Ad networks face two problems: complex campaign settings and limited or inconvenient functionality. While you’re figuring out how to connect to a tracker, launch a campaign, and find retargeting options, it just gets on your nerves without any profit. Although it’s quite familiar for seasoned webmasters, newcomers find it tough — especially when setting up campaigns and conversions.
Introducing PropellerAds, a user-friendly ad platform that simplifies campaign setup, offers educational content, and provides AI-powered optimization to maximize results. Let’s see its features, ad formats, and targeting capabilities to see why it’s a top choice for advertisers.
What to Know About PropellerAds
PropellerAds is a pioneering advertising multisource platform that has been around since 2011, serving 12 billion ad impressions daily across 195+ geos worldwide. The platform caters to all major verticals: mobile apps and utilities, software, lead generation, e-commerce, finance and Social.
Currently, the network offers six main ad formats: Push, In-page Push, Onclick (Popunder and Direct Click), Interstitial, Survey Exit and Ads in Telegram Mini Apps.
The platform also holds a security certificate — ISO/IEC 27001. This means that the PropellerAds digital platform is protected against hacks and leaks, ensuring you’re working with a trusted partner rather than a day-fly network.
PropellerAds Benefits
PropellerAds have several significant advantages that distinguish them in the ad network market:
- Reliability. A security certificate and 14 years in the market speak volumes about their seriousness;
- Broad Coverage. Offering a wide selection of geos and serving 12 billion ad impressions daily;
- Convenient Targeting. Traffic can be targeted by countries, even the smallest cities, operating systems, browser types, and devices;
- Recommendations. Each step on the platform is accompanied by explanations and instructions;
- Campaign Optimization with AI. There’s a highly effective AI tool that can disable unprofitable targeting zones and provide advice for improving ad campaigns.
The team has their blog, regularly sharing tips on using the platform. Plus, sales and support teams in PropellerAds work 24/7 to help their users around the globe.
Types of Advertising Formats and Payment Models in PropellerAds
In PropellerAds, there are six main advertising formats with different configurations:
- Push Notifications – Short engaging messages delivered to your target audience across major platforms and devices even when users are not browsing.
- In-Page Push – Browser-based notifications for all platforms and devices, iOS and MacOS included. They look native and don’t require users’ opt-in consent.
- Onclick (Popunder and Direct Click) – Opens an ad discreetly beneath the main page;
- Interstitial – Full-screen ad banner that overlay content;
- Survey Exi – Unique format directing users to landing pages after they complete online surveys on a topic such as Finance, Giveaway, or Social.
- Ads in Telegram Mini Apps – High-engagement format with 100M impressions daily and 10-20x higher CR & CTR then traditional display ads. Untapped high-quality audience for your Telegram mini app and channel, own brand or CPA offer.
Payment models
There are 5 main payment models: CPA Goal, CPM, CPC, SmartCPC, and SmartCPM. Here’s how they work:
- CPA Goal – AI-powered bidding that predicts high-converting traffic segments
- CPM (Cost per Mille) – the cost for one thousand ad impressions;
- CPC (Cost Per Click) – Standard pay-per-click model;
- SmartCPC – CPC with AI-driven bid adjustments;
SmartCPM – CPM optimized by AI to lower costs while maintaining performance.
Targeting
PropellerAds offers advanced targeting options like dayparting, frequency capping, and custom-device settings. It also provides retargeting to re-engage visitors who didn’t convert, along with Adblock bypass for improved visibility.
More details are shown in the screenshot:
All statistics for your ad campaigns will be located in the Tracking section.
Tools
Smart optimization (Target CPA)
Auto-optimization is available for Onclick ad campaign with SmartCPM bidding model, Interstitial campaign with CPC model, or Push Notifications ad campaign with CPM/CPC bidding model selected.
The Target CPA algorithm automatically optimizes your campaigns based on your desired price per conversion you are willing to pay and the test budget per slice.
Furthermore, the PropellerAds’ AI adjusts to competition in real time. For example, if your maximum bid per impression is $0.20 and your closest competitor is willing to pay $0.10, the AI will automatically lower your bid to $0.12 cents — ensuring efficiency without overpaying.
For a deeper understanding of these payment models, check out PropellerAds’ official guides:
Retargeting
Retargeting allows you to re-engage users who visited your website or landing page but left without taking action. Properly setting up retargeting can significantly boost your ROI by bringing back potential customers who just need an extra nudge.
Setting up retargeting in PropellerAds is quick and straightforward:
- Go to the Audiences tab and create a new audience.
- Name your audience and click Create Audience again.
- Copy the generated tracking code and insert it into your website.
Once added, the tracking code will automatically collect data on your visitors. Your saved audience will then appear in the campaign creation tab, where you can launch retargeting campaigns with ease
Tracking
Integrating a tracker is easy — simply select your preferred tracking solution and follow PropellerAds’ step-by-step instructions. You can also run a test conversion immediately to ensure everything is set up correctly.
Traffic Display
This tool provides insights into the maximum and optimal CPM rates, helping you make informed bidding decisions.
You can filter traffic by country, internet connection type, operating system, and device type to refine your targeting and optimize campaign performance
How to Create a Campaign in PropellerAds
Setting up a campaign in PropellerAds is straightforward:
- Click “Create Campaign” and select your preferred ad format
- Choose a payment model: CPA Goal, CPM, CPC, SmartCPC, or SmartCPM
- Configure targeting settings: GEOs, devices, frequency capping, etc.
- Optimize with AI-powered recommendations displayed throughout the process
- Launch your campaign or save it as a draft
Case Studies
PropellerAds frequently shares real-world case studies, such as:
- The Power of Telegram Ad Format: 18K+ Conversions and CTR Boost [Case Study] – A campaign that outperformed traditional display ads by 18x.
- 65K Conversions for Chinese iGaming Advertiser [Case Study] – Check how a Chinese iGaming advertiser scaled fast with smart optimization & PropellerAds.
- AI Companion App + Social Traffic Type: It Works! [Case Study] – Explore how AI app revolutionized companionship!
Is PropellerAds worth trying?
Yes, it’s worth it if you work with Popunder and Push traffic. There are hardly any alternatives on the market that offer a free AI assistant, retargeting, and plenty of educational material from the platform itself. PropellerAds is suitable for both beginners who want to explore new traffic types and experienced advertisers who don’t want to spend a lot of time on campaign setup, optimization, and monitoring.
Register and start generating profit now.
