Advertising networks allow you to acquire quality traffic for any offers — ranging from sweepstakes to nutra offers. Each network has its own features: some focus heavily on adult traffic, while others work only with push notifications on informational websites. To make it easier for you to choose, we’ve created a ranking of the best advertising networks for earning money on websites and generating traffic.
Push Ad Networks
The advertising platform offers ad placement that will be shown in push notifications to users who have subscribed to the mailing list. A vast number of websites collect their own user database and pass it to the advertising network. Push.House supports several display formats:
- Push;
- Inpage;
- Native;
- iOS Push.
RollerAds is a young advertising network with over 60 billion monthly impressions and a minimum cost per click of $0.001. Top advertising formats and 13 targeting options are available to advertisers, as well as 10,000 direct publishers and unique optimization algorithms.
Until recent times, the network operated with two payment models: CPA and CPC. But just recently, RollerAds introduced a third model — Smart CPC. It independently selects the best price from all possible options, based on the bid you are willing to pay per click.
Popunder Ad Networks
RollerAds is a young advertising network with over 60 billion monthly impressions and a minimum cost per click of $0.001. Top advertising formats and 13 targeting options are available to advertisers, as well as 10,000 direct publishers and unique optimization algorithms.
Until recent times, the network operated with two payment models: CPA and CPC. But just recently, RollerAds introduced a third model — Smart CPC. It independently selects the best price from all possible options, based on the bid you are willing to pay per click.
Native Ad Networks
The advertising platform offers ad placement that will be shown in push notifications to users who have subscribed to the mailing list. A vast number of websites collect their own user database and pass it to the advertising network. Push.House supports several display formats:
- Push;
- Inpage;
- Native;
- iOS Push.
What is an Advertising Network and How does it Work?
An advertising network (ad network) is a platform that connects advertisers (those who want to promote a product) and webmasters (website owners who want to earn money from their sites). The network consolidates ad space on partner websites and sells it to advertisers.
Platforms essentially buy and sell traffic:
- Buying from webmasters: the ad network offers website owners the opportunity to join the platform. Webmasters install a special code on their site that allows the network to display ads. In return, the ad network shares a portion of the revenue earned from advertisers with the website owners.
- Selling to advertisers: an affiliate comes to the platform to launch an ad campaign. They select the target audience: a user from the US using a PC with Windows. The ad network then identifies which partner websites have traffic matching that criteria and shows the ad to the appropriate audience.
The more websites connected to the network, the greater the volume of traffic an advertiser can access.
Types of Advertising Networks
There are many ad networks, and each has its own characteristics. They are usually grouped based on where the ads are placed on partner websites or what type of traffic predominates in them.
Push Ad Networks
These are popular in affiliate marketing because they offer a relatively new format that allows for cheaper leads. The networks display ads in push notifications — pop-up messages from websites, and less frequently from apps.
Here’s how it works: there are websites that offer users the option to subscribe to push notifications in exchange for useful content or special offers. These websites then connect to an ad network, allowing advertisers to place ads in these notifications.
Push notifications lead to high conversion rates for several reasons:
- They bypass banner blindness because they resemble messages received on social media.
- They can easily be made to look like personalized messages, which generates additional interest from users.
As a result, in just one year, many push ad networks specializing in this format have emerged. Those that offer various types of ads have also started to include push notification placements.
Native Ad Networks
Native ad networks work with organic placement of offers from advertisers, so when executed well, they can deliver good results in affiliate marketing. These networks place ads on partner websites, but not everywhere — only in specially designated areas.
Native advertising involves presenting a product organically, which makes it less intrusive. This could be a short text, a banner, or a text with an image in a relevant article or on an appropriate page of the website. For example, in affiliate marketing, an ad for a lucky amulet might be placed in content about ways to attract good fortune.
Native ad networks are just as popular as push networks. This format of advertising allows webmasters to monetize their sites through platforms like Google, while advertisers can achieve traffic with a CTR of up to 60% with proper targeting and ad placement settings.
Teaser Ad Networks
Teaser ads are another popular ad format in affiliate marketing. These are short ads with intriguing headlines designed to spark curiosity and encourage users to click the link. Teasers often use clickbait —emotional exaggeration of facts.
Ad networks that work with this format offer cheap traffic. This is because teasers generate high click-through rates, but they require traffic warming — without it, the conversion to leads will be very low.
Popunder Ad Networks
These ad networks work with an unconventional ad format that generates a lot of clicks but few conversions. A popunder is a fullscreen popup window that, when closed, opens the advertiser’s website in a new tab. In fact, users don’t actively request the ad — they simply see a new website open in another tab and usually don’t explore it, often leaving the site immediately.
That’s why popunder ad networks offer the cheapest traffic. However, with audience warming, it can be profitable in affiliate marketing, especially when promoting offers with a broad target audience.
