Gambling is a highly profitable vertical, and it is heavily influenced by the choice of the right source and high-quality traffic. We have analyzed the top traffic sources for gambling in 2024, which are in high demand among advertisers. We will discuss which sources you can confidently start using today and which can bring you good payouts.
It’s no coincidence that we remind you about Facebook first. It remains at the top for many reasons. It offers a vast audience reach, constantly improving algorithms, deep targeting, smart campaign management, and bid optimization. You can easily drive traffic directly to many licensed casinos, or use cloaking to avoid bans and extend account lifespan. All advertisers love and accepts traffic from Facebook without exception.
Advantages:
- Versatility and the possibility to start with a small budget: you can launch test campaigns with a budget as low as $100 — it all depends on the scale, goals, and ambitions. The source is perfect for both solo affiliate marketers and large teams.
- Quick scalability: with the business manager, you can run dozens of campaigns from multiple accounts, test different approaches, and optimize your strategies. Facebook also makes campaign management easier with automatic bid optimization.
- Detailed analytics: Facebook provides in-depth real-time statistics for each campaign and ad.
Disadvantages to take into account: high risk of bans and account blocks, the need for quality resources. You’ll need to stock up on accounts, payment methods, proxies, and choose a reliable anti-detect browser.
ASO for Android and ASO for iOS
ASO (App Store Optimization) is the ideal way to attract a player audience to casino apps in 2024. Advertisers really like this type of traffic: these are the highest-quality players who are specifically looking for apps with certain slots. ASO for Android and ASO for iOS have differences in indexing, but the general principles are similar. ASO involves continuous work on the semantic core, visuals, reputation, reviews, and regular updates.
Advantages:
- Easy moderation approval at any stage of the funnel: since the app is already in the store, Facebook and Google algorithms trust it. Accounts live significantly longer.
- Possibility to influence traffic cost: an app in the top rankings attracts players on its own. People click on the creative, see that the app has excellent ratings, and download it. Facebook sees this, starts increasing reach, and clicks become cheaper.
- Low competition: there are a lot of gambling apps, but not all of them focus on ASO. As a result, only a few make it to the top, and those who do win on all fronts.
Disadvantages: it can be challenging at the beginning, and there is a need to learn the basics of optimization. However, we still recommend starting to master ASO.
SЕО
Advertisers always pay more for SEO traffic, and affiliate programs are ready to discuss individual terms. This is a premium type of traffic, as the audience coming from the webmaster’s site is highly warmed-up and already has established loyalty.
Advantages:
- Unlimited opportunities for experimentation: on your own site, you can run different ad formats, place creatives anywhere, and choose any size. A personal website allows you to constantly monetize the audience: launch email and push notifications, offer several different offers.
- Long-term potential and passive income opportunities: it takes several months to reach the top with SEO, which is a complex task, but it’s worth it. An article optimized for low-frequency target queries can stay at the top for years and continue attracting players even without the webmaster’s active involvement.
- Profitability and savings: website owners are not dependent on moderation, and they don’t need to constantly purchase accounts and other resources. While SEO requires significant investment in the beginning, these investments will start paying off after a few months.
Disadvantages: there is the risk of casino bans in certain GEOs and the potential for website blocking. However, by choosing reliable abuse-resistant hosting, creating a network of gambling sites or doorway pages, you can diversify and minimize these risks.
Google Ads is one of the most popular traffic sources for advertisers. Before starting, it’s important to clarify the conditions: whether you can use branded keywords, or if the affiliate program can provide the necessary keywords. Working with this source requires a good understanding of the target audience, gathering keywords, and regularly monitoring them—adjusting, adding, and removing negative keywords.
Advantages:
- Many customization options: Google supports narrow targeting — you can select by gender, age, city, and player interests.
- Quick scalability: Google allows you to test multiple campaigns and ads. Beginners typically start with search ads, but with experience, they can expand into the Google Display Network (GDN), significantly increasing reach and potential.
- High conversion rates: if someone clicks on the ad, it means they are specifically interested in that casino or game. There is a high likelihood they will make a deposit. As a result, advertisers are willing to bid higher.
Disadvantages: there is the need for long account warming-up and setting up quality cloaking. Google only allows the promotion of large, licensed casinos, and you need to get certification from Google. Additionally, you cannot always use branded keyword ads, so you should to keep this in mind when selecting keywords.
In-App
In-App is a progressive and modern source of high-quality traffic that is in high demand among advertisers. If an affiliate decides to work with In-App, they will see high payouts and betting bumps.
Advantages:
- Variety of formats: banners, various types of videos, native ads, interstitials — this is just a partial list of the ways to deliver your message to the audience.
- Active audience and high click-through rates: ads within apps feel fresh, unusual, and attention-grabbing. The format is relatively new, and not all users suffer from banner blindness yet, so they are more likely to click on the links.
- Excellent targeting opportunities: in-app traffic works with specialized innovative ad networks, many of which offer AI-driven algorithms to manage campaigns. You can target based on narrow parameters, including demographics, and instantly receive detailed statistics.
Disadvantages: the entry into some ad networks can be challenging. However, if you join a team or already have some experience with other traffic sources, mastering in-App will not be difficult. In-App is a promising source for 2024 that is worth trying out early on.
UAC
Google UAC allows advertisers to target a wide audience of mobile app users. This ad platform supports many formats, including video, static images, banners, and more. You can achieve the most impressive results when combining ASO (App Store Optimization) with Google UAC: an optimized app effectively promotes itself. Advertisers love traffic from Google UAC and are always willing to pay more for it.
Advantages:
- Auto-optimization: you can promote your app using all the tools and algorithms of Google UAC. The only thing required from you is the app itself, creatives, and the necessary assets to pass moderation.
- Longer account lifespan: according to statistics, Google accounts tend to last longer than Facebook accounts. This is partly because apps promoted through UAC are already available in the stores, and algorithms trust them more.
- Massive reach: Your ads are visible across the entire Google ecosystem — not only on Google Play but also in the Google Display Network (GDN), YouTube, and other partner platforms.
Disadvantages: Google UAC does not offer as detailed targeting as Facebook, and it requires a larger budget for initial investments. However, this is offset by the consistently high payouts that come with the platform.
Schemes
Not all advertisers accept this type of traffic, and opinions about it can vary. However, there are advertisers who are happy to accept scheme traffic alongside traffic from social media and PPC. Schemes are usually implemented through Telegram or other messaging apps. Your task is to stay in constant contact with the audience, keep them engaged, and provide plenty of proof that the scheme is working.
Advantages:
- You can run advertising campaigns almost for free: schemes are a UBT (user-generated traffic) source that doesn’t require a large budget. All you need are accounts, a constant flow of creatives, and a well-thought-out strategy.
- Relevance: despite the myth that schemes are outdated, they continue to work, especially in Tier 2/Tier 3 countries.
- Versatility: with scheme traffic, you can work solo or in a team, and you can run schemes on almost any suitable platform — messengers, social media, your own website, or blog.
Disadvantages: this source is somewhat controversial in terms of ethics and is often “black hat”. Therefore, you should understand the advertiser’s requirements before proceeding.
Conclusion
Revenue in gambling is directly tied to the choice of traffic source. Advertisers are willing to pay more for high-quality traffic that will pay off handsomely for companies in the long term. We recommend paying close attention to the following sources: Facebook, ASO for Android, ASO for iOS, SEO, Google, and PPC. By working with these sources, you will gain the favor of advertisers and high payouts.
