Targeting Telegram users on Facebook is a quite new direction. Perhaps, you’d agree with us. Here are a few recommendations we’ve identified in the process of our experiments.
When using the “Traffic” objective, targeting Telegram users on Facebook becomes difficult. But here’s the solution:
- Create a one-page website in a website builder with a button to transition to Telegram;
- Install a pixel;
- Set up a campaign with a “Conversions” objective.
Add the pixel to the “Open in Telegram” button and select “Lead” to optimize targeting for messenger users.
Note: A call-to-action button like “Apply” really does increase conversions.
Also, avoid placements on Facebook and PCs – focus on Instagram and mobile platforms for more effective targeting.
