Sri Lanka is an island country in South Asia, bordering India.
Its territory covers 65,610 square kilometers. As of the 2024 census, the population of Sri Lanka was almost 22 million.
The official languages are Sinhala (spoken by 75% of the population) and Tamil (spoken by 25% of the population).
Approximately 31% of the population speaks English.
Sri Lanka is also home to many people of Indian descent who speak their own dialects. Many affiliates know Sri Lanka as a holiday destination and a country for wintering. Additionally, the SPICE Sri Lanka affiliate marketing conference is held in Colombo. One of the main sources of income for the state is tourism.
Internet
According to Dateportal data, at the beginning of 2023, Sri Lanka had 14.58 million internet users. At the beginning of 2023, the internet use level in Sri Lanka was 66.7% of the total population. Analysis by Kepios shows that the number of internet users in Sri Lanka increased by 43,000 (+0.3%) from 2022 to 2023.
According to Ookla data, the average internet speed at the beginning of 2023 was as follows:
- The median speed of mobile internet connection in cellular networks was 14.27 Mbps;
- The average speed of a fixed internet connection was 20.09 Mbps;
- The average mobile internet connection speed increased by 1.28 Mbps (+9.9%) over the 12 months leading up to the beginning of 2023.
Meanwhile, Ookla data shows that the speed of fixed internet connection in Sri Lanka increased by 1.89 Mbps (+10.4%) over the same period.
Traffic Sources
According to Similarweb data, Google dominates among search engines in Sri Lanka.
Among social networks, Facebook is leading. The platform ranks 3rd among all sites in the country regarding visits (8.2 million people per month).
According to the UNCTAD report, based on data provided by the Asia-Pacific Institute for Digital Research, the daily information consumption by a random sample of Sri Lankan residents looks like this:
We also recommend paying attention to TikTok. In terms of visits, the platform ranks 13th in the country.
Are you trying to find a new profitable geo? What about South Korea? This Asian country is a profitable geo for traffic driving to gambling. Find more details in our article.
Gambling
The gambling business in Sri Lanka is developing rapidly and mainly focuses on tourists. There are several legal casinos. The market is regulated legislatively by the Betting and Gaming Levy Act No. 40 of 1988 and the Casino Business Act of 2010. Therefore, the geo is promising for gambling traffic.
There are some standard approaches that are used in creatives:
- Videos showing money being deposited into an account and the joy of winning;
- Cars, girls, money;
- Bright emotions;
- Bonuses.
In the example below, the webmaster takes into account the peculiarities of Sri Lanka and offers the user to choose the language most convenient for them.
Nutra
Medicine in the island state is at a very low level. Therefore, people there are looking for a magical pill literally for everything. And this fact suggests that nutra offers will perform well in the country. The funnel is classic: creatives — pre-landing page — landing page. In the creatives, carefully show the problem so the user understands what you are talking about. By doing this, you will not be banned by the advertising network.
PDL
Since the economic situation in the country is quite challenging and parents often struggle to gather money to send their children to school, the microloan niche in Sri Lanka looks promising. Creatives focusing on children, low interest rates, and the positive feeling of having financial resources will be relevant. Additionally, it wouldn’t hurt to display the loan interest rate.
Things to Consider before Getting Started
We have described the most profitable niches in Sri Lanka above. However, before starting you should find out about potential restrictions on certain content and social media platforms if you plan on earning money with affiliate marketing in Sri Lanka. You should also use only responsible marketing practices when it comes down to promoting microloans since the economic situation in the country is rather challenging. Avoid taking advantage of financial weaknesses.
Conclusions
Sri Lanka is a Tier-3 country. Due to the development of tourism giving a boost to the economy and the growing popularity of casinos, Sri Lanka has become a promising source for traffic monetization. Currently low incomes of the population make it possible for the microloan sector to expand and for affiliates to earn.
