– ROI (Return on Investment)
– CTR (Click-Through Rate)
– CTC (Click to Conversion Rate)
– CTB (Click to Buy Rate)
– CPM (Cost Per Mille/Thousand Impressions)
– CPC (Cost Per Click)
– CPA (Cost Per Acquisition)
– CPS (Cost Per Sale)
– APV (Average Purchase Value)
– APC (Average Per Click)
