Sri Lanka is an island country in South Asia, bordering India.
Its territory covers 65,610 square kilometers. As of the 2024 census, the population of Sri Lanka was almost 22 million.
The official languages are Sinhala (spoken by 75% of the population) and Tamil (spoken by 25% of the population).
Approximately 31% of the population speaks English.
Sri Lanka is also home to many people of Indian descent who speak their own dialects. Many affiliates know Sri Lanka as a holiday destination and a country for wintering. Additionally, the SPICE Sri Lanka affiliate marketing conference is held in Colombo. One of the main sources of income for the state is tourism.
Internet
According to Dateportal data, at the beginning of 2023, Sri Lanka had 14.58 million internet users. At the beginning of 2023, the internet use level in Sri Lanka was 66.7% of the total population. Analysis by Kepios shows that the number of internet users in Sri Lanka increased by 43,000 (+0.3%) from 2022 to 2023.
According to Ookla data, the average internet speed at the beginning of 2023 was as follows:
- The median speed of mobile internet connection in cellular networks was 14.27 Mbps;
- The average speed of a fixed internet connection was 20.09 Mbps;
- The average mobile internet connection speed increased by 1.28 Mbps (+9.9%) over the 12 months leading up to the beginning of 2023.
Meanwhile, Ookla data shows that the speed of fixed internet connection in Sri Lanka increased by 1.89 Mbps (+10.4%) over the same period.
Traffic Sources
According to Similarweb data, Google dominates among search engines in Sri Lanka.
Among social networks, Facebook is leading. The platform ranks 3rd among all sites in the country regarding visits (8.2 million people per month).
According to the UNCTAD report, based on data provided by the Asia-Pacific Institute for Digital Research, the daily information consumption by a random sample of Sri Lankan residents looks like this:
We also recommend paying attention to TikTok. In terms of visits, the platform ranks 13th in the country.
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Gambling
The gambling business in Sri Lanka is developing rapidly and mainly focuses on tourists. There are several legal casinos. The market is regulated legislatively by the Betting and Gaming Levy Act No. 40 of 1988 and the Casino Business Act of 2010. Therefore, the geo is promising for gambling traffic.
There are some standard approaches that are used in creatives:
- Videos showing money being deposited into an account and the joy of winning;
- Cars, girls, money;
- Bright emotions;
- Bonuses.
In the example below, the webmaster takes into account the peculiarities of Sri Lanka and offers the user to choose the language most convenient for them.
Nutra
Medicine in the island state is at a very low level. Therefore, people there are looking for a magical pill literally for everything. And this fact suggests that nutra offers will perform well in the country. The funnel is classic: creatives – pre-landing page – landing page. In the creatives, carefully show the problem so the user understands what you are talking about. By doing this, you will not be banned by the advertising network.
PDL
Since the economic situation in the country is quite challenging and parents often struggle to gather money to send their children to school, the microloan niche in Sri Lanka looks promising. Creatives focusing on children, low interest rates, and the positive feeling of having financial resources will be relevant. Additionally, it wouldn’t hurt to display the loan interest rate.
Challenges to Consider
We have described the most profitable niches in Sri Lanka above. However, remember that there are some challenges to consider in this geo:
- Censorship and regulations. Be mindful of potential restrictions on certain content and social media platforms. Research compliance requirements for affiliate marketing activities.
- Economic realities. While microloans might seem attractive, understanding the economic situation in this geo requires sensitivity. Remember to ensure responsible marketing practices that avoid taking advantage of financial weaknesses.
- Competition. The affiliate marketing space is constantly evolving. Carefully research existing programs and competition within your chosen niche.
Conclusions
Sri Lanka is a Tier-3 country. And this is a promising direction for traffic monetization.
There are several reasons for that:
- active development of tourism, which gives boost to economic development;
- support for casinos;
- currently low incomes of the population, providing opportunities for the microloan sector, as well as various online earnings.
There are also drawbacks: censorship and bans on social networks and the level of competition. Therefore, we recommend diversifying your traffic. In summary, it is worth at least testing Sri Lanka.
