Our list focuses specifically on ad networks that sell in-page push traffic to affiliates and advertisers. Unlike classic push notifications, in-page push ads appear directly on a website and do not require users to subscribe, which also makes the format available on iOS. We compared the networks by their IPP traffic, GEO coverage, pricing, source-level controls, and optimization tools.
| # | Network | Since | Pricing models | GEOs | Best for verticals | Minimum deposit | Special features | More |
|---|---|---|---|---|---|---|---|---|
| 1 |
Adsterra
|
2013 |
CPM CPC CPA CPL CPI |
248 |
iGaming eSports VPN Utilities, Mobile Apps Dating Ecommerce Subscriptions Browser Extensions |
$100 |
Custom Bid Social Bar format CPA Goal Smart CPM |
|
| 2 |
Kadam
|
2012 |
CPM CPC |
195 |
Gambling Nutra Betting Dating Crypto Sweeps |
$100 |
Microbidding CPA target |
|
| 3 |
Clickaine
|
2016 |
CPC CPM |
195 |
Betting Gambling Nutra Dating Ecommerce Software Crypto Adult offers |
$20 |
Smart CPC Smart CPM |
|
| 4 |
EpicAds
|
2023 |
CPC |
Worldwide |
Betting Gambling Dating Nutra |
$50 |
Built-in spy-tool |
|
| 5 |
AdsCompass
|
2013 |
CPM CPC |
200+ |
Gambling Betting Dating Software |
$50 |
SST Pixel S2S Postback |
|
| 6 |
PropellerAds
|
2011 |
CPM CPC |
195 |
Finance Ecommerce Mobile Apps Utilities Software Social niches |
$100 |
SmartCPC SmartCPM CPA Goal |
|
| 7 |
MyBid
|
2020 |
CPM CPC CPA |
120+ |
Dating VPN Utilities Gambling Betting |
$100 |
No content or GEO restrictions |
|
| 8 |
RichAds
|
2018 |
CPM CPC CPA |
220 |
Gambling Betting Nutra Utilities Antivirus |
$100 |
Target CPA Microbidding Performance mode |
|
| 9 |
Octoclick
|
2018 |
CPM CPC |
120+ |
Dating Gambling Betting adult-oriented Nutra Adult |
$20 |
n/a |
|
| 10 |
RollerAds
|
2019 |
CPM CPC |
150+ |
n/a |
$50 |
Smart CPC |
|
| 11 |
HilltopAds
|
2013 |
CPM CPC |
Worldwide |
Dating Gambling Streaming Dates OnlyFans Games Mobile Apps VPN Pin-Submit Ecommerce |
$50 |
n/a |
How We Selected the Best In-Page Push Ad Networks
We compared the networks by their in-page push inventory, GEO and device coverage, pricing, supported verticals, and traffic-source controls. We also checked whether advertisers can see and manage individual sources through zone IDs, blacklists, whitelists, bid adjustments, and automated optimization tools. These features matter because they make it easier to cut weak placements and scale the sources that actually convert.
In-Page Push vs Classic Push

In-page push ads resemble classic push notifications, but the two formats work differently. In-page push appears directly on a webpage while the user is browsing, so no notification subscription is required. Classic push notifications are delivered to users who have previously opted in to receive them. For media buyers, this means the two formats represent separate traffic pools. Even when the same network offers both, tracking them together can hide which format is actually producing conversions, so they should be tested and optimized separately.
| In-Page Push | Classic Push | |
|---|---|---|
| Subscription required | No | Yes |
| Where ads appear | On the webpage | Browser/device notification |
| User must be browsing | Yes | No |
| iOS reach | Yes | More restricted |
| Traffic source | On-page ad placements | Opted-in subscribers |
For a broader comparison of push traffic sources, see our Best Push Ad Networks listing.
Choosing an In-Page Push Network for Affiliate Campaigns
Look at actual in-page push inventory, not the network’s total traffic volume. A large ad network can still have limited IPP traffic in the GEO, device type, or vertical you need. What matters is the inventory available for your exact targeting, not network-wide impression figures.
Source transparency becomes critical once you start testing. You should be able to identify individual sites, zones, or sources and cut weak placements or change bids for the ones that perform. A zone with cheap clicks or registrations but no approved leads, deposits, purchases, or other deep-funnel events can be worse than a more expensive source that converts further down the funnel.

Do not judge the whole network from a broad test. IPP quality can vary heavily between placements inside the same network. A broad or RON test is useful for collecting source-level data, not for deciding whether the entire network works. Cut zones that spend without producing downstream value and isolate the sources that do.
Use automation after you have enough data. Target CPA, CPA Goal, SmartCPC, Custom Bid, microbidding, and similar tools are most useful once you already know which sources perform. At that point, automation, whitelists, and source-level bid controls can help scale winning traffic more efficiently.
Best In-Page Push Ad Networks by Use Case
The recommendations below are based on first-party traffic data, product features, and case studies published by the networks themselves. Case-study results are illustrative, not guaranteed benchmarks.
| Campaign / Use Case | Network to Consider | Why |
|---|---|---|
| Mobile utilities and app installs | Adsterra | IPP utility case studies and strong utility/app positioning |
| Mobile and iOS dating | Kadam | IPP is specifically recommended for mobile and iOS Dating traffic |
| iGaming in emerging GEOs | PropellerAds | Strong IPP positioning for iGaming and broad emerging-market coverage |
| Dating with CPA optimization | RichAds | Dating IPP case study, Target CPA, and Micro Bidding |
| iOS campaigns with managed optimization | MyBid | Dedicated iOS IPP guidance and a managed campaign model |
| CPC-first IPP campaigns | Clickaine | IPP supports CPC and Smart Bidding |
Adsterra — mobile utilities and app installs. Adsterra regularly positions Utilities, VPNs, software, and mobile apps among the verticals suited to its In-Page Push/Social Bar inventory. One vendor-published utility case from India reported $421 in spend, $1,223 in revenue, and 190% ROI. The campaign is historical, so the numbers are better treated as proof of use rather than a current benchmark.
Kadam — mobile and iOS Dating. Kadam’s 2026 Dating playbook says that In-Page Push is particularly effective for mobile and iOS audiences and lists Dating among the stronger niches for the format. That makes Kadam a logical option for short, attention-driven Dating funnels targeting mobile users.
PropellerAds — iGaming in emerging GEOs. PropellerAds lists iGaming among its stronger In-Page Push verticals and highlights IPP traffic across several Asian, African, and LATAM GEOs. Its 2026 Southeast Asia iGaming case also used IPP alongside Popunder and Interactive Ads in a campaign that generated 637K conversions and $222K in revenue. Because several formats were used together, those results cannot be attributed to IPP alone, but they show that PropellerAds actively uses the format for large-scale iGaming acquisition.
RichAds — Dating with CPA optimization. RichAds has a dedicated Germany Dating IPP case that reported 216 SOI registrations and 37.17% ROI. The network also supports Target CPA specifically for In-Page Push, along with Micro Bidding for source-level bid adjustments. That combination makes RichAds particularly relevant for Dating campaigns that start with manual testing and later move into conversion-based optimization.
MyBid — iOS campaigns with managed optimization. MyBid has dedicated guidance on using In-Page Push to reach iOS users and recommends separating iOS and Android traffic because performance can differ significantly. Its managed model is the stronger differentiator here: the network team can be involved in campaign setup and optimization, which makes MyBid more relevant for affiliates who want iOS traffic without running every adjustment manually.
Clickaine — CPC-first IPP campaigns. Clickaine supports In-Page Push on a CPC basis and makes Smart Bidding available for the format. This makes it worth testing for buyers who want to start with click-based pricing and then automate part of the bidding process once enough campaign data is available.
Actual results will still vary by GEO, device, offer, payout, and placement quality.
How Affiliates Test In-Page Push Traffic
The goal of an initial IPP test is to get clean data, not to maximize volume. Keep in-page push separate from classic push and avoid combining several GEOs, operating systems, or device types in the same test when the budget allows. Otherwise, a strong segment can hide a weak one and make the campaign look more stable than it really is.
Keep other variables controlled as well. If you change the creative, landing page, bid, and targeting at the same time, it becomes difficult to tell what actually improved or hurt performance. Test major variables separately and compare them against the same conversion goal.
Do not make decisions from CTR or a few cheap conversions alone. Set a reasonable spend or conversion threshold before judging a placement, and look at the events that matter for the offer: approved leads, purchases, deposits, or other revenue-driving events. One early conversion is not enough to call a source a winner, just as a few expensive clicks are not enough to kill it.
Once a segment has produced consistent downstream results, it can be tested with higher bids or a larger budget. Scaling should confirm the pattern rather than assume that performance from a small sample will hold at higher volume.
FAQ
Yes. In-page push is rendered inside the webpage, so it can reach iOS users without relying on browser push subscriptions.
No. In-page push appears while the user is browsing a website and does not require notification permission or a previous subscription. The available audience therefore depends on the network’s current website inventory rather than an existing push subscriber base.
Usually, yes. The same assets can often be reused, but performance should be evaluated separately for each format. A creative that works well with opted-in push subscribers may perform differently when shown as an on-page placement.

