call-to-action options, depending on what suits your business and offerings best.
What Type of Campaign to Run Along an Omnipresent Ad Campaign
If you’re setting up an Omnipresent Facebook ad campaign, it may take some time to see significant results. However, running a conversion campaign alongside it can yield results as soon as today. Check out the video below on how to run a successful conversion campaign alongside your Omnipresent Facebook ad campaign.
Video Tutorial on Facebook Omnipresent Campaigns
In the following video, you’ll know about the effectiveness of Facebook’s ubiquitous content campaigns and provide guidance on their setup.
A Few Other Notes About Omnipresent Facebook Ads
There are several important points to consider when implementing omnipresent ad campaigns.
Firstly, it’s important to note that setting up these campaigns can be a lengthy process and requires careful attention to detail. However, due to the nature of the campaign structure, they can run for extended periods of time – up to 3 or 6 months or even longer – without requiring significant adjustments. This means that, in the long run, omnipresent ad campaigns can actually be less labor-intensive than traditional conversion campaigns.
It’s also worth noting that this type of campaign tends to be most effective for businesses with offers priced at $1,000 or more. If your business doesn’t currently have an offer at this price point, it may be worth exploring creative options to develop one. For instance, an ecommerce brand specializing in tennis gear could bundle together a comprehensive package of different products, partner with a tennis club to offer coaching or membership packages, or create a subscription box service that delivers new rackets and balls on a regular basis.
Also, if you’re interested in Facebook advertising, check out Ben Heath’s blog – he’s a guru of Facebook advertising.
Ultimately, it’s important to keep in mind that omnipresent ad campaigns are designed to yield results over time. The longer you run a campaign of this type, the more successful it is likely to be.