Does Lego have an affiliate program? You may not know this, but world’s famous plastic construction toys brand has its own advertiser — the Lego affiliate program. Yes, it’s hard to imagine a modern individual who doesn’t know about one of Denmark’s primary export items — Lego plastic construction toys. Rare or vintage toy sets spark a frenzy on various platforms, and receiving this construction set as a gift isn’t just a dream for children but also for many adults.
Given Lego’s rare popularity, it’s possible to earn substantially through their official site’s invitation to join their affiliate program. Today, we’ll delve into the details.
What You Need to Know About the Lego Affiliate
The Lego Affiliate Program acts as Lego’s direct advertising partner, which means maximum payouts and transparent collaboration conditions. Affiliates earn commissions from product sales on the official website, excluding delivery, taxes, and refunds. Additionally, they gain access to tracking tools provided by Lego’s partners.
The program itself operates through the Rakuten advertising — a colossus in the affiliate marketing world, much like Lego in the toy industry. Hence, there shouldn’t be any issues with functionality, reliability, or usability.
We can promote Lego products across four financially solid GEOs:
- United States;
- Australia;
- UK;
- EU.
The sole collaboration model here involves a percentage from the sale of each set. In other words, there’s no CPA, Revshare, or hybrid model — only fixed payouts.
Advantages of the Affiliate Program
As a giant in the merchandise niche, Lego equips affiliates with everything necessary for product promotional materials: banners, texts, affiliate links, YouTube, Facebook and other tools. Affiliates also receive exclusive newsletters, SEO, information on new products, and innovations to better market Lego’s products.
Moreover, promoting something as popular as Lego sets is easier for newcomers and experienced webmasters alike because the company’s vast audience.
Registration in the Lego Affiliate Program
Registering for the affiliate program is relatively complex compared to customary affiliate networks. It requires filling out a lot of information, starting with company details: GEO, legal entity type, name, taxation system, and address.
Afterwards, you must give your personal information and contact details, and create a secret question, login, and password for security.
Information about your website, including its link, business model, description, traffic sources and statistics, is also required.
The final step involves setting a minimum payout threshold, which cannot be lower than 50 dollars, euros, or pounds.
After reviewing the terms of collaboration and accepting them, one can join the program and will be redirected to the Rakuten platform to commence work in real time.
Reviewing the Dashboard
Upon registration on the Lego affiliate program website, access is granted to a dashboard on the Rakuten platform. It contains various affiliate networks and advertisers, but our interest lies solely with Lego. Searching for it reveals nine programs differing in working country and certain conditions.
To discern these differences, one needs to click on “View full details” below the respective program card. This action leads to a page with several tabs.
The first tab — “About” — contains information about the program in the given country, conditions, and support contact details.
The “Offers” tab displays relevant conditions for the offer in that particular country. Clicking “See full offer details” unveils all the specifics.
The “Links” tab contains the links to be promoted. However, these cannot be utilized until partnership approval.
The “Features & Services” tab shows the program’s features, such as access to the catalog, tracking, deep-links, and the ITP version. Here, one can also see policies, coupons, and delivery methods.
Once familiarized and satisfied, clicking “Apply” in the top right corner leads to the partnership terms window. After reviewing and accepting, the intention can be confirmed by hitting “Send request”.
Approval typically takes from two days to two weeks revise the popularity of the Lego affiliate program offers.
Successful approval details can be found under “Advertisers” > “My advertisers”.
Information and statistics regarding affiliate activities are located under “Reports” > “Performance”.
Withdrawing Earnings
Commissions are paid out once a month after processing all financial reports. The platform ensures maximum transparency throughout the process.
Your commission sum is visible under the “Performance” tab. Once the required amount is accrued, payment is made on the reporting date through the method specified under “Account” > “Account Details” > “Payment Method”.
Methods for receiving funds include:
- Direct deposit
- PayPal
- Cheque
Also, see our top-list of affiliate programs to have something more to choose from!
Conclusion
Experienced webmasters and affiliates often advise starting affiliate marketing with familiar territory. For most, that territory is merchandise. And merchandise for children (but let’s be honest, for adults too) might just be the niche that helps you grasp the nuances of affiliate marketing and even generate profits.
After all, initial success often propels further progress and resilience. Moreover, if you’re a specialist in this sphere, you can earn additional income in an immensely popular niche, despite the high competition, like the one we’ve told you about here in the Lego affiliate program review.
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