Examples of Best Weight Loss Facebook Ads and How to Get Approved

Numerous social media platforms are available for advertising, but Facebook remains one of the most favored. But advertising on Facebook can be tough as there are many difficulties to overcome to ensure that your ad is approved. Specifically, weight loss advertisements are prevalent on Facebook, yet creating a successful weight loss ad on this platform requires a lot of effort and expertise.

As you may know, weight loss products are a part of the Nutra vertical. If you’re interested in such offers but not sure which Nutra affiliate program to choose, check out our top-list of Nutra programs. It will definitely come in handy since all the programs on the list are tried by our team.

Anyway, now we are going to demonstrate how to get your weight loss ad approved, also giving tips and tricks to ensure your ad’s success.

How to get approved?

Make sure the product you are advertising is safe

Facebook’s policies classify certain supplements as unsafe, so avoid mentioning them in your ads or on your landing pages.

Don’t use personal attributes

You also need to avoid including personal attributes in your ads, such as race, skin color, sex, medical background, or disabilities. Such advertisements can be aggressive and offensive to potential viewers.

Take care of your landing page

If your advertisement is getting disapproved despite being up to par, it’s possible that the issue is with your landing page rather than the ad itself. Facebook reviews landing pages as well, and there are specific policies regarding their appearance and content. Make sure your landing page is in compliance with Facebook’s guidelines, too.

Use realistic Information

Be realistic in your ads. Some affiliates use aggressive or dishonest tactics to attract customers, but on Facebook, this approach is ineffective and may result in your ad being disapproved due to misleading information. All information presented in your advertising must be honest and accurate. Consider the following advertisement as an example.

Most people know that losing weight in five minutes is unrealistic, so be transparent about what your product can really offer to your audience.

Do not use negativity in your advertisements

Negative language and insults directed towards any group of people can damage your advertisement and result in disapproval. Avoid using negative language in your ads to ensure they comply with Facebook’s policies.

Avoid using negative language or language that can be deemed offensive in your ads. For instance, using phrases like “Are You Overweight?” can hurt your audience’s feelings and lead to disapproval. Similarly, words and phrases such as “Weight loss” or “Lose fat” can be perceived as negative and aggressive. Instead, use motivational language and imagery, such as “Achieve a healthier life” or inspiring pictures, to appeal to your audience. The examples below illustrate the types of images that can motivate or negatively impact your ad.

Avoid using before-and-after pictures

Do not use before-and-after images in your weight loss advertisements as they can be seen as outdated and potentially body-shaming. While they may be effective on a personal level, they are not suitable for advertising and can result in disapproval of your ad.

The image above is not likely to be approved for advertising as it includes unrealistic information, a before-and-after picture, and a potentially aggressive tone that is not motivational.

Good practices for weight loss ads + examples

Know your audience

First, you have to know your audience. Understanding your target demographic helps you to tailor your approach and create effective ads that resonate with them. To reach your target audience effectively, consider factors such as their location, behavior, and personal characteristics like gender and age.

The ad rejection can occur at an unexpected moment and have various reasons. In our article, you will learn why your ads can be rejected and how to fight it. Read more: Fixing (and Preventing) Facebook Ads Rejections

Location Targeting

Depending on the type of product or service you’re promoting, the location of your target market may differ. Certain products, for instance, may only be available in specific regions, so keep it in mind when starting your ad campaign. Facebook spying tools can be used to research the regions that other affiliates are targeting.

Here is a map that shows you which areas of the United States have people with more obesity. Using maps like this, you can target different locations.

Targeting Behavior

One of the great advantages of advertising on social media platforms like Facebook is the ability to target audiences based on their behavior. There are different ways Facebook learns about user behavior: based on what users have posted or liked in the past, the devices they use to browse Facebook, or the things they purchase.

Choose correct keywords

Ad targeting tools can help you find the most effective keywords based on user behavior. You can categorize keywords into 4 categories: general weight loss keywords (e.g. weight loss), diet-related keywords (e.g. low-fat diet or low-carb diet), exercise-related keywords (e.g. fitness and sports), and brand names.

Use High-Quality Visuals

Using eye-catching visuals is crucial to grabbing your audience’s attention on social media, especially on Facebook. Without captivating images or videos, your ad may go unnoticed. While some people may not read the small text in your ad, everyone will see the visuals.

As seen in the examples above, many affiliates are focusing on using pictures and videos to improve the impact of their ads.

Conclusion

We’ve listed and described harmful and useful practices for promoting weight loss offers on Facebook. It seems that complying with Facebook’s ad policies oftentimes is not enough — you should also understand your audience’s demographics, pain points, use correct keywords and high-quality visuals. Also, don’t forget to take a look at our special section dedicated to advertising on Facebook.