Experts predict exponential growth in the online gambling market in the coming years. While the online gambling market was valued at $73.2 billion in 2023, it is expected to reach $172.5 billion by 2032. Maybe it’s time to focus on this vertical? Today, we will discuss the approaches that are trending and which GEOs are the best for targeting.
Working with a Tier 3 Country
Affiliate marketers typically start their careers working with this tier. In less developed regions, the industry is just beginning to gain momentum, and as a result, competition is not very high. This year, the following countries are well-suited for gambling:
- Brazil,
- India,
- Bangladesh,
- Kazakhstan,
- Uzbekistan.
Let’s take a look at the most successful creatives in Tier-3 countries, working approaches, and running campaigns.
How to Create Ads
Once you have selected an appropriate traffic source for the advertising campaign, the next step is to start making promotional materials. According to statistics, slots are the most popular type of game. This is true for Tier-3 countries: low literacy levels and the desire for easy money help to promote slot games. There is no strategy involved in slots, and all actions are limited to a couple of clicks.
This is why experienced affiliates include slots in their ads. It is important to remember that in developed countries, casinos are viewed as a form of entertainment. However, residents of Tier-3 regions see casinos as a source of income and wealth.
How to Design a Landing Page
In poorer countries, games like “Aviator” and “Plinko” perform well. They are similar to the popular slot games: simple game mechanics, significant wins, and high dynamics. Here’s how “Plinko” is typically promoted:
Here’s an example of a landing page for “Aviator”:
How to Run Campaigns
When working with apps, it’s important to achieve a low cost per install. Renting Webview apps usually costs around $120 per 1,000 installs. This is expensive and unprofitable, even for large volumes of high-paying traffic. Moreover, any app modifications are typically paid.
Working with a Tier 1 Country
Advertisers set high KPIs for residents of these regions because webmasters earn much more from them compared to Tier-3. This is due to the higher purchasing power of users from developed GEOs.
The average conversion rate from registration to deposit (reg2dep) in countries from this region reaches 25%. Therefore, they are always popular among webmasters. The most profitable GEOs are:
- Germany,
- Italy,
- Canada,
- Australia,
- Spain,
- the Netherlands,
- Belgium.
Player behavior in Tier-1 is noticeably different from that of those living in Tier-3. They are more likely to choose products promoted by popular influencers and spend more in casinos.
How to Create Ads
In Tier-1 creatives, celebrities perform well. Some people use Mr. Beast, but usually, advertisers ban him, so you need to be cautious with this approach.
If the advertiser doesn’t accept this approach, local influencers or celebrities can always be used instead.
How to Design a Landing Page
Experienced affiliates add a contact information form here. Two or three fields are enough. The faster the lead can start playing, the higher the conversion rate.
Pages with demo games also achieve high CR (Conversion Rate) figures. Users become more actively engaged in the game because they can immediately win decent amounts.
How to Run Campaigns
Sometimes, an affiliate runs traffic for a couple of days and then realizes that the approach needs to be changed or the creatives need adjustments. Webview apps pass moderation in Google Play, so it won’t be possible to make quick changes.
Conclusion
When preparing creatives, there is a simple rule: the more the affiliate describes the benefits for the lead, the higher the conversion rate. Therefore, the manager should ask for statistics on winnings, jackpot amounts in popular games, and other details.
After creating the landing page, it’s essential to check its loading speed. Animations, complex elements, and vibrant color schemes can slow down the load time. If the user doesn’t see the landing page content within 2 seconds of opening it, the affiliate will lose that lead.
It’s also necessary to choose the right type of app. Webview apps often face moderation issues and bans in app stores. For many Tier-1 countries, this results in significant wasted spending — the traffic goes nowhere.
