Casino affiliate programs are a way to monetize traffic by promoting online casino platforms directly from brands. If you are a webmaster, blogger or affiliate, working with an affiliate program allows you to generate profit as commissions paid for referred players, those who have registered with an online casino and made a deposit.
4RABET Partner is a direct advertiser of the same-name 4RABET brand. The website features both a bookmaker and a casino. The project was founded in 2018 — initially, the team targeted traffic from India, but now they are ready to accept players from Bangladesh and Brazil. The product is adapted for the specified geos: there are necessary payment methods, local contests, and promotions to increase retention. Additionally, 4RABET holds a Curacao license.
GamblingCraft is a subsidiary project of the Play Fortuna casino. It operates only in the gambling vertical and acts as a direct advertiser. This means that such close cooperation with the brand always brings higher payouts, diverse creatives, personalized bonuses, and responsive technical support. Since the casino is a white label, the affiliate program has strict requirements for traffic sources.
PIN-UP Partners is a direct advertiser for PIN-UP iGaming products: PIN-UP Bet and PIN-UP Casino. Webmasters can drive traffic to over 20 offers on CPA, RevShare, and Hybrid models and receive payouts any day. They have been in the market since 2016, during which time they have proven their expertise in iGaming and expanded their reach across many regions, including the CIS, Asia, South and North America, India, and Bangladesh.
VOdds is a brand that offers sports betting and online casino options to players, and to affiliates — a product for driving traffic with a good reg2dep and its own retention department. VOdds accepts traffic from around the world, except for the US, Singapore, the PH, and VN. You can also drive traffic from sources such as: SEO, PPC, Streamers, Email, Social media, Display.
Unlike working with CPA networks proposing to promote various casino platforms, here you deal with the operator of the casino platform (advertiser) without intermediaries. This means more control over your campaigns, transparent commission payouts and direct access to the brand. We are here to detail how casino affiliate programs work, how much you can earn promoting online casino products and how to choose a reliable program.
How Do Casino Affiliate Programs Work?
A casino affiliate program works as an agreement between you and the casino platform operator where you bring players to their platform and receive a portion of the operator’s profits. Let’s see how it works:
- Tracking tools and promotional materials. Each affiliate receives unique links and promo codes. The operator uses software that tracks who came from you, their actions and how much they spent on gambling. Tracking tools help you analyze campaigns by key metrics, identify weaknesses and optimize. A casino affiliate program can also provide ready-made promotional materials including banners, landing pages, creatives, and other things you need to drive traffic.
- Payout models. You can receive a fixed payment per depositing player under the CPA (Cost Per Action) model or 25-50% of the operator’s revenue throughout the entire lifecycle of a player at the online casino platform under the RevShare model. For example, if a player loses $100, you get a $35 profit at a RevShare rate of 35% (market average rate). Keep in mind that if the player wins, your balance can go into the negative, which is a risk of working under the RevShare. Some affiliate programs offer Hybrid (CPA + RevShare), a combined option with a lower CPA rate and a lower RevShare percentage compared to purely CPA or purely RevShare.
- Payouts. Affiliate programs usually pay out commissions 1-2 times a month (but more frequently for top affiliates who have negotiated exclusive terms of cooperation). The best casino affiliate programs support bank cards, e-wallets and crypto and pay commissions without delays.
Let’s say you have a website on a topic related to online gambling. You connected to the casino affiliate program and brought 50 players, with 20 registered and deposited. If the CPA rate is $20, your profit will be $400.
Casino Affiliate Programs vs. Networks: What’s the Difference?
An affiliate program is about direct cooperation with a casino brand, like PoshFriends or 888 Affiliates. As for the affiliate network, it is an aggregator collecting offers from different casino brands, even those competing with each other. There are several reasons why we focus on direct affiliate programs:
- Transparency of terms and conditions. While networks can filter statistics, affiliate programs provide data right from the casino.
- Direct affiliate programs offer higher CPA payouts and higher RevShare rates.
- Better support since you’re communicating with the marketing team of the online casino without intermediation.
- Branding. Since the affiliate program works with a specific casino, you focus on a particular brand’s offers, which makes it easier to promote.
For example, PoshFriends offers a 35% rate under RevShare and real-time tracking tools. Many affiliate networks offer RevShare at 25% or lower as they take their cut as intermediaries.
Now let’s look at the downsides of working with affiliate programs:
- Limited offers as you are tied to a specific casino brand which can hinder scaling.
- Strict rules regarding traffic set by affiliate programs, while affiliate networks can be more flexible and therefore suitable for beginner affiliates.
- Dependence on the casino brand. If the casino faces problems such as reputational losses or software malfunctions, your earnings will drop.
For example, when working with an affiliate network, you can quickly switch to another offer if there are any problems with the previous one.
Monetization Models in Casino Affiliate Marketing
There are three monetization models, each suited to different goals and traffic types. Let’s look at them in more detail below:
- CPA. This is a fixed payout for the player that you brought, you fulfilled the target action (usually, it is registration with the promoted online casino and depositing at least the amount specified in the terms). The advantage here is that your earnings do not depend on how much money the player loses. However, the downside is that you do not receive payments from the player who decided to stay with the promoted online casino for a long time.
- RevShare. As the name implies, you get a share of the profits brought to the operator by the player you brought. Since a player can stay on the platform for months or even years, he can bring you profit for a long time. But if the player wins, your income drops, which is a significant disadvantage of this model.
- Hybrid (CPA + RevShare). If you’re looking for a balance between the quick – but one-time – payouts of CPA and the long-term income of RevShare, Hybrid can be a great choice. But it’s harder to track the performance of your campaigns here, as you need to track two different metrics (CPA conversions and income within RevShare) with different timeframes and combine that data into a single picture. The problem is that not all casino affiliate programs use advanced trackers that analyze two types of data at once.
Some affiliate programs also pay bonuses for KPIs. For example, you get an extra payout for referring 100 or more players per month.
Things That Make a Casino Affiliate Program a Good Choice
Selecting a good affiliate program is the key to success for affiliates. Let’s look at the key criteria:
- License. Good affiliate programs work with casinos licensed by UKGC, MGA and other reputable regulators.
- Quality of the casino platform. Popular casino sites and apps feature a well-diversified game library, quality interface, user-friendly design, support for reliable payment methods and an effective system of bonuses/incentives for players.
- Conversion. A good program provides a high registration to deposit conversion rate. Request statistics from managers before joining.
- Traffic sources. Find out what sources the affiliate program works with. For example, SEO, PPC, social media, native advertising and ASO are still a priority in 2025.
- Support. Make sure you can contact affiliate managers 24/7.
Finally, find out about the reputation of the casino affiliate program you’re considering. Read reviews on reputable affiliate marketing forums to learn about potential risks.
Differences Between iGaming, Gambling and Casino Affiliate Programs
Although these concepts are related, they have differences within the online entertainment industry. Let’s break down what is common/separate between them:
- iGaming is a broad term that encompasses all online entertainment options, including online casinos, sports betting and eSports, poker, lotteries, arcade games and more. It is an entire industry where online gambling holds a key place.
- Online gambling is a part of iGaming covering games of luck such as online slots, roulette, poker and even sports betting (according to the legislation of most countries). As for online casinos, it is a narrow segment of gambling focusing on slots, table casino games (blackjack, roulette, baccarat and others) and live dealers.
- Casino affiliate program is a form of business cooperation between a casino operator and affiliates. Created as part of the operator’s marketing efforts, it allows affiliates to earn on deposits and losses of attracted players. That is, it is one among many tools to promote online casino platforms.
A direct affiliate program works with a specific casino brand, offering quite high payouts due to the narrow audience, which simplifies targeting. For example, PoshFriends pays $70 per conversion under CPA. But programs that mix casino and betting offers complicate analytics and campaign optimization as the audiences of bettors and gamblers require different approaches.
Best Traffic Sources for Promoting Casino Offers
Traffic is the backbone of affiliate marketing. Use proven traffic sources to attract players to the promoted online casino platforms:
- SEO. Use websites with casino reviews, ratings and guides on popular casino games to drive visitors to the promoted platforms and turn them into active players.
- Social media. Although a casino is a sensitive niche (and policies regarding gambling promotion have been significantly tightened by Facebook and other major social media platforms), Telegram feeds, Instagram, and TikTok still work well. Publish short videos about bonuses and stream casino games to increase engagement.
- Native advertising. This is a type of advertising disguised as regular content, such as guides on how to choose an online casino or the best bonuses. Due to its natural (non-selling) flow, it bypasses the restrictions set by advertising platforms such as Google Ads. Place native ads on blogs relevant to the online casino industry to unobtrusively attract players to the promoted platform.
- Streaming platforms. Host a YouTube channel and stream on Twitch to convert subscribers into active players.
Use trackers to analyze traffic, bypass blocking and work with different GEOs to maximize your profit.
Earnings Potential from Casino Affiliate Programs
There are several factors that influence the income level when working with an affiliate program, including the quality of traffic, the payout model used, and player activity. Let’s look at three examples:
- Newbie affiliate. A webmaster launched SEO-friendly website with casino reviews and brought 10 players from Europe (high-quality traffic). He earned $700 for a month at a CPA rate of $70.
- Mid-level specialist. A media buyer purchased push traffic (medium quality) and brought 50 players to a promoted online casino. Since he worked under the Hybrid model, he received $2,000 immediately under CPA ($40 per deposit) plus $500 later under RevShare (15% of casino revenue).
- Pro level. The team of media buyers used Google Ads and native advertising to bring in 500 players, with 200 of them depositing on the promoted casino platform. They work on a Hybrid model (CPA $50 + 20% RevShare) and therefore earned $10,000 immediately and $3,000 in the first month on RevShare.
Casino affiliate programs for high rollers (high stakes players) offer larger payouts under CPA (up to $100-200 per player who makes a deposit) and higher RevShare rates (up to 50% of the casino operator’s profit). For example, bringing 4 high rollers, you will receive $800 at a CPA rate of $200.
Brief Case: How a Beginner Earned $2000 with a Casino Affiliate Program
A blogger from Portugal, Alex, launched his slots review website in 2024. Starting with a direct casino affiliate program on a RevShare model (35%), he attracted 2,000+ visitors organically through quality content. Among them, 80 became active players, bringing Alex $1,500 in profit in 2 months. In addition, the affiliate program paid $500 for KPIs. Considering that Alex spent $200 on domain, hosting and content development, the net profit was $1,800.
Top 5 Casino Affiliate Programs According to AffDays
With high conversions, timely payouts and backed by licensed casinos, here are a few affiliate programs worth trying in 2025:
- PoshFriends. With 35-50% Revenue Share, CPA up to $100, 24/7 support, real-time tracking and crypto support, this program is the best choice today.
- 888 Affiliates. If you want to work with a well-known brand with a wide GEO reach, 888 Affiliates is a great option. It offers slightly lower rates compared to PoshFriends – 30-40% Revenue Share and CPA up to $80.
- BitStarz Affiliates. A hybrid payout model and support for cryptocurrencies are the strong points of this program. Keep in mind that it has imposed restrictions on the use of some traffic sources.
- Vulkan Partners. A fairly high conversion rate and a focus on the most popular casino games are the strengths of this one. The low number of bonuses for affiliates is a drawback.
- PlayAmo Partners. With a 25-50% Revenue Share, CPA up to $90 and a well-diversified gaming portfolio, PlayAmo is a suitable option for many affiliates. The drawback is that it sets very strict requirements regarding traffic quality.
Time-tested and community-approved, the above brands provide good profits as long as you play by the rules.
FAQ
A casino affiliate program is a direct casino advertiser that attracts affiliates to promote its brands. You, as an affiliate, cooperate with the casino operator, bring players, and the affiliate program pays a fixed amount per deposit (CPA) or revenue share (Revenue Share).
Prioritize regions and countries where online slots are in high demand. This includes India, Thailand, Latin America and some European countries such as Norway and Germany.
No licenses are required. But choose affiliate programs behind casinos licensed by UKGC, MGA, Curacao eGaming and other reputable bodies.
Negative carryover is when the players you bring in under the RevShare model win more than they lose. This causes the balance of your earnings to go into the negative. To cover the losses and get to the positive, you need to bring in new players who lose more than they win.
In 2025, SEO, streaming platforms, social media, native advertising and ASO are delivering the best results.