The gambling niche shows a stable and high level of growth, making it one of the most promising verticals in affiliate marketing. This vertical will only continue to thrive in the future, and it’s time to start reaping its rewards. In this article, we have gathered tips for promoting gambling offers. Our team has prepared an article to discuss hacks, advice on choosing GEOs, creatives, and traffic sources.
Choose not only trendy but proven GEOs
Usually, many people try to find new and fresh countries that have significant potential and can yield high conversions. This approach is best combined with proven GEOs that have already generated leads and show consistency. In 2023, there were several regions that performed well and continue to gain momentum in 2024:
Germany. It worked well for directing traffic to gambling in 2023 and was one of the best regions for this vertical. Furthermore, even more online casino licenses were approved by the end of 2023, so the prospects are significant. Additionally, Germans seem to like gambling. However, keep in mind that German law takes responsible gambling seriously, and affiliate marketers promoting online gambling in Germany must comply with these regulations:
- Interstate Treaty on Gambling (Glücksspielstaatsvertrag, GlüStV): This treaty regulates online casino games and imposes specific operator requirements. You can only promote licensed operators under the GlüStV as an affiliate marketer.
- Advertising Regulations: German advertising law strictly regulates the promotion of online gambling. Remember about time, content, and targeting restrictions.
Latin America. Everyone is aware of the prospects for the gambling vertical in Latin America. There are several reasons to pay attention to this region – upcoming legislation, significant market growth, and an engaged audience. Regarding the prospects for 2024 in Latin America: it’s worth noting Peru and Chile. Gambling was legislatively approved there in 2022. Another promising country is Brazil. Remember that the legal landscape for gambling and affiliate marketing varies significantly across Latin America. Here’s an overview of some key considerations:
- Regulation: Many Latin American countries are currently regulating or considering regulations for online gambling. This creates a dynamic legal environment, so staying updated is crucial.
- Focus on responsible gambling: Regulations often emphasize responsible gambling practices. This includes age verification, deposit limits, self-exclusion programs, and advertising restrictions.
Asia-Pacific. This region is indeed worth attracting traffic to. It has been on the rise for many years, and the statistics by Graphical Research show no signs of slowing down. As for specific regions, consider countries in Oceania and Southeast Asia. Regulations for online gambling and affiliate marketing vary considerably across the Asia-Pacific region. Here’s an overview of some key considerations:
- Strict Regulations: Many countries in Asia-Pacific have strict regulations or outright bans on online gambling. This makes thorough research crucial before targeting any specific country.
- Focus on Responsible Gambling: Similar to Latin America, regulations often emphasize responsible gambling practices, including age verification, deposit limits, self-exclusion programs, and advertising restrictions.
Make catchy creatives
This year, the methods for promoting gambling offers have remained the same. Ensure that your creatives pique the interest of as many people as possible. You should employ this when creating creatives:
- Direct Call to Action: Make sure your call to action is direct. Create a sense that it’s not an advertisement but a personal message. Convince the customer that they have a chance to win. To achieve this effect, you can use phrases like “you’ve won” or “claim your bonus.”
- Tell Winning Stories: Share stories of winnings. Ensure that the story is about an ordinary person and sounds credible. This will evoke the idea of real winnings in the mind of your potential customer.
- Use gamification: You can showcase free spins, slots, and any other elements to engage your audience. This works well not only in creatives but also on landing pages — incorporate it into your funnel.
- Appeal to the desire to get rich: Most people play games and online casinos not just for entertainment but to earn more money. Take advantage of this desire and incorporate it into your creatives.
Note: Use at least 5-10 creatives per campaign to gather enough data for further optimization.
Unconventional traffic sources
Facebook, Google, and SEO are widely used in promoting iGaming offers. But competition here is high. That’s why it’s quite reasonable to try another traffic sources. For example, we recommend exploring traffic from ad networks, specifically push and direct click formats. They’re still relevant for the gambling niche because of:
- Engaged Audience: This is especially relevant for direct click (domain traffic) as the ads are targeted only at warmed up and interested users, redirecting them to the offer page.
- Loyal Content Policies: There’s no need to come up with tricks and struggle to create suitable images to avoid being banned; everything is allowed for both formats, with no restrictions.
- Affordable Cost: To be precise, CPC starts at 0.003 for push ads, which is quite a cost-effective offer. Direct click format is a bit more expensive, but it has a higher conversion rate, which is rapidly increasing.
