In this case study, we want to tell you how to earn over $3,500 on weight loss offers in Latin America. We asked one experienced affiliate to share the results of his case study with the AffDays team. The author of this case strategically chose a seasonal offer, found converting approaches, and achieved a 58.4% ROI in less than a month.
Case Summary
- Expenses: $6,200
- Revenue: $9,821
- Profit: $3,621
- Period: 16.01.24 – 12.02.24
- ROI: 58.4%
- Target Audience: Female, 45 y.o. and older
The Secret of Success: Seasonal Offer and Geo
Winter is the best time for promoting weight loss offers in Latin America. It’s the warmest season, meaning the audience switches to lighter clothing and goes to the beaches more often. After the cold weather, people want to get in shape, which creates a high demand for weight loss products.
The author decided to test the offer of Ketonique. It’s a time-tested comprehensive product in drop form – convenient to use, and the audience is already familiar with its effectiveness. Moreover, the $14 rate perfectly covers any traffic expenses.
When choosing the geo, the author decided to focus on Colombia — it is the most stable option with a high conversion rate. Below, you can find a couple of facts about the country that will help with the campaign:
- The average age in the geo is 31 years old. This means targeting a mature audience and emphasizing health over appearance would be more effective;
- Locals earn a little money, so they tend to prefer offers with complex effects. For example, Ketonique not only helps with weight loss but also cleanses the body of toxins, which positively impacts conversions;
- Colombians love holidays and carnivals, don’t follow a strict diet, and often consume alcohol and nicotine. This lifestyle leads to weight gain as they age;
- The audience trusts folk medicine, as official medicine and education are poorly developed. Therefore, campaigns should emphasize naturalness and provide expert opinions;
- The country has many local dialects, but the audience generally understands Spanish well — so use it in promotional materials.
Latin America increasingly attracts the attention of experienced affiliates. If you are also interested in this geo, then check out our article about the nutra offers in Bolivia.
Setup, Consumables, and Settings
The author has chosen Facebook as a source – this social network has excellent volumes in Latin America. It brings high-quality leads at a reasonable price.
Here are the settings, consumables and tools used for the launch:
- Target audience: Female, 45 y.o. and older;
- Placements: automatic;
- Setup: reinstated advertising access to the King account + reinstated advertising access to the automatically registered account + reinstated advertising access to the fan page;
- Proxy: US mobile proxies;
- Payment: Karta.io;
- Anti-detect browser: Linken Sphere;
- Tracker: Keitaro;
- WhitePage: self-developed unique pages.
Examples of Top Creatives
The “before/after” approach in native advertising performed the best. The images featured women hinting at weight loss, textual calls to action, and visualization of the “secret” weight loss medicine.
Here are examples of effective creatives, take a look:
Campaign Results
- Period: 16.01.24 – 12.02.24
- Revenue: $9,821
- Expenses: $6,200
- Profit: $3,621
- ROI: 58.4%
- Approval Rate: 28.65%
The campaign brought in high-quality leads for almost a month. When accounts started getting blocked, the author decided to pause the campaigns and check the results. More details can be found in the screenshot of the affiliate program statistics.
Results
As a result, $3,621 profit in less than a month with an excellent approval rate of around 30%. The seasonal choice of the offer and the right approach to the launch did their job — now you know how to replicate success next winter!
