Let’s talk about running crypto traffic in Latin America and spending more than $7,000 while maintaining a 95% ROI. The Moonstar Network team launched the advertising campaign. Let’s have a look at their case in detail.
- Affiliate Network: Moonstar Network
- Source: Facebook
- Geo: Chile
- CPA: $550
- Costs: $7,874
- Revenue: Earned — $15,400, Profit — $7,526, ROI — 95%
- Advertising period: 08.05.23 — 26.05.23
- Leads: 696
- Number of deposits: 28
- CR (Conversion Rate): 4.02%
Creating Promotional Materials
After receiving some examples of promotional materials and creating some others, the webmaster tested their effectiveness. It helped to pick out the following ones: the news and the earnings growth bar.
The webmaster didn’t come up with anything new for promo materials; these two performed well both in Chile and in other geos. When working with promotional videos, the cost per lead is higher, and the quality is not always better.
Campaign Setup and Supplies
The webmaster launched the campaign using account farming and automatic registration. Cards were acquired through the payment service AdPay, and for cloaking, they used Moonstar’s internal solution. The targeting was set for men and women aged 35-65. The language was Spanish. The placements were in the Facebook and Instagram feeds, targeting mobile devices. The goal of the advertising campaign was to generate leads.
Purchase Funnel
The Moonstar team created the pre-landing pages. An aggressive approach was chosen for the work, with the president of the country as the main character on the news site. Some webmasters consider this approach too harsh, but it is worth relying not on feelings, but on numbers. This approach generates traffic.
The landing page was standard for the BitcoinLoophole offer. After some testing, they found the right combination and began to scale it.
Results
After running a three-week advertising campaign they got 28 deposits, with a payout of $550 for each. Registrations came out at $11.3 which is a good result for this GEO and current situation. In total, they managed to earn $7,526 in profit with a 95% ROI.
In many ways, these figures were achieved thanks to an aggressive approach, which always produces good results.
