Teaser Ad Networks

Teaser ad networks’ main task is to attract, engage, and motivate users to visit the advertiser’s site. Such ads are placed on websites with various themes: online cinemas, news resources, and adult sites. Below, we’ll discuss the features of working with teasers, payment models, and nuances to consider. But first, here’s our top-list of teaser ad networks:

Advantages and Disadvantages

Like any other traffic source, working with teaser networks has its own characteristics. The main advantages include:

1. High Traffic Volume. The top ad networks are connected to thousands of websites with a daily traffic of at least 1,000-5,000 visitors each. With a single advertising tool, you can reach hundreds of thousands of users.
2. Ability to Manage Sites. In teaser networks you can add unwanted sites to a blacklist, ensuring that your ads are not shown on them.
3. Affordable Traffic Cost. Teaser traffic is much cheaper than traffic from social networks and contextual ads — you can get clicks for as little as 5 cent or slightly more if the campaign is set up properly.
4. Simple Campaign Launch. No complex settings, keyword selection, or bid adjustments based on traffic characteristics or display time are required. You simply upload creatives, select the audience, and you’re ready to launch the ad.
5. No Ad Account Blocks. Unlike Facebook or Google Ads, the platforms listed in the 2024 teaser network rankings do not impose strict restrictions. You can promote even grey offers without worrying about account safety.

There are also significant drawbacks that lead some webmasters (especially those working with white offers) to avoid traffic from such ad networks:

1. Lack of Precise Targeting. In teaser networks, you can choose the user’s device type and geo, but you can’t specify their age, interests, or exact location down to the neighborhood, as you can in some other networks.
2. Rapid Audience Burnout. Working with teasers requires constant searching for effective combinations. One ad won’t perform indefinitely: first, a successful creative will be quickly noticed and copied by competitors. Second, users who see the same teaser multiple times tend to ignore it.
3. Ad Blockers. Users who employ ad blockers simply won’t see your ads. Most modern ad blockers easily hide these types of ads.
4. Low Traffic Quality. Due to the inability to target a narrow audience and the diverse user base, achieving conversions in teaser ad networks is more challenging compared to targeted or contextual ads. Some sites may even have bots that generate clicks without performing any target actions. As a result, the conversion rate in even the top teaser networks is lower than in Facebook, for instance.

Payment Models

There are only three payment models available for buying traffic in teaser ad networks: CPC, CPM, and CPA.

1. CPC (Cost-Per-Click): You pay only when a user clicks on the teaser and goes to the site. In this model, the number of ad impressions doesn’t matter.
2. CPM (Cost-Per-Mille): Payment is made for impressions, usually for every 1,000 ad views. This model can be more cost-effective than CPC if your creatives have high click-through rates. If not, it’s better to pay for clicks to avoid wasting your budget.

There are no other payment models available in these networks. The choice of which to use depends on how well you can manage your advertising campaign. Successful cases have been achieved using both CPC and CPM.

How to Drive Traffic from Such Networks

Due to the unique features, some really good teaser networks require a specific approach. To make the traffic profitable, follow these recommendations:

Warm up the traffic. The main task of a teaser is to grab attention and pique curiosity. Users often click on ads out of mere interest and may not be ready to buy the product. Therefore, the traffic needs to be “warmed up” — you need to convince people that the product really works and is exactly what they need.

Pre-landing pages are typically used for warming up traffic. There are various approaches to creating them:

Use white- and black-lists. This is a must for optimizing ad campaigns on any platform, even those in our top-list. Any network may have sites with low-quality traffic, and you don’t want to waste your budget on such placements.

In white-lists, include sites that generate a lot of clicks and conversions. If there are many clicks but no conversions — you may have hit a site with bot traffic. Add it to your black-list.

Use trackers. They allow you to track user behavior on pre-landing and landing pages and accurately understand what they like and dislike. Moreover, you can precisely determine which sites generate conversions and which don’t.

Detailed statistics on teaser traffic will help increase conversions. You can turn off sites with low-quality traffic and refine your landing page to convert better.

Create as many teasers as possible. This is important because one creative may work well on one platform, while another works on a different one. Moreover, teasers burn out quickly, so you need to test as many bright and intriguing combinations as possible.

Constant tests of teasers and adding new creatives will help maintain optimal click-through rates. At the start of a campaign, at least 10-15 creatives are needed, and as conversions are achieved, more should be added.

Consider the specifics of the teaser network. Each network has its own partner sites: some have more adult sites, while others have more news resources. This should be taken into account when choosing a specific network from the teaser network list.

How to Choose a Teaser Ad Network

Select a few suitable teaser networks and test each one with a couple of offers. This will help you understand whether the interface is user-friendly, how often you need to add sites to the black-list, and what results this traffic source brings overall.

To make the selection easier, we have compiled our own top-list of teaser ad networks up there. We prepared detailed reviews of each platform and evaluated them based on several dozen parameters, assigning each a score in the ranking.

FAQ