Dating Affiliate Programs & Networks in 2025: Full Guide

Dating is a vertical of affiliate marketing where offers are dating sites or their apps. This niche is considered evergreen — people always want to meet and seek relationships. To help you run dating campaigns profitably, we have collected our top-list of best dating affiliate programs and networks:

The dating industry remains one of the most profitable verticals in affiliate marketing. According to Statista, the global online dating market is projected to surpass $11.7 billion by 2028, driven by mobile apps, niche platforms, and expanding user bases in regions such as North America, Western Europe, and Asia-Pacific. Affiliate programs and networks play a central role here by connecting dating platforms with affiliates who can drive traffic and generate sign-ups.

What Are Dating Affiliate Programs and Networks

A dating affiliate program is a partnership model offered by dating sites or apps, allowing affiliates to earn commissions for referring new users. Affiliates promote dating services through websites, blogs, social media, paid ads, or email campaigns, and are paid when their referred traffic converts into sign-ups or subscriptions.

A dating affiliate network is an intermediary platform that aggregates multiple dating offers. Instead of working directly with a single brand, affiliates can access dozens or hundreds of campaigns within one system. Networks typically provide:

• Tracking and analytics tools.
• Pre-made ad creatives (banners, landing pages).
• Payment consolidation across multiple advertisers.
• Dedicated account managers.

Who It’s For: Affiliates, Webmasters, Bloggers

Dating affiliate programs are suitable for a wide range of people who want to monetize such traffic:

• Affiliates running paid ads: Those who can promote different offers in Facebook Ads, Google Ads, PPC traffic, and so on.
• Webmasters with niche websites: Site owners covering topics like relationships, dating tips, or sex.
• Bloggers and content creators: Influencers on platforms such as YouTube, Instagram, or TikTok can promote dating apps to audiences seeking advice on love and relationships.

The dating vertical attracts both beginners (due to the high availability of offers) and advanced affiliates (because of the scale and optimization opportunities).

What Is Dating Affiliate Marketing

Dating affiliate marketing is the process of promoting online dating services in exchange for commissions. Affiliates drive traffic through various channels, send users to the advertiser’s landing page, and earn revenue once a defined action occurs — such as filling out a sign-up form or purchasing a subscription.

The mechanics are straightforward:

1. Join a dating affiliate program or network.
2. Receive a unique tracking link for each campaign.
3. Promote the offer using traffic sources (SEO, PPC, social, email).
4. When a user converts, the affiliate receives payment according to the payout model.

Dating offers differ from other verticals in terms of conversion flows. Common flows include:

• SOI (Single Opt-In): User only needs to enter an email to be counted as a lead.
• DOI (Double Opt-In): User must confirm via email, providing higher-quality leads but lower volume.
• Paid subscription: Commission is earned when a user purchases a membership or credits.
• Hybrid flows: Some programs pay for free sign-ups plus a percentage of later purchases.

Advertisers benefit from continuous revenue streams, since dating platforms often use subscription models. Affiliates benefit from recurring commissions if on a revenue-share plan.

Payout Models: CPA, RevShare, CPL

In 2025, dating affiliate programs and networks primarily use three payout models:

• CPA (Cost Per Action): A fixed commission is paid when the referred user completes a specific action, such as registration or a paid subscription. Example: $4–8 for SOI/DOI, or $40–100 for paid subscriptions in Tier-1 GEOs.
• RevShare (Revenue Share): The affiliate receives a percentage of the user’s lifetime spending. Standard ranges are 25–50%, with top programs offering up to 75% for high-volume partners.
• CPL (Cost Per Lead): Similar to CPA but focused on simple leads, such as email sign-ups or profile completions. Payouts are typically $1–6 per lead, depending on GEO and quality requirements.

Some programs also provide hybrid models, combining a smaller upfront CPA with long-term RevShare. This reduces risk for affiliates while maintaining recurring income potential.

Why Choose Dating Affiliate Marketing

There are several reasons why promoting dating is a good option.

Market Size and Trends

The global online dating industry continues to grow. According to Straits, the market is projected to reach $11.02 billion in 2025, with over 570 million users worldwide. Mobile apps dominate usage, with Tinder, Bumble, Badoo, and niche platforms driving most traffic.

Several important trends define the dating vertical in 2025:

• Niche dating sites: Platforms for specific interests (religion, lifestyle, ethnicity, or hobbies) are gaining popularity because they have higher engagement and lower competition.
• Local and regional services: GEO-specific platforms in markets such as LatAm, Eastern Europe, and Southeast Asia attract affiliates due to lower traffic costs and increasing adoption of online dating.
• AI-driven matchmaking: New platforms use artificial intelligence for compatibility scoring and personalized recommendations, increasing user retention and monetization.

This combination of global reach, niche sections, and regional growth makes dating attractive for affiliates targeting both Tier-1 countries (US, UK, Germany) and emerging GEOs (India, Brazil, Philippines).

High Conversion Rates and Customer Lifetime Value

Dating offers generally achieve higher conversion rates compared to other verticals. This is due to:

• Low entry barriers: Many programs use SOI or DOI flows, meaning users only need to submit an email or confirm registration.
• Strong user intent: Visitors coming from dating-related traffic sources usually have a clear motivation — to meet new people or find partners.
• Mobile-first design: With most dating apps optimized for iOS and Android, sign-ups happen quickly, often within a single click from an ad or landing page.

Customer lifetime value (CLV) is also above average because most dating services operate on subscription models. A user might pay $20–60 per month, with many retaining memberships for several months. For affiliates working on the RevShare model, this translates into recurring commissions, often far exceeding one-time CPA payouts.

Earning Potential

Dating affiliate programs remain financially rewarding in 2025. Typical payout ranges include:

• SOI/DOI campaigns: $2–8 per confirmed registration (depending on GEO and traffic quality).
• CPL offers: $1–6 per valid lead.
• Paid subscription CPA: $40–100 per purchase in Tier-1 markets such as the US, UK, and Canada.
• RevShare programs: 25–50% lifetime revenue share, with high-volume affiliates sometimes receiving up to 75%.

Example of earnings from Clickadu. An affiliate campaign using Clickadu popunder ads and a dating SOI offer via iMonetizeIt achieved:

• Spend: $486
• Conversions: 281
• Cost per Conversion: $3.07
• Earnings: $863
• Resulting ROI: 77%

This is a very good example, almost too good to be true, because you will not encounter such a ROI rate often nowadays. So be prepared for much lower ROIs.

If you’re having problems with your ad creative being rejected on a platform like Facebook Ads, check out how affiliates from the Nutra vertical got their creatives approved.

How to Choose a Program or Network

Below are the main selection criteria that matter in the dating vertical.

Reputation and Brand

User trust has a direct impact on conversion rates. Dating is a sensitive niche where visitors are more likely to sign up with services that look transparent and secure. Affiliates should check:

• Feedback on forums and industry listings, like ours, to confirm reliability.
• Whether the platform that is going to be promoted (the offer itself) has a good reputation.

Commissions and Payout Rates

Affiliates should focus on the actual commission levels compared to traffic costs:

• Competitive rates in your target GEOs (e.g., $2–6 SOI in Tier-3 markets vs. $50–$100 CPA in Tier-1).
• Availability of RevShare or hybrid for long-term monetization.
• Payment frequency and thresholds (weekly vs. monthly, $50 vs. $250 minimum) depending on your needs.

Compare rates to your ad spend estimates to ensure campaigns remain ROI-positive.

Conversion Rate and EPC

The best way to assess profitability is through Earnings Per Click (EPC) and conversion rate benchmarks:

• EPC reflects how much affiliates earn per click sent to an offer, considering funnel optimization.
• High EPC signals strong pre-landers, optimized user flows, and good brand trust.
• Low EPC may indicate poor funnels or mismatched GEO targeting.

Affiliates should always test small traffic volumes first and compare their EPC to the averages reported by the network.

GEOs and Target Audience

Every offer has GEO restrictions and audience targeting specifics. You should check:

• Which regions (Tier-1, Tier-2, Tier-3) the offer accepts and what payouts are available there.
• If the service is localized (languages, payment methods, cultural fit).
• Whether the platform targets a specific niche audience (senior dating, LGBTQ+, religion-based, casual vs. serious relationships).

After you chose your GEO and target audience, make sure you adapted your ad creatives.

Available Promo Materials and Support

Strong affiliate programs and networks provide more than just a link. Affiliates should evaluate:

• Affiliate dashboards with transparent reporting, EPC tracking, and GEO breakdowns.
• Access to affiliate tracking tools and postback integration.
• Ready-made promo materials (banners, pre-landers, email swipes).
• Smartlinks that automatically route traffic to the best-converting offers.
• Quality of affiliate support and account managers, which can make a big difference in scaling.

Best Dating Affiliate Programs & Networks 2025

Our rating is based on opinions of our expert team and features six proven dating affiliate programs and networks with best rates. For your convenience, we will also give a comparison table after the rating.

1. Trafee

Trafee provides best affiliate offers powered by Smartlink technology, automatically matching your traffic to the highest-converting offers across all GEOs, devices, and traffic types. It can be mobile apps, push notifications, social, or email. Affiliates get a dedicated manager and optimization tools for campaign scaling. Reviews on affiliate platforms also highlight its AI-driven funnel efficiency in the dating vertical.

2. CPA.House

This multi-vertical CPA network offers a sizable collection of dating and nutra offers, often cited for its high payouts and affiliate-friendly terms. The platform supports quick registration, personalized deals, and a detailed dashboard for offer comparisons and statistics.

3. LuxeProfit

Although primarily known for iGaming and nutra verticals, LuxeProfit also provides a lot of dating offers, with attractive rates. Affiliates note that network’s support team is quick and effective, and that payouts can be made upon request which is really helpful.

Advertise

Advertise.net has a proven track record since 2015. One of its main verticals is Dating, so they did not simply connected to a couple of dating offers just for statistics. They offer in-house tracking software, personal manager, high payouts, and payment flexibility for their affiliates.

5. iMonetizeIt

iMonetizeIt features thousands of offers, inclusive of niche and mainstream dating campaigns. This affiliaet network provide their affiliates with the in-house Smartlink, free tracker (AdsBridge), and access to drive traffic from 200+ GEOs.

6. Yellana

Part of the RichAds advertising group, Yellana is a global CPA network that includes 700+ offers across multiple verticals. Affiliates get relevant GEO+niche combinations, effective ready-made ad creatives, and assistance with campaigns adjustment. Multi-postback and traffic back features are available as well.

Comparison Table: Conditions in Best Networks

Network	Operating since	Available GEOs	No. of offers	Available sub-niches	Referral rates	Min. payout	Payout frequency	Withdrawal methods	Smartlink available	Personal manager	Promo materials
Trafee	2016	Worldwide	—	Adult dating, gay dating	5%	$100	Weekly	WebMoney, Paxum, Wire, Qiwi, PayPal, Capitalist, Bitcoin	Yes	Yes	No
iMonetizeIt	2015	Worldwide	—	Niche dating	5%	$80	—	Webmoney, Capitalist, BTC, Bank transfer, USDT (TRC20, ERC20), Paxum, Kiwi, Skrill, Dana	Yes	Yes	Yes
CPA.House	2019	Worldwide	35	Adult dating	3%	$50	In 7 days upon request	WebMoney, Yandex Money, Qiwi, Capitalist, Card	No	Yes	No
Advertise	2015	Worldwide	37	Adult dating	5%	$100	Weekly	Wire Transfer, PayPal, Capitalist, USDT	Yes	Yes	Yes
LuxeProfit	unknown	Worldwide	—	—	—	$100	Daily	Webmoney, USDT	No	Yes	No
Yellana	2022	Worldwide	—	Mainstream only	—	$100	Weekly	Wire Transfer, Capitalist, Payoneer	Yes	Yes	No

Traffic Types for Dating

Traffic sources for dating and its subniches are almost the same as in other major verticals. But still, there are some differences because there are additional payment models: SOI/DOI. Below is an overview of the main traffic types and their relevance in 2025.

Paid (Facebook Ads, Google Ads, Push, Native, TikTok)

Paid advertising remains the fastest way to drive dating traffic, but it requires strict and constant optimization to remain ROI-positive.

• Facebook Ads: Still popular for dating lead gen, especially if you make good ad creatives to bypass strict moderation. Works best with mainstream dating offers in Tier-1 GEOs, where CPA payouts are $40–100. Some non-explicit sub-niches like religion-based dating is a good option, too.
• Google Ads (Search & Display): Allows precise keyword targeting like “dating apps for seniors,” “local singles near me.” But strict rules make affiliates often run pre-landers to redirect users to offers.
• Push Notifications: One of the most effective dating traffic formats in Tier-2 and Tier-3 GEOs. Average CPC in 2025 ranges from $0.01–0.05, with CTRs often above 1%. Best for SOI/DOI flows.
• Native Advertising: Ad networks like Kadam, ReachEffect, and RichAds provide good sources for native ads. CTR depends heavily on ad creatives (teasers, curiosity headlines).
• TikTok Ads: Growing channel for dating apps targeting younger demographics. Offers high reach at relatively low CPMs, but requires creative, authentic short-form video content.

Paid traffic is best suited for affiliates with testing budgets who can optimize EPC against ad costs.

Free Traffic (SEO, social media, YouTube)

Free (or almost free) sources remain relevant, especially for affiliates who want to avoid high paid-ad costs. They take longer to build but have highest ROI.

• SEO: Building blogs or review sites about dating apps, relationship advice, or niche dating communities. Add good on-page SEO, get some backlinks, and try to rank for terms like “best dating apps in India” or “Christian dating sites.”
• Social Media: Instagram, Twitter (X), and niche forums can drive traffic with posts, memes, or community engagement. But your links will need cloaking or pre-landing pages to avoid bans.
• YouTube: Long-form reviews of dating apps, tutorials (“how to set up a dating profile”), or comparisons can drive consistent sign-ups. Channels in lifestyle and self-improvement niches often perform well here.

Email Marketing and Adult Networks

• Email Marketing: A traditional but effective channel, especially when combined with CPL dating offers. Lists can be segmented by age, gender, or interest. The key here is to get a correct email database which is tough.
• Adult Networks: Platforms such as TrafficJunky or ExoClick specialize in adult traffic and remain highly profitable for adult dating offers. They allow banners, pop-unders, and in-stream ads with GEO-specific targeting. EPC can be high in Tier-2/3 GEOs where CPC is low.

These methods are especially suitable for adult dating and SOI/DOI campaigns with high volume.

Best Traffic Sources for 2025

The most profitable traffic sources for dating affiliates in 2025 depend on budget, GEO, and niche:

• Tier-1 GEOs (US, UK, Germany): Best results from Facebook Ads, Google Ads, and Native Advertising.
• Tier-2 GEOs (Brazil, Mexico, Eastern Europe): Push traffic and TikTok are dominant due to low CPC and high conversion rates.
• Tier-3 GEOs (India, Philippines, Africa): Popunders, push, and adult networks drive high volumes with CPL/SOI flows.
• SEO & YouTube: Strong long-term sources across all GEOs, especially for affiliates targeting niches like senior dating or religious dating.
• Email marketing: Still powerful for re-marketing and scaling proven funnels.

In 2025, push traffic + smartlink and TikTok Ads + niche dating apps are emerging as the best performing combinations in terms of ROI and scalability.

Promotion Strategies for Dating Affiliate Offers

Content Marketing (Sites, Blogs, App Reviews)

Content-focused promotion generates high-quality, long-lifetime users. Review-style sites and niche blogs typically convert at 5–12% registration rates when the content is tightly aligned with the offer. For affiliates ranking on long-tail keywords such as “best dating apps in Canada 2025”, EPC values can range from $0.40 to $0.70 in Tier-1 GEOs. Well-structured app reviews with screenshots and pros/cons increase trust and pre-sell users, raising the likelihood that free sign-ups later convert into paid subscriptions.

PPC and Targeted Advertising

Paid advertising is the fastest way to scale but also the riskiest in terms of ROI. On Facebook Ads, average CTRs for dating campaigns range from 0.8-1.5%, while CPCs in Tier-1 GEOs often exceed $1.50–2.00. Google Search campaigns targeting intent-based queries can achieve conversion rates of 10–15% on SOI/DOI flows, though compliance restrictions demand careful use of pre-landers. Push traffic remains one of the cheapest formats, with CPCs between $0.01–0.05 in Tier-2/3 GEOs and EPCs averaging $0.20–0.40 when optimized. Affiliates who monitor EPC versus CPC daily and cut underperforming ads often achieve ROI margins of 30–70% on successful campaigns.

Social Media and Influencers

Influencer-driven campaigns frequently outperform cold ad traffic in terms of retention. TikTok and YouTube creators showcasing dating apps often produce EPCs of $0.50–1.00 in Tier-1 GEOs because their audiences are primed for recommendations. Micro-influencers (under 50k followers) usually deliver better cost efficiency, with engagement rates 2–3 times higher than larger accounts. Conversion rates from influencer traffic can reach 12–18% for free sign-ups when content looks authentic and relatable. Providing influencers with tracking links allows affiliates to scale based on verified ROI rather than vanity metrics.

Email + Push Campaigns

Email marketing continues to be effective when lists are properly segmented. Average open rates for dating email funnels are 15–25%, with CTRs of 2–5%. Well-crafted sequences can generate EPCs of $0.30–0.60 depending on GEO and list quality. Push notification campaigns perform best in Tier-2/3 GEOs, where CTR often exceeds 1%, and EPCs range between $0.15 and $0.30. Affiliates typically schedule pushes in the evening, when engagement with dating content peaks. For both email and push, revenue share offers tend to yield higher LTV, while CPA works best for immediate cash flow.

Adult Traffic and Its Conversion Specifics

Adult traffic networks like ExoClick and TrafficJunky remain central to adult dating promotion. Typical CTRs for banner ads are 0.2–0.5%, while popunder campaigns can drive huge volumes with CPCs as low as $0.001–0.005. Conversion rates for SOI dating offers in Tier-2/3 GEOs average 8–12%, with EPCs of $0.10–0.25. However, retention is usually short, so affiliates optimize funnels for immediate sign-ups rather than long-term subscription revenue. Case studies show ROI potential between 40–100% when creatives are localized and campaigns are tested across multiple GEOs.

Trends and Future of Dating Affiliate Marketing in 2025

The dating vertical is actively evolving in terms of niche products promotion, AI influence, and some other factors.

Growth of Niche Platforms (by Interest/Religion/Age)

The dating vertical is moving away from one-size-fits-all platforms and toward niche products. Apps that target seniors, religious people, or lifestyle interests convert better because they attract users with clear intent. According to Statista, about 40% of US online daters already use at least one niche service, and this trend is expected to expand in Europe and Latin America. For affiliates, this means higher EPC and better retention when promoting offers tied to specific demographics.

AI Matching and Tech Influence

AI has become a core feature of modern dating apps. Platforms using AI-driven compatibility scores, chatbots, or AR verification report retention rates 15–20% higher than traditional sites. This directly benefits affiliates working on RevShare. Tech-forward services are also easier to promote since features like profile filtering and smart recommendations increase user trust and willingness to subscribe.

Competition and Regulation

Dating continues to rank among the most profitable verticals, so competition for quality traffic is increasing, too. Affiliates in 2025 face higher CPCs on mainstream platforms and tighter compliance requirements. The result is that white-hat funnels, localized creatives, and compliance-friendly pre-landers are no longer optional but essential.

Do not forget to target women as well. More on female audience in Dating is here.

Payout Forecasts and Top GEOs

Payout levels remain stable, but profitability depends on GEO choice. In Tier-1 markets, subscription CPAs typically range from $60–120, though competition and CPCs are high. Tier-2 regions pay $2–5 for SOI leads and are attractive due to lower ad costs. Tier-3 markets offer CPL payouts of $1–3 with very high volume potential. RevShare rates remain at 25–50%, and some networks can offer up to 75% for top partners.

Tips to Maximize Profits

Only those affiliates who focus on data-driven optimization can consistently increase ROI. The following methods are proven to improve margins and scalability across different traffic types.

Choosing Offers with High EPC

EPC is the most reliable benchmark when comparing offers. High payouts alone are meaningless if users don’t convert. Affiliates should prioritize offers where EPC has been tested and reported as above the average for the GEO. For example, Tier-1 SOI campaigns usually perform at $0.40–0.70 EPC, while Tier-3 CPL traffic often falls in the $0.10–0.20 range. But the latter can simply be a lot bigger in leads, so payouts can be better for affiliates, eventually. This is something that is either said in case-studies, or your affiliate manager can tell you.

Testing Ad Creatives and Landing Pages

Performance depends heavily on the combination of ad creatives and pre-landers. If you run CPC campaigns, this is exactly what you must do: A/B tests for headlines, images, and CTAs to find the highest CTR while ensuring compliance. Even small adjustments, like adapting a text for the chosen GEO or shortening a form field, can shift conversion rates by several percentage points. The goal is to isolate which ad creative elements actually move EPC upward and pause those that drain spend.

Working with Multiple Programs or Networks at Once

No single network has the best-performing dating offers across every GEO. Affiliates who spread campaigns across multiple programs reduce risk and gain advantage in payout negotiations. Running the same campaign on two networks also provides real-world EPC comparisons. Thus, you can easier identify underperforming partners. Managing multiple dashboards requires discipline, but it prevents reliance on a single traffic source or advertiser.

Adaptation of Ad Creatives for Different GEOs and Audiences

Cultural and demographic adaptation is critical. A banner that performs in the US may fail completely in Brazil or India. Affiliates should localize language, visuals, and user promises: for example, highlighting “serious relationships” in Western Europe, while promoting “local chat” or “friendship apps” in Southeast Asia. Testing adapted versions of the same ad usually improves CTR by 20–30% compared to generic creatives.

If your need ready-made ad creatives, you can always take something from an undressing bot or an AI nude generator.

FAQ

Conclusion

Dating affiliate marketing in 2025 remains one of the most profitable verticals. Success depends on choosing high-EPC offers, constant testing, adapting ad creatives, and trying different sub-niches. Affiliates who treat the vertical as a data-driven business rather than a one-off campaign will maintain stable ROI even in competitive GEOs. The future of the dating niche favors affiliates who adapt quickly, manage risk across multiple traffic sources, and continuously refine their funnels.