We analyzed the trends in Social Casino Games apps in order to keep abreast of the latest changes and new directions in this area. This will help you understand which visuals and graphics are most effective in driving organic traffic.
We have chosen US, UK, and Germany, although the pages do not differ much from ones in other GEOs.
Selection of games for analysis:
| Huuuge Casino Slots Vegas 777 | Lightning Link Casino |
| Quick Hit Casino | Lotsa Slots |
| Caesars Slots | Grand Cash Casino Slots Games |
| Jackpot Party | Stars Slots – Casino Games |
| Jackpot Wins – Slots Casino | Slotomania™ |
| POP! Slots™ | DoubleU Casino™ – Vegas Slots |
| GSN Casino | Jackpot Blast |
| DoubleDown™ | Slots WOW |
| Billionaire Casino | Scatter Slots |
| Cash Frenzy™ | Cash Tornado |
Icons: visual elements, color palette, text elements, main trends
In 20% of all applications, an image of a character, a mascot, is used.
25% use the numbers “777”. Most (70%) have a brand name on the icon.
20% use the year designation.
30% use the word “Slots” on the icons.
100% of all selected applications use gold/yellow. Less often – green, pink, blue and red.
Main trends: bright colors, contrast of icons, emphasis on the brand, use of the “$” sign.
Screenshots: orientation, color palette, visual elements, text elements, main trends
In 75% of the analyzed applications, horizontal screenshots are used, in the remaining 25% – vertical ones. The emphasis is put on the winning line, the line of scatter symbols, the line of wild symbols.
Frequently used characters in the screenshots: animals, mythical creatures, ancient deities. Characters are depicted in 75% of the slots.
In 20% of the first screenshots, the Welcome-Bonus is used, motivating the user to download the application.
The phrases that are most often used in screenshots are: Jackpots, Vegas, Win, Grand.
In 85% of cases, screenshots with a winning line, a line of wild symbols are used. These are bright contrast images. The screenshots use a variety of characters, often mentioning the word “Grand” and numbers. Emphasis on winning and on the gameplay of the application.
Paying more attention to current color trends in mobile gaming, horizontal layouts with winning lines, wild symbols can potentially help game developers to highlight winning opportunities that users may find attractive. Moreover, game developers should use the app’s brand name to prioritize clear branding and elements that represent the core gameplay (slots).
Conclusion
The main colors of the icons are yellow, gold. The main trends in screenshots are a line of wild and scatter symbols. Bright and contrasting images, various characters are used. Most (75%) apps have horizontal screenshots.
