Betting is one of the main verticals of affiliate marketing. Affiliates earn money by attracting new players and people who are just interested in making bets on sports events. See our selection of best betting affiliate programs and networks below:
PIN-UP Partners is a direct advertiser for PIN-UP iGaming products: PIN-UP Bet and PIN-UP Casino. Webmasters can drive traffic to over 20 offers on CPA, RevShare, and Hybrid models and receive payouts any day. They has been in the market since 2016, during which time they have proven their expertise in iGaming and expanded their reach across many regions, including the CIS, Asia, South and North America, India, and Bangladesh.
VOdds is a brand that offers sports betting and online casino options to players, and to affiliates — a product for driving traffic with a good reg2dep and its own retention department.
VOdds accepts traffic from around the world, except for the US, Singapore, the PH, and VN. You can also drive traffic from sources such as: SEO, PPC, Streamers, Email, Social media, Display.
ORION Partners is an international affiliate network specializing in the iGaming vertical. After registration, partners gain access to over 800 direct offers from verified advertisers.
Anyone can join the affiliate network — no prior experience is required. ORION Partners is a team of professionals focused on delivering results.
Advertise is a universal affiliate network. You can work with all GEOs and any type of traffic, except incentivized, in such verticals as:
- Gambling;
- Betting;
- Dating;
- Finance;
- Applications;
- E-commerce;
- Education.
HUGE Partners is an affiliate network founded by people with 12 years of experience in affiliate marketing. HUGE Partners works with renowned brands you’ve heard of multiple times, as well as local advertisers seeking traffic within specific geos.
For example, among the partners of HUGE Partners are Fbet, Vavada, Boho Casino, BetOnRed, Vbet, Bovada, bets10, and many others.
CpaRoll is a multi-vertical affiliate network that works with CPA, CPL, CPI, CPS, CPR, and RS models. It offers over 400 offers and accepts traffic from 80+ GEOs.
CpaRoll offers offers in the following verticals:
- Antiviruses;
- Sweepstakes;
- Submits;
- Betting;
- Gambling and others.
LGaming is an affiliate program in the gambling and betting that offers affiliates exclusive offers, VIP service, and high stakes. They accept traffic from all over the world and from most popular sources. There are over 1000 offers in the affiliate network, as well as their own product BetAndreas with a Curacao license.
They offer work on CPA and RevShare, have their own service for issuing virtual bank cards, mobile app rental service, and much more. The affiliate network was launched in 2022 by LeadBit’s in-house team, which has been working in gambling since 2017.
Yellana is a CPA network that has been operating in the market since 2023. At the moment, the affiliate network offers over 700 offers in various verticals, including gambling and betting. Yellana offers truly competitive rates — for example, in gambling it can be up to $650 per deposit.
4RABET Partner is a direct advertiser of the same-name 4RABET brand. The website features both a bookmaker and a casino. The project was founded in 2018 — initially, the team targeted traffic from India, but now they are ready to accept players from Bangladesh and Brazil.
The product is adapted for the specified geos: there are necessary payment methods, local contests, and promotions to increase retention. Additionally, 4RABET holds a Curacao license.
How to choose a betting affiliate program or network?
You can easily get confused when choosing a betting affiliate program or network. After all, almost all bookmakers claim that they have profitable offers. Here’s what will help you choose the right affiliate program or network:
- Consider how you plan to work with advertisers: directly (via affiliate program) or via an intermediary: an affiliate network (or CPA network). Direct offers are available on bookmaker websites. This means that you’ll work with an affiliate program and supposedly have higher rates. Affiliate networks, however, provide a wider variety of offers and are meant to protect you from unfair payment denials.
- Evaluate your experience in affiliate marketing. If you’re a beginner, a licensed bookmaker is more suitable for you. For them, the choice of traffic sources is wider (for example, you can use contextual advertising and targeting in social networks).
- See what tools for affiliates are available in the affiliate program/network, as well as the latest promotional materials and how convenient it is to work with them – to assess convenience, you can even make a test deposit.
- Most importantly – get acquainted with real reviews of a given program/network. They are available in affiliate ratings and on CPA forums. We have our own top-list, and it includes only networks and programs with the most positive real feedback which we have checked ourselves.
Payment models in the betting niche
Choosing a betting offer also depends on the payment model. There are several main models in this niche:
- CPA – payouts for a confirmed target action. The target action can be an active registration, first deposit, qualification, or subscription to paid forecasts.
- Revenue Share (RevShare) – the bookmaker shares the revenue received from the referred player with the affiliate. The RevShare percentage in the best betting affiliate programs reaches 40-45%. There is also dynamic (or progressive) RevShare – depending on the quality of the traffic, the rate of payments increases.
- Hybrid – CPA + RevShare. User registration is paid for by CPA, and all other actions are paid for by Revshare.
The hybrid model is not available in all affiliate programs/networks and is often only available upon request through a manager. The rates in Hybrid are lower than in regular RevShare or CPA. However, it is more profitable for those who attract large volumes of traffic. The first payments by CPA come quickly, and RevShare can become an additional, passive income.
Betting forms the iGaming industry where gambling is also included. If you want to promote gambling offers, we have compiled a top-list of affiliate programs and networks, too.
How did we create our top-list?
Our top-list includes carefully selected affiliate programs and networks with favorable conditions for affiliates. These are:
- A choice of payment models;
- A choice of fresh offers from best licensed bookmakers;
- Effective promo materials, including free bets;
- Convenient ways to withdraw funds;
- Additional bonuses and discounts on useful services.
We also took into account feedback and opinions on forums, talked to the affiliate managers.
How much can you earn in the betting niche?
Betting successfully survived the “coronavirus” year of 2020, and in 2024 continues to remain one of the most profitable verticals. This is also due to significant sporting events such as the Olympics in Tokyo, Euro 2021, and others. Here are a few cases where you can find fresh examples of earning money with betting affiliate programs and networks.
$1,900 on Twitch and esports
- Affiliate network: GameSportBet.Partners
- Offer: forecast service from GameSportBet
- GEO: Russia, CIS countries
- Traffic source: Twitch
- Period: 08.05 – 18.06.2020
- Spent: $1,000
- Earned: $1,900
- Profit: $900
- ROI: 90%
Esports is currently at the peak of popularity. This is also believed by the author of the case, who decided to promote the esports forecast service from GameSportBet. The traffic source was Twitch. The audience on this platform is still fresh, and recommendations from streamers are always well-received. For testing, promotion was given to two bloggers with different coverage – for $600 and $200 per advertisement.
The “attack” on viewers was carried out in several ways:
- Banners under the broadcast;
- Native recommendation from the streamer;
- Chat message.
As a result, more than 800 subscriptions were obtained. Some of them were renewed, so the author also counts on passive income.
$1,620 and 152% ROI on In-App network
- Affiliate network: Gambling.pro
- Offer: DG BET
- GEO: Russia, CIS countries
- Traffic source: In-App
- Period: February 10-23, 2020
- Spent: $460
- Earned: $1,620
- Profit: $1,160
- ROI: 252%
The author of this case study took a private offer in Gambling.pro. This is a tipster blog and also a forecasting service. As part of testing the product, affiliates are offered simply luxurious conditions – 100% RevShare from subscriptions in the first month, 30% in the following months.
As a result, within 2 weeks, 4154 application installations were obtained for a total of $1,620.
FAQ
What are the advantages of the betting niche?
The main advantage of betting is high payouts. Best betting affiliate programs & networks offer really profitable rates, regardless of whether it is CPA or RevShare. Another advantage is that interest in sports betting may experience peaks and valleys, but it never disappears completely. Therefore, this vertical will always be alive.
What payout models are available in betting affiliate programs?
Betting affiliate programs have three main payout models. The most common is CPA where you’re paid for a registration, first deposit, or qualification. Then, the RevShare, when the bookmaker shares revenue with an affiliate for each player referred. The rarest option is Hybrid, a combination of CPA for registration or first deposit and revenue share for other player actions.
Which is better in betting — affiliate programs or affiliate networks?
The main advantage of working with a direct advertiser (i.e. with affiliate programs) is higher rates. Affiliate networks, in their turn, have additional deductions for acting as an intermediary. However, networks offer a wide selection of offers, and act as an additional guarantee for fair payouts.
How to choose the best betting affiliate program?
The easiest way is to search for it in our top-list, comparing the selection of offers and rates. Our ranking includes only top-performing betting affiliate programs and networks. There are fresh offers, a rich selection of relevant promo materials, and useful tools for affiliates.
How much can you earn in the betting niche?
The amount of earnings depends on the rates of your affiliate program/network, your payout model, and the success of the promotion campaign itself. If the campaign is successful, solid sums can be earned on betting affiliate networks. For example, almost $2,000 in net profit in 10 days is not the limit, as it is shown in our case study.
