Push ad networks are intermediaries between affiliates and advertisers. Site owners install a push script on their portal and sell network traffic. In essence, push ad networks work on the same principle as teaser networks. Not only can you get traffic through push ad networks, but you can also monetize your own sites.

A push ad is a type of mobile advertising that delivers a notification or message to a user’s device screen, even if the user is not actively using the app or website associated with the notification. Push ads can be targeted based on user behavior or preferences and are designed to capture the user’s attention and encourage engagement with the app or website. They are often used for promoting time-sensitive offers or events, such as sales or promotions. Push ads can be delivered through various channels, such as mobile apps, web browsers, or email, and can be personalized to the individual user. However, push ads can also be seen as intrusive and may lead to user dissatisfaction if not used strategically.

Regular push notifications are the traditional kind, they consist of a notification with an image and text. To receive them, users must first subscribe to the notification service. In-page push, on the other hand, do not require a subscription and are often displayed as message windows or traditional notifications. Additionally, In-Page Push notifications can be shown on iOS devices.

Push traffic refers to all user clicks that come from push notifications to a landing page or pre-landing page. Sometimes, push traffic also refers to the collected subscription bases that can be sold. The main advantage of this traffic is its low cost and ease of subscription base collection. The downside is that there are often a lot of clicks that don’t convert and empty clicks. Bot traffic is also common.

To improve the conversion rate of push notifications, you should pay special attention to targeting. The best push traffic networks have deep targeting options, from GEO to devices and OS, and allow you to select a schedule for notification display. To optimize targeting, create a customer profile and determine when they are most active online. If you have enough money for advertising, test several approaches to see what works best.

A push notification ad network is a platform that connects advertisers with publishers to facilitate the delivery of push notification ads to users’ mobile devices. Advertisers create and manage their campaigns on the network and specify the target audience, budget, and other parameters. Publishers provide the network with access to their user base and agree to display the ads in exchange for a commission. The network uses sophisticated algorithms to match the right ads with the right users, based on their behavior and preferences. Push notification ad networks can be an effective way for advertisers to reach a large and engaged audience, while providing publishers with a new revenue stream. However, it’s important for both advertisers and publishers to carefully vet the network and ensure it complies with industry standards and regulations.

All advertising networks can be divided into two types: for publishers (website owners) and for affiliates. The best push advertising networks combine the functionality of both. You can find the top push traffic networks in our rating in this article.

It’s difficult to give an exact figure for earnings from push traffic as it depends on several factors, such as whether you’re promoting offers from CPA networks or monetizing your own website, the vertical you’re working with, how push notifications are paid (per click or per impression), and more. However, the profit potential can be impressive, as evidenced by case studies on push affiliate marketing.