Best Ad Networks for Affiliate Marketing, Ranked by Format

This directory compares ad networks that affiliate marketers and media buyers use to purchase push, popunder, native, video, and other traffic. Networks are grouped by ad format and compared by pricing model, GEO coverage, minimum deposit, supported verticals, and campaign controls.

Push In-Page Push Pop-Up Popunder Banner Onclick Native Video Interstitial

Network	Pricing models	GEOs	Best for verticals	Minimum deposit	Special features	More
EpicAds	CPC	Worldwide	Betting Gambling Dating Nutra	$50	Built-in spy-tool	Our review Sign up
Kadam	CPM CPC	195	Gambling Nutra Betting Dating Crypto Sweeps	$100	Microbidding CPA target	Our review Sign up
Clickaine	CPC CPM	195	Betting Gambling Nutra Dating Ecommerce Software Crypto Adult offers	$20	Smart CPC Smart CPM	Our review Sign up
AdsCompass	CPM CPC	200+	Gambling Betting Dating Software	$50	SST Pixel S2S Postback	Our review Sign up
ReachEffect	CPM CPC CPA CPL	250	Ecommerce Nutra Adult Gambling Dating Sweepstakes	$100	API automation 20% cashback on first deposit from $500	Our review Sign up

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What Are Ad Networks

An ad network connects advertisers with traffic from websites, apps, and other publisher inventory. Affiliate marketers use these platforms to buy impressions or clicks, target specific GEOs and devices, track conversions, and optimize individual placements. Networks differ mainly in their available ad formats, traffic volume, targeting controls, reporting transparency, minimum deposit, and moderation policies.

Types of Ad Formats

The right format depends on your funnel, budget, and the level of user intent you need. Push and pop traffic are commonly used for fast testing and volume, while native and video usually require stronger creatives and more developed landing flows. Use the table below to compare the main trade-offs.

You can get a rough understanding of what these ads look like from this picture:

Payment and Bidding Models

Target CPA does not always mean that you pay only for conversions. Many platforms still buy traffic through CPM or CPC auctions while using conversion data to adjust bids automatically.

How to Choose the Best Ad Network

Start with the traffic format and GEO you need, then compare how much control each network gives you over placements, tracking, targeting, and campaign optimization. A large network is not automatically the best choice if most of its volume is outside your target market or hidden behind limited reporting.

For a first test, shortlist two or three networks within the same ad format. Use the same offer, GEO, device segment, and similar creatives so you can compare traffic sources without changing too many variables at once.

Which Verticals Work Best With Ad Network Traffic?

Ad network traffic usually performs best when users can understand the offer quickly and complete a simple action, such as registering, installing an app, or making a first deposit. Results also depend on the GEO, ad format, landing flow, and the network’s current advertising policies.

How We Select and Rank Ad Networks

AffDays ranks networks within individual ad formats rather than comparing unrelated types of inventory. A platform can rank highly for push traffic but lower for native or popunder if its volume, controls, or reporting are stronger in one format than another.

Ranking Criteria

We evaluate usable traffic volume, GEO and device coverage, placement transparency, targeting and optimization tools, postback support, traffic-quality controls, moderation, billing terms, reporting, and overall platform usability.

Updates

Rankings may change when a network adds or removes formats, changes its minimum deposit, updates campaign controls, loses traffic volume, or develops recurring problems with reporting, moderation, or traffic quality.

Affiliate Disclosure

Some links on this page are affiliate links. Partnership status does not determine whether a network is included or where it appears in a format ranking.

Common Mistakes When Buying Traffic From Ad Networks

Tracking, test design, creative fatigue, and funnel issues cause many of the performance problems attributed to ad network traffic.

Launching Without Reliable Tracking

Set up conversion tracking, postback, and placement-level sub-IDs before spending meaningful budget. Click data alone cannot show which zones generate conversions or which placements should be excluded. Without source-level reporting, profitable and unprofitable inventory remains mixed together.

Running an Uncontrolled Test

A test becomes difficult to interpret when it includes several GEOs, devices, operating systems, offers, landing pages, and creative concepts at once. Start with a narrower segment, change one major variable at a time, and collect enough data across multiple placements before judging the network.

Ignoring Frequency and Creative Fatigue

Repeated exposure can reduce CTR and conversion rate even when the underlying traffic remains stable. Use frequency caps where available, monitor performance by creative, and prepare replacements before the original set is fully exhausted.

Applying the Same Expectations to Every Format

Push, native, popunder, video, and interstitial traffic differ in user intent, volume, pricing, and creative requirements. Inventory also varies between networks that sell the same format. Evaluate each source against the normal behavior of that format instead of expecting one campaign setup to work everywhere.

Blaming Traffic Before Checking the Funnel

Before rejecting a traffic source, verify that the landing page loads correctly on the targeted devices and browsers, that redirects and tracking parameters work, and that the offer is available in the selected GEO. Technical failures can make usable traffic appear unprofitable.

FAQ

Ratmir Turchaninov( Author )

Ratmir started his copywriting career back in 2016. He is now editor-in-chief with an MA with Honors in Linguistics.

His primary expertise is in affiliate marketing, EdTech, education, IT, and sports.

Ratmir specializes in content marketing, content management, proofreading, and translation.