Hypothesis: Michał Suski, a digital marketer, conducted a study on the impact of keywords in a website’s URL on search engine rankings.
Conditions:
- Top 50 Google results for 225,618,248 keywords were taken;
- Among them, 15,950,992 had a frequency of 1000+ in the USA;
- 8,351,235 were queries related to reviews (review, best…);
- Type of occurrence: exact or partial.
Results:
- There is a strong correlation between the presence of keywords in the URL and higher rankings in Google;
- This correlation is less pronounced for more frequent queries in the top 3;
- Particularly strong correlation for “review” queries.
Source: Surfer SEO blog
