CapCut is a smartphone video editing application. It is often used to create TikTok, Instagram, and YouTube Shorts videos. Affiliates typically consider CapCut the most standard editing tool, but it offers much more benefits. For example, it can assist in promoting offers and even generate additional traffic.
CapCut Statistics
CapCut boasts a vast user base. In March 2023, the number of active CapCut users reached 200 million per month. Additionally:
- CapCut became the third most popular app in the USA with over 6.7 million downloads;
- The app is also popular in Asian countries. According to SensorTower data, it is one of the most downloaded apps in Indonesia and Vietnam;
- CapCut has its own popular hashtag — #CapCut. Videos with this tag have garnered nearly 5 trillion views;
- The official CapCut page on TikTok has over 15.4 million followers (as of February 2024). The account shares various templates, and users can find hashtags for promotion;
- TikTok features a series of search queries related to CapCut. These can be used to discover popular templates and tags to increase views. For example, “capcut trend with photo,” “capcut templates 2024,” “capcut trends 2024.”
How to Drive Traffic Using CapCut
Now, let’s discuss how these statistics can help you increase views and attract additional traffic to your offer:
- Keep an eye on trends in different regions. Knowing CapCut statistics in various countries allows you to create “localized content” that will resonate with users in a particular region;
- Use popular CapCut templates. This increases the chances of your video being recommended. You can find templates on the official CapCut page on TikTok; just choose the most liked ones;
- Include the hashtag #CapCut in the description. This boosts the visibility of your video. Ideally, it should be a combination of a popular sound, a trending template, and the #CapCut tag;
- Use business templates. These are specifically designed for advertising campaigns. Additional templates, fonts, music, and stickers are available, all with commercial licenses, but only accessible to paid CapCut subscribers;
- Evaluate the statistics. This way, you can identify the most effective strategies, templates, tags, and ad formats. Reports on views, likes, comments, and profile visits will help you timely turn off ineffective campaigns and scale successful ones;
- Monitor the number of CapCut downloads. By analyzing countries with the highest number of app downloads, you can identify profitable geos for traffic injection. In other words, CapCut trend statistics are essential if you are targeting the USA, Indonesia, and Vietnam.
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Video Editing Trends
To find out what’s currently trending, visit Trendingtemplates.net (it’s a third-party website and not affiliated with CapCut). Here, you’ll find the top viral CapCut templates with detailed descriptions and statistics (such as the number of likes and the average duration of popular videos using this template).
You can also visit the official website CapCut.com. There are no statistics for individual templates, but there is access to a huge library.
In the “Image” tab, there is convenient navigation. You can find templates for creatives tailored to specific offers:
- Foods & Beverage (for nutra offers, for example, weight loss tea);
- Household (products for home and garden);
- Fashion Products, Plus size clothing, and Jewelry and accessories (items from the “Clothing, accessories” category);
- Business and Services (promotion of services);
- Beauty Care (decorative cosmetics and skincare);
- Travel (promotion of travel offers);
- Entertainment (suitable for dating).
There is also a “Most Popular” tab here, which gathers popular ideas from all categories. It’s convenient if you want to first learn about trends and then proceed to create creatives.
Overall, short vertical videos remain the primary format in video advertising. According to statistics, a video has 2.7 seconds to grab the audience’s attention. Try to fit within this time frame and convey the most important information about the offer.
Additionally:
- Keep videos short. The highest engagement is achieved with short videos lasting a few minutes;
- Use short product reviews and testimonials for promotion. Everything should be clear and to the point. Sometimes, even editing is not crucial; you can shoot a review/testimonial with a stationary camera;
- Use AI. Artificial intelligence can be used to improve video quality, create video clips, and animations. Moreover, AI (including CapCut AI) can edit videos, select episodes, and audio tracks better than editors themselves;
- Product video cards and unboxing videos. Here, it’s essential to include close-ups, medium shots, and long shots. If advertising phones include parameters in the subtitles that are understandable to everyone, such as phone memory, camera resolution, and the number of SIM card slots;
- Simplify editing. The simpler, the better. It’s commonly thought that creatives should have excellent quality, but in reality, trending videos often include footage shot on a smartphone’s average camera. Furthermore, users often don’t even edit them. Therefore, focus on a cool creative idea rather than its editing.
Of course, the specific strategies and results vary depending on your niche, target audience, and overall marketing approach. Don’t forget that ideal video length can differ depending on the platform you’re using and the audience you’re trying to reach.
CapCut’s Editing Possibilities
CapCut goes beyond simply adding trendy sounds to templates. The app has many interesting possibilities which can help you to create a unique and attractive video. Do it, using the following features:
- Editing tools. Cut, trim, and merge clips easily. Adjust playback speed, reverse footage, and use intuitive transitions for a smooth viewing experience.
- Text and overlays. Improve your videos with customizable text overlays, titles, and captions. Choose from a variety of fonts and colors to match your brand style.
- Audio and music. Add royalty-free music from CapCut’s library or import your own tunes. Adjust audio levels, add sound effects, and even use voiceover recordings for a personal touch.
- Visual effects and filters. Change your video with a variety of filters, special effects, and trendy green screen functionality.
Disclaimer: Some features may require a paid CapCut subscription. The free version offers a vast library of resources, but consider a paid subscription if you need access to advanced promotional tools.
More Tactics
Of course, CapCut offers a good template base for creating engaging videos that can promote your offers. However, don’t forget about other tactics that will help draw more attention to your videos:
- Target the right audience. Research your audience’s interests, pain points, and preferred content formats. Based on that, try to prepare content that will best attract your target audience.
- Diversify your approach. Templates and trends can be helpful, but try to explore other creative ideas. Use original storylines, user testimonials, product demonstrations, or explainer videos to showcase your affiliate offers in an informative way.
Remember, a well-created video with a clear message targeting the right audience can surpass an ordinary trendy video.
Conclusion
CapCut provides affiliates with unique tools for creating appealing content and optimizing advertising campaigns. With its help, you can not only stay informed about trends but also attract additional traffic to your offer. The key is to know which tools to use to maximize profits.
