Stop words are triggers that tell the Facebook system that someone needs to get a ban.
Where does Facebook parse the presence of stop words?
- Text, ad headline;
- Text on the image and in the video;
- Text on the landing page (regardless of whether it is printed text or words on a banner);
- Fanpage;
- Profile and comments.
To make life easier, it’s advisable to exclude stop words from creatives as much as possible. Here’s a short list of what’s definitely not allowed:
- Earn
- Buy
- Profit
- Work
- Hiring
- Investments
- Bitcoin
- Passive Income
- Employees needed
- Side Job
- Have Work
- Offering Work
- Remote
- Guaranteed
- No Risk
- Income
- Expense
- Credit
- Collateral
- Debt
- Cure
- Fast
- Weight Loss
- Pain Free
- Removal
- Elimination
- Enlargement
- Trump
- Biden
- Anything related to the US politics
- Discrimination (racial slurs of any kind, etc.)
- Calls for overthrow of power or for rallies
- Any calls to action (subscribe, like, watch, go to)
- Specific clarifications (lose weight in X days with X method)
- Better
- worse
- Results in X days
- X hours
- Want to be X?
- Be like X
- Any form of obscenity and slang
- Specific deadlines
- Attention!
- Incredible
- Amazing
- You won’t believe
- Believe
- Phrases about curing incurable diseases
- Lots of capital letters
- Lots of punctuation marks
- Meaningless symbols (#*&!$) used instead of letters or words.
And here’s a list of what was collected for the most popular geos in their native writing.
