Gambling affiliate programs are offers from advertisers in the iGaming industry in the gambling niche specifically. These are affiliate programs for online casinos. This vertical is considered one of the most profitable for an affiliate and evergreen. After all, interest in gambling does not decrease, and in recent years, casinos are increasingly moving online. The choice of gambling offers is now huge, and the rates are high. Here’s our top-list of gambling affiliate programs and networks for both novice and experienced affiliates.
PIN-UP Partners is a direct advertiser for PIN-UP iGaming products: PIN-UP Bet and PIN-UP Casino. Webmasters can drive traffic to over 20 offers on CPA, RevShare, and Hybrid models and receive payouts any day. They has been in the market since 2016, during which time they have proven their expertise in iGaming and expanded their reach across many regions, including the CIS, Asia, South and North America, India, and Bangladesh.
ORION Partners is an international affiliate network specializing in the iGaming vertical. After registration, partners gain access to over 800 direct offers from verified advertisers.
Anyone can join the affiliate network — no prior experience is required. ORION Partners is a team of professionals focused on delivering results.
VOdds is a brand that offers sports betting and online casino options to players, and to affiliates — a product for driving traffic with a good reg2dep and its own retention department.
VOdds accepts traffic from around the world, except for the US, Singapore, the PH, and VN. You can also drive traffic from sources such as: SEO, PPC, Streamers, Email, Social media, Display.
GamblingCraft is a subsidiary project of the Play Fortuna casino. The affiliate program operates only in the gambling vertical with online casinos and exists for one purpose – to collaborate with webmasters who will bring new players to a specific casino. Essentially, affiliates work directly with the advertiser here.
In this case, the affiliate program’s narrow specialization is a big plus. Close cooperation with the brand always means higher payouts, diverse creatives, personalized bonuses, and responsive technical support. If this option seems interesting to you, welcome to register.
Advertise is a universal affiliate network. You can work with all GEOs and any type of traffic, except incentivized, in such verticals as:
- Gambling;
- Betting;
- Dating;
- Finance;
- Applications;
- E-commerce;
- Education.
BC.GAME is a direct advertiser of a platform offering users casino games and the opportunity to place sports bets. This platform has had a Curacao license since 2023.
You can earn commissions ranging from 25% to 50% under the RevShare model by inviting players to place bets on the official BC.GAME website through your referral link.
They accept traffic from all sources, excluding mislead, motivated traffic, and scheme traffic. Traffic is allowed from any GEO.
Yellana is a CPA network that has been operating in the market since 2023. At the moment, the affiliate network offers over 700 offers in various verticals, including gambling and betting. Yellana offers truly competitive rates — for example, in gambling it can be up to $650 per deposit.
LGaming is an affiliate program in the gambling and betting that offers affiliates exclusive offers, VIP service, and high stakes. They accept traffic from all over the world and from most popular sources. There are over 1000 offers in the affiliate network, as well as their own product BetAndreas with a Curacao license.
They offer work on CPA and RevShare, have their own service for issuing virtual bank cards, mobile app rental service, and much more. The affiliate network was launched in 2022 by LeadBit’s in-house team, which has been working in gambling since 2017.
CpaRoll is a multi-vertical affiliate network that works with CPA, CPL, CPI, CPS, CPR, and RS models. It offers over 400 offers and accepts traffic from 80+ GEOs.
CpaRoll offers offers in the following verticals:
- Antiviruses;
- Sweepstakes;
- Submits;
- Betting;
- Gambling and others.
HUGE Partners is an affiliate network founded by people with 12 years of experience in affiliate marketing. HUGE Partners works with renowned brands you’ve heard of multiple times, as well as local advertisers seeking traffic within specific geos.
For example, among the partners of HUGE Partners are Fbet, Vavada, Boho Casino, BetOnRed, Vbet, Bovada, bets10, and many others.
4RABET Partner is a direct advertiser of the same-name 4RABET brand. The website features both a bookmaker and a casino. The project was founded in 2018 — initially, the team targeted traffic from India, but now they are ready to accept players from Bangladesh and Brazil.
The product is adapted for the specified geos: there are necessary payment methods, local contests, and promotions to increase retention. Additionally, 4RABET holds a Curacao license.
Payment models in gambling affiliate programs & networks
You can find offers with different payment models. The main ones are:
- CPA (cost per action) – payouts for a specific action. This could be registration, bonus use, first deposit, etc.
- CPL (cost per lead) – payouts for registration (leads) and CPI – payment for installs (installation of online casino app) are also included in CPA;
- Revenue Share (RevShare / RS) – the casino shares the revenues from the referred player with the affiliate. Often, each player is assigned for life, meaning for the entire period of their active actions in the casino;
- Hybrid – a mixed model where one action (usually registration) is paid on a CPA basis. And the profit from all other player actions is shared by the casino on RevShare basis.
Each payment model has its pros and cons. CPA is suitable for those who have a lot of good traffic and are focused on quick profit. Revenue Share is for passive income. Some players do not stay in the casino for long, but at least a third of them play actively for about six months. Even if the losses do not exceed 50%, you will still have revenue from RevShare.
By the way, under the CPA/CPL model, an affiliate may encounter a baseline – a threshold. If the referred player deposits less than the specified amount, the conversion is not counted. Therefore, carefully study the conditions for offers.
Difference between affiliate programs and affiliate networks
Affiliate programs are advertisers of a single product. In other words, a casino has its own affiliate program in promotion purposes. Affiliate networks (or CPA networks), on the contrary, are intermediaries between multiple casinos and affiliates, and are not bound to a specific casino.
Payouts in affiliate programs (in a direct advertiser) are usually higher than in affiliate networks. But affiliate networks guarantees that an affiliate will receive their payout (sometimes advertisers may not pay for some actions, although they must). They also provide a choice of offers and payment models.
Not all affiliate programs and networks are suitable for beginners. Many affiliate networks have non-licensed iGaming offers. These may be online casino offers that have licensing issues in a given country. And the choice of traffic sources for such offers is sharply limited. Contextual advertising, advertising in social media, and some banner networks are not an option here. And the traffic from the click exchange, which beginners often try to use, is not accepted in all gambling affiliate networks.
Our top-list includes affiliate programs and networks only with licensed offers that even beginners can use to drive traffic to.
One more thing before we move on: gambling is about casinos, and betting is about bookmakers. So if you want to know more about betting affiliate programs/networks, we have such a top-list as well.
How did we compile the top-list?
We tested each affiliate program and network before including it in our rating. Here’s what, in our opinion, should be in best gambling affiliate programs and networks:
- Clear and transparent offer conditions – without hidden KPIs, baselines, and other pitfalls;
- Licensed iGaming products – for such offers, the choice of traffic sources is much wider;
- Regular payouts and convenient withdrawal methods – best gambling affiliate programs and networks do not cut off payouts, and the choice of wallets for withdrawals is not too limited.
- Also, truly good programs and networks should be suitable for both beginners and experienced affiliates.
Traffic sources for gambling offers
After you have chosen a program/network and an offer there, you should determine your traffic source. Here are some relevant sources and combinations for the gambling vertical:
- Facebook and Webview applications – many affiliate programs/networks provide free applications specifically for gambling offers. Below you will find a case study on how to drive traffic with this combination;
- Google UAC – another option to drive traffic to apps. Of course, creatives for Google should be as white-hat as possible;
- Advertising networks – they’ll find you an option according to your needs, but it will cost some monehy. See our selection of ad networks, by the way.
- Traffic transfer from Instagram or TikTok to Telegram channels. By the way, Instagram has a lot of female audience, and affiliates do not miss the opportunity to attract them to the iGaming niche;
- Video blogs – Twitch, YouTube. This is advertising with bloggers, banners, links in chats and comments under videos.
Telegram channels, push notifications, and pop-unders are still relevant. This is cheap traffic, but not all advertisers accept it. For example, “scheming” traffic is often equated with motivated traffic. However, these sources, if allowed by advertising, can bring good profits.
How much can you earn promoting gambling offers?
The gambling industry is a world of big money, and earnings from gambling affiliate programs/networks can be impressive. Here are a few cases that confirm this.
Gambling in top GEOs – serious profit in just a week
- Affiliate network: Enchant Affiliates
- Offers: Abo Casino and Kakadu Casino
- GEOs: Australia and the Netherlands
- Traffic sources: Facebook, Google Ads, ASO
- Period: July 19-25, 2021
This is a case from the CPA.Bro team. Two offers in the Enchant Affiliates gambling affiliate network and Australia and the Netherlands were selected for promotion. The creatives were really bright and native, with images of casino attributes.
The results for the week were surprising. Here’s a screenshot of the statistics for Kakadu Casino’s webviews from Facebook. Unfortunately, the screenshot is in Russian, but we’re assuming that one can scan it.
First experience in gambling: $950 profit with Facebook
- Affiliate network: Mostbet Affiliates
- Offer: Mostbet
- GEO: Azerbaijan
- Traffic source: Facebook
- Period: April 1-30, 2021
- Spent: $4000
- Earned: $4950
- Profit: $950
- ROI: 19,2%
This is the first experience in the gambling niche for CPA.BRO. Therefore, don’t be scared by the low ROI. This case shows that even without experience in gambling, you can still get a profit.
They used trusted Facebook accounts, the Indigo anti-detect browser, and the Binom tracker to promote the offer on Facebook. The affiliate network provided them with landing pages. The creatives featured a well-known person in Azerbaijan and a news-like approach.
FAQ
Gambling and betting – one niche or not?
No, gambling and betting are different niches (verticals), although they are often referred to as iGaming. In gambling, the offers are online casinos, slot games, and other such products. In betting, it’s bookmakers. Betting is a separate niche with its own peculiarities for lead generation.
Why is it profitable to promote gambling offers?
The main advantage of promoting gambling offers is high rates. Another advantage is the unwavering interest of users in online casinos. iGaming is always popular. Therefore, this vertical can be classified as evergreen.
How much can you earn on gambling affiliate programs?
Since casinos make huge amounts of money, an affiliate can also have good income. But this can happen only if you choose the right affiliate program/network, the right offer, and promote everything correctly.
What’s more profitable: CPA or RevShare in the gambling niche?
It depends on your goals. If you want passive income, then RevShare (revenue share) or hybrid models will do better. And CPA is more suitable for quick profits and large traffic volumes.
