E-commerce Affiliate Programs & Networks

E-commerce is a vertical of affiliate marketing dedicated to selling goods online. They provide offers where a commission is payed after a client bought something. In our top-list, you’ll find a rating of affiliate programs and networks of this vertical and reviews on them.

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What are e-commerce affiliate networks?

E-commerce affiliate networks give their partners CPA-based offers in the electronic commerce niche. Such affiliate networks may work with only e-commerce offers or with other CPA offers as well. The affiliate network traditionally acts as a mediator between the client (the advertiser) on the one hand and the partner (the affiliate, webmaster) on the other. The affiliate network finds and connects advertisers’ offers, helps affiliates drive traffic to them, and regulates all issues between the parties. Eventually, the network takes money from advertisers and pays it to the partner.

Types of e-commerce offers

There are several main types of offers in e-commerce. Their themes differ depending on what group of goods they represent or what area of ​​problems they are designed to solve. Let’s consider them by category.

Beauty offers

This category includes all products whose purpose is to make the customer more beautiful. Usually, these are creams and other things that you can easily find in a cosmetics store. The offers are different from nutra offers because they are “white”, meaning that they do not imlpy “magical solutions” to problems, and you can promote them without any restrictions from sources.

For example, a brush for applying makeup. The product is clearly intended to improve the appearance, while not promising anything supernatural or prohibited. Suitable for personal use or as a gift.

Health

This type of CPA offers often make the combined “Beauty and Health Products” category with the previous category. Nevertheless, there are still differences. The point is that CPA offers in the “Health” theme are designed not so much to simply improve appearance, but to solve problems with the body.

This type differs from nutra CPA offers, as there are no such themes that would be problematic in promotion, such as creams for increasing potency and other miraculous means that, of course, have no accreditation.

Accessories

These products can also have “magical” properties, but they do not require certification and, accordingly, are more readily accepted by sources. It can be amulets, jewelry and other accessories.

These are excellent CPA offers to drive traffic from various sources. Interest in magical salvation, combined with a sense of uncertainty in the modern world, which has not left people almost worldwide since 2020, makes this type of product very desirable. Moreover, they usually cost little and are suitable for different categories of buyers, regardless of gender or age.

As you can see this niche can sometimes be really close to nutra. Indeed, they often overlap.

How to make money in e-commerce

There are several factors that help affiliates and affiliate teams make money this vertical. Let’s take a closer look at them.

• E-commerce is consists mostly of “white” (legal) offers. This means that there is no need to spend time and effort bypassing restrictions from various sides. Plus, information about such offers is easier to find, meaning it’s easy to keep an eye on competitors.
• E-commerce offers from networks are usually simple and understandable. They are encountered in everyday life, so there is no need to spend time studying what they are and who might benefit from them. For example, we all know what toothpaste is and why people buy it.
• These offers are consistently in high demand. They are either mass-consumption products that are needed every day or an excellent gift option. It is precisely because of its popularity that e-commerce helps affiliates and webmasters who work with it achieve good results.

How did we compile our top-list?

We considered the following factors before adding affiliate programs and networks into our e-commerce top-list:

• The affiliate network must offer a wide variety of product offers.
• The affiliate network controls the process of working with the offer and promptly resolves any problems and conflicts.
• Rates for offers are at market levels or higher.
• The payout amount is not very high.
• The affiliate network provides the necessary tools and helps in case of requests (for example, with creatives or discounts on services).

Case studies in this niche

Let’s examine a few affiliate marketing cases.

Case 1. Money amulet + Propeller Ads

This very amulet below is very popular right now. So how did affiliates run campaigns on it? They saved the creatives they liked from teaser networks’ showcases. They also copied a creative that worked well during the test of the “Money amulet” offer.

GEO – Russia, Belarus, Kazakhstan. The campaign was run on a CPC basis. When choosing the device, it is necessary to focus on mobile traffic. Desktop traffic did not perform actively. The time of traffic influx was not critical. The affiliates ran the campaign around the clock and did not encounter any problems. The cost per click varied between 0.025 and 0.03.

At the time of traffic influx, the traffic in Russia was weaker than in Kazakhstan and Belarus. The campaign went well throughout the month and only started to decline later. The affiliate pushed the offer by changing creatives: it worked well in some cases, but didn’t show previous stable results in others. As a result, the earnings amounted to $2000, almost on autopilot.

Case 2. Toothpaste with Push notifications

The offer was a toothpaste. GEO – Bulgaria, Hungary, Romania, Greece, Spain, so the texts were taken directly from the landing pages and ad copies, nothing was translated on their own (checking the readability of the text in a completely unfamiliar language is very difficult).

The emphasis in the creative texts was on toothache and that the paste practically fills the teeth. The images were taken from Google without any problems.

Initially, the traffic was only mobile. The price ranged from 1 to 2 cents, the audience was not segmented. As a result, after 10 days of passive flow, the earnings were $127. It’s not much, but it’s a normal amount of money, considering that there were no expenses for creatives, translations, working with the audience, and the campaign itself was not scaled. So, in fact, it was almost passive income.

Conclusion

E-commerce affiliate networks help affiliates start promoting product offers and make their first money. The advantages of this scheme are in the simplicity and clarity of the offers, as well as the ability to work in a white-hat (legal) way.