How to Make Money on Snapchat: 6 Best Ways

What’s your snapscore? Probably big enough to find out how to make money on Snapchat.

Snapchat reached 422 million active daily users in the first quarter of 2024, proving that it’s one of the world’s largest social media platforms with great earning potential. The platform’s spotlight program paid out $250 million to creators in 2021 and there’s more to go.

Read on to discover all the tips in our blog.

How Much Money Can You Make on Snapchat

Your earnings depend on your approach to monetization. For example, Reddit user tiktokbrowser shares that the average influencer makes around $10,000 per month. It’s believed that bigger influencers manage to earn six figure sums due to their bigger reach.

Business journal Fortune.com shares how Snap’s “insane” monetization makes it a favorite among Internet stars. Here’s what some of the most popular influencers are believed to make:

• Hannah Stocking: $30,000 over 72 hours and $14,000 daily;
• David Dobrik: $100,000 per week;
• Adam Waheed: $1,500 per day.

Understanding Snapchat’s Earning Potential

We analyzed various sources to calculate the average price for a Snapchat post with different types of influences in 2024-2025. This estimate is based solely on the prices for paid promotions. 

Here’s what we got:

As you can see, paid promotions are quite profitable. Now, the best part: it’s only one of the ways to make a living from Snapchat. You can combine different options to get the most of your account.

Best Ways to Make Money on Snapchat

If you’re wondering how to make a living from Snapchat, then you’re reading the right article. We gathered six major features that can help you monetize your content.

Creating Viral Videos

Creating viral videos is one of the best ways to earn on Snapchat. The more people see your Snaps, the more likely you are to get a share of the $1 million paid out by the company every day. For example, Hannah Stocking and David Dobrik get their biggest income from this source.

Here are the basic requirements for all potentially viral Snaps:

• Vertical video with sound;
• Up to 60 seconds long;
• Must follow a recommended trend;
• Must be appropriate for 13+ users;
• Cannot be sponsored content;
• Cannot include banned topics like gambling or tobacco.

You should also understand that your content won’t go viral randomly. It takes some research and preparation to get into the top. Here are some useful resources that can help:

1. Snapchat Trends: the company’s official website with all recent trends and case studies.
2. Official Guide: an introduction to trends and how to research them.

We’ll share how to use Snapchat Spotlight to promote your content to get viral in the next section.

Utilizing Snapchat Ads for Businesses

The platform reached a new milestone of 800 million active monthly users in February 2024. Additionally, it reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries. This means your potential viewers are Millennials and Gen Z.

How do you use this information? Help businesses get exposure on Snapchat.

Marketing on this resource is quite different from Facebook or Instagram. That’s why most business owners are unfamiliar with its ad system and don’t use it. And this is your opportunity to help them use this tool.

Here are some of the ad formats used in the app:

• Collections with a series of products;
• Commercials up to 3 minutes;
• Filters;
• Lenses;
• Single image or video;
• Stories.

Check out some examples of successful ads for:

• Domino’s, a pizza company;
• Wish, an e-commerce marketplace;
• Sephora, a beauty brand;
• KFC, a fast-food chain.

If you’re a professional snapchatter who is creative and knows how to create high-quality content of all kinds, working with businesses might be a great idea. There are no limits: you can partner with both larger businesses and local companies to manage their ad campaigns.

Sponsored Content

According to eMarketer’s report, US marketers will spend $8.14 million on social media sponsored content by the end of 2024. Another report states that 22.4% of influencer marketers will use Snapchat for influencer marketing in the same year.

If you have a big and loyal audience, then you can profit by promoting sponsored Snaps. This means making videos and photos while showcasing a brand or its products. People usually charge a flat fee per post depending on how big their number of followers is.

Important note: all sponsored materials must be labeled as “Paid Partnership”.

Affiliate Marketing

Promoting products online as an affiliate is another way to make a living. It’s frequently used on Instagram and Facebook. Snapchat is no exception and provides similar capabilities. The best part: there are nearly no restrictions to your promotions.

Here’s what to consider when you decide to become an affiliate:

• Consider your follower’s interests. This media is focused mostly on Millennials and Gen Z, so you must understand their motives to buy.
• Don’t be too pushy. Promotional offers must only be an element of your overall strategy. If every post is a promotion, your engagement rates will fall.
• Use familiar marketplaces. For example, products from Amazon have a high chance to be successful in the United States; products from Lazada might be popular for people from Southeast Asia, and so on. 
• Use targeted promotions. You’ll need them to provide additional visibility to your Snaps, so even a budget of $5 per day should be enough.

Also, we previously shared a comprehensive guide to monetizing your Twitter (X) profile. Becoming an affiliate on Twitter can help you earn some additional cash while reusing your content.

Ad Revenue Sharing

Creators who consistently share stories can participate in the program if they meet several criteria. 

Here are the requirements to join:

1. Engagement:
   1. 50,000+ subscribers;
   2. 25+ million views or 12,000+ hours of view time over the past 28 days.
2. Consistency:
   1. 10+ days of active posting on Public Stories;
   2. 20+ Snaps daily over the past 28 days.
3. Compliance:
   1. Be 18+ years old;
   2. Publish content that follows the community guidelines;
   3. Reside in an eligible country;
   4. Comply with the Creator Stories Terms.

Basically, this program is designed for mid-tier influencers who are known as Snap Stars on the website. You’ll have to work on growing a big and loyal audience with high-quality and consistent publications.

Utilizing Snapchat Features like Lenses and Geofilters

The company launched the Lens Creator Rewards program to recognize and reward people who make engaging filters for the application. You can get up to $7,200 per month for your top-performing lenses in the United States, India, and Mexico.

Another way is creating geofilters that are available when users are within a certain location. It’s a great way for businesses to promote their products and services. However, not many business owners know how to create a geofilter. You can use Canva’s free tool to make and sell geofilters to local companies.

How to Make Money on Snapchat Spotlight

Snapchat Spotlight has several minimum requirements before you become eligible for the program. 

Some of the most important numbers include:

• At least 1,000 followers;
• At least 10,000 views per month;
• At least 10 publications on 5+ different days during the month.

If you meet these requirements, it’s likely you already comply with all the service’s other terms.

How to post to Snapchat Spotlight:

1. Record your Snap.
2. Edit it using lenses, sounds, and other trending add-ons.
3. Add a topic for more targeted reach.
4. Tap the “Send” button.
5. Tap the “Spotlight” button on top of the “Send To” screen.

You’ll see the status of your submission in your profile. If it says “Live”, then you’re already reaching out to users all around the world. However, if the status is “submitted”, you’ll still have to wait a bit.

While waiting for approval, you can set up a TikTok account from scratch and monetize it for greater income. Tools like repurpose.io will help you share materials across all platforms in a single click.

Tips for Success on Snapchat

We covered the main opportunities to monetize your Snapchat traffic. This process includes many challenges, so we gathered several expert tips to help you go viral in no time.

Understanding Your Audience

Success doesn’t happen by accident. It takes extensive research to understand your viewers:

1. Use Snapchat’s Insights. The tool provides a detailed overview of demographic data, locations, interests, devices, and most consumed content.
2. Engage with viewers. Use polls, questions, and direct messages to interact with your viewers. This will help you understand their preferences and build more loyalty.

You already know that the majority of users are Millennials and Gen Z, so you can also analyze their preferences on other resources for better insights.

Creating High-Quality Content

High-quality content is what determines your success:

1. Use creative tools. Snapchat is all about filters, lenses, stickers, and other additions to your original photos that help you stand out.
2. Follow trends. Monitor what other users post or use the Trends tool to see the current dynamics on the app.

You must deliver engaging content — only this will increase  views, shares, and even conversions for your promotions. Also, make sure to plan everything ahead to have a strong strategy to grow your fan base.

Staying Updated with Platform Changes

Snapchat’s policies are frequently updated, so don’t forget to follow all the news on official resources:

• Community Guidelines;
• Announcements and Updates;
• Terms of Service.

You need to monitor the changes to prevent violating the platform’s rules and always stay on top of the recommendation engine. By the way, previously, we previously covered the best approaches to monetizing OnlyFans with all its capabilities. It’s the perfect place to share some kinds of content which are unavailable on Snapchat.

Networking with Other Creators

Partnering with other influencers is a great way to create powerful collaborations with mutual benefits. This even includes working with various brands to promote their products. You can find new friends within the application, on other platforms, and even in online forums.

FAQ

Ratmir Turchaninov

7+ years in the copywriting area. Expertize in EdTech, education, and sports. I also understand the IT industry. My experience includes creating blog posts, social media publications, landing pages, emails, and proofreading. Additionally, I've managed a small team at A2ZFile and provided recommendations for designers in other projects. I can work individually or be a team player – both options are possible.

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