How Arab Affiliate Teams Drive Nutra Traffic from Facebook: Interesting Approach with 128% ROI in CIS

There is almost no information on the specifics of how affiliates outside the CIS work in the CIS market because they can only be encountered at international conferences. And usually, it’s a “white” story — buying traffic for legitimate apps like taxi services, which is too boring.

So today, I’ll talk about how Arab affiliate teams drive Nutra traffic — this information was shared by a team lead who runs their own Nutra team. The case is quite interesting, with a few unexpected details.

Three Differences of How Arab Teams and Affiliates from CIS Run Nutra

The team lead and her colleagues, like many others she knows, don’t work with COD Nutra, which is extremely popular in the CIS.

Why? It’s simple. When you run COD, new elements appear in the chain between the affiliate and their earnings — primarily, the call center responsible for selling to leads. I don’t run Nutra because I’ve already dealt with both COD and low-price offers, where the call center either fails to call back leads on time, aggressively pushes upsells, or discards half the leads as trash — making it impossible to predict profits. And let’s not even mention Latin America — it’s nearly impossible to run now. The approval rates are dirt cheap, and you just burn your budget for nothing.

First Difference

Arab affiliate teams completely avoid COD and work only with SS (straight sale) offers. Moreover, they focus specifically on male enhancement offers because testing shows the highest conversion rates for these products. In their latest case study, the team spent $13,000 and earned $30,000 in August, even as Facebook’s performance started to decline. And that’s in Nutra — a vertical many affiliates are struggling with right now.

Second Difference

When running Nutra traffic, CIS affiliates typically analyze GEOs, talk to other affiliates running similar offers, and test creatives in a single country while waiting for results. Arab teams, on the other hand, don’t waste time on deep GEO analysis — they run worldwide from the start. They allocate a budget for testing in multiple GEOs at once and maximize traffic where they see traction.

Third Difference

Arab teams don’t work with affiliate networks that resell Nutra offers. We both agree on this approach because we work directly with advertisers. The team lead strongly advises against working with affiliate networks that resell third-party Nutra offers.

Promo Materials and Approaches Used by the Team Lead

In their 127% ROI case, the team tested three promo approaches:

• Teaser-style with symbols like bananas and eggplants
• Medical-style with “expert opinions”
• Product-style featuring an older man with a younger woman

Results: The teaser-style approach had a low CPC but weak conversions, while the medical-style approach had a high lead cost. They settled on the product-style approach with creatives like these:

These are not the exact promo materials from the case, as the team is still squeezing results from the same bundle. However, they are quite similar — just slightly older or not highly converting. It’s not hard to tweak the approach and find your own winning variation.

Campaign Setup and Launch

The campaign was launched using automatic bid optimization (ABO). The team leader praises this approach highly — the team uses it consistently when running Facebook ads. Of course, such results aren’t purely due to ABO, but it’s an interesting factor.

They started with a small budget of $30–50 to test three different ad groups, ranging from very broad targeting to a narrow audience (people who had already searched for potency supplements online). The target audience was clear — men aged 40+. Daily budget: $50.

During testing, they increased the conversion rate from 2% to 5%. They launched campaigns with multiple ad groups and then disabled non-converting ad sets, following classic Facebook best practices.

The final results of this strategy are shown in the screenshot:

What Can We Say About the Case?

Currently, the team leader has seen a slight drop in average ROI, which now hovers around 80-90% in recent campaigns due to Facebook’s instability. However, the key aspects of this case are repeatable, and despite popular belief, it is possible to make money on nutra — you just need to know how.