Net 30 payments is a new feature that allows advertisers to invoice their campaigns within 30 days after the placement of the ad on Facebook Ads. It simplifies the process of managing advertising campaigns on Facebook by having a more flexible financial planning and convenient account management.
In this feature, you can choose the payment method that will be used to pay the invoices, such as a credit card or bank transfer. Using this feature may require prior authentication or identity verification to ensure the security of transactions.
Difference from standard payment methods
Standard payment methods in Facebook Ads, such as payment with a credit card or PayPal, require prompt payment after the placement of the advertising ads. For example, if you placed an ad on February 1st, you will need to pay within a few days.
Net 30, in turn, allows you to place an ad on February 1st and have the invoice only after 30 days — on March 1st. From this day, you have 30 days to pay the invoice (until April 1st).
| Payment Method | Description | Pros | Cons |
| Standard | Pay for ads immediately using a credit card or PayPal. | Immediate approval | – Requires immediate payment after ad placement – Has potential for overspending – Has limited budgeting flexibility |
| Net 30 | Invoice your campaigns within 30 days after ad placement. | – Flexible financial planning (30-day payment window) – Separation of ad costs from immediate expenses — you can plan your marketing budget. | – May require prior authentication – Not available in all regions |
How to activate Net 30
To activate the Net 30, you need to do the following:
- Access your business account in Facebook Ads;
- Go to the “Payment Settings” section;
- Choose a payment method (credit card or bank transfer);
- Choose Net 30 as the payment method for your advertising campaigns;
- Follow further instructions to complete the activation process.
Requirements and procedures may vary depending on the region and country, so check the details on the Facebook Ads website or contact Facebook support.
Conclusion
Facebook shows their commitment to user convenience and improving the advertising process. Net 30 is exactly one of such things. If you want to know more about how to use this feature correctly and run your advertising campaigns efficiently, check out these guides by Facebook:
- About Net 30 terms: https://www.facebook.com/business/help/2552554468384341
- Apply for Net 30 terms: https://www.facebook.com/business/help/773730696642507
- View and pay your Net 30 statements: https://www.facebook.com/business/help/1606379246217552
