We all know how hard it is to work with Google, especially if you buy an expired domain and all of a sudden it gets blocked. So, you are trying to find out how to remove Google block. But that is another story. Today, we want to talk about a different thing which is a correlation between keywords and site rankings.
Hypothesis: Michał Suski, a digital marketer, conducted a study on the impact of keywords in a website’s URL on search engine rankings.
Conditions:
- Top 50 Google results for 225,618,248 keywords were taken;
- Among them, 15,950,992 had a frequency of 1000+ in the USA;
- 8,351,235 were queries related to reviews (review, best…);
- Type of occurrence: exact or partial.
Results:
- There is a strong correlation between the presence of keywords in the URL and higher rankings in Google;
- This correlation is less pronounced for more frequent queries in the top 3;
- Particularly strong correlation for “review” queries.
Source: Surfer SEO blog
So, as it turns out, keywords in the URLs are very important for both rankings and SEO traffic. The same goes for using Google’s Gemini and Claudia AI to increase traffic.
