Best Time to Publish a YouTube Video
Let’s take a look at how to determine the best time to post on YouTube. We’ll examine research and suggest an algorithm for finding the right period specifically for your channel.
YouTube views depend on a variety of factors, such as the niche you’re making videos for, the specific topic of the video, the thumbnail, properly filled out tags… and the time of uploading a video itself.
- What is the best time to post on YouTube?
- Factors that influence the timing of publication
- How to determine the best time to upload on Youtube channel
- Examples of videos uploaded at the right time
- Personal experience of uploading videos at the right time
- Increasing the reach of your video: ways to boost your video
What is the best time to post on YouTube?
To start with, let’s understand how time affects reach. YouTube’s algorithms are built on a recommendation system that offers viewers what they are likely to be interested in. So every time you release a video, the algorithms search for people who are similar to your subscribers and suggest them videos in recommendations or search results.
Your subscribers are people with certain lifestyles: students who may not sleep until midnight, or office workers who watch YouTube on their way to work, during lunchtime, and late at night. Accordingly, they will watch videos during specific times of the day.
YouTube gives a lot of reach if it finds the video interesting. And the interest of viewers is determined in part by views and reactions. So if a video gets more views, likes, and comments than usual in the first 10-15 minutes after publication, the algorithms start actively promoting it – and the reach grows.
If you publish a video before the peak of activity, it will get a lot of views, and then an additional reach as well.
So the best time to post on YouTube is 1-2 hours before the peak of audience activity. Such a time interval is needed for the video hosting to index the video and understand which audience to offer it to.
Numerous studies suggest different suitable time intervals. According to Frederator Networks, it is best to publish videos:
- from Monday to Wednesday from 2:00 pm to 4:00 pm;
- on Thursday and Friday from 12:00 pm to 3:00 pm;
- on Saturday and Sunday – from 9:00 am to 11:00 am.
Boosted claims that on average, videos can be published at 5:00 pm any day. At the same time, the peak also falls on Sunday at 11:00 am. Edgy advises uploading videos on weekdays from 2:00 pm to 4:00 pm and on weekends from 10:00 am to 11:00 am. And the calculations by HowSociable suggest that, in general, Thursday or Friday is the best day to publish content on social media.
Most studies agree: on weekdays, it is better to publish videos after lunch, and on weekends – in the morning. These are average data for everyone.
Factors that influence the timing of publication
There are only three factors that determine the most effective time to publish a video on YouTube:
- Overall viewer activity. It is important for those who have just started publishing videos and have not yet gained their first thousand subscribers. In this case, you can rely on average data – upload videos before the overall peak of activity.
- Your subscribers’ activity. This is important if you already have a loyal audience, and you can analyze their behavior. Then rely on their behavior: get maximum reach from subscribers – YouTube algorithms will promote videos further.
- Bidding. How much is paid for 1000 views on YouTube also depends on the time. And if your goal is monetization, it’s better to publish videos when advertisers give the highest bids. Usually, this time interval coincides with the average peak of activity.
How to determine the best time to upload on Youtube channel
Studies show that if the peak falls on Wednesday evening, it doesn’t mean that it will be the same for your channel: your audience may be watching videos early in the morning while commuting to work by taxi or bus. Therefore, it’s better to find a suitable time to upload videos specifically for your channel. It only takes two steps.
Find the peak of activity
You can view the audience characteristics on YouTube’s Creator Studio. Log in and go to the “Analytics” → “Audience” tab. The path is exactly the same in the mobile app studio.
Scroll down the tab to the activity information section: it’s the “When your viewers watch videos on YouTube” section. The hours of the highest activity are highlighted in the brightest color.
The report includes data not only about subscribers but also about those who watch your videos without subscribing. However, it reflects not the views of your videos specifically but the time when viewers use YouTube.
In general, it’s possible and necessary to rely on this data – if you release a new video when viewers are on the video hosting, the chance of getting additional views is much higher. In our example, videos are watched mostly on weekdays from 5 PM to 8 PM and slightly at 12 PM on Sunday. Therefore, you should publish videos so that they are already out by this time.
Find the best time to post on YouTube
Here everything is simple: subtract 1-2 hours from the peak of activity – and you get the best time to upload on YouTube. In our case, it’s 4 PM every day and 11 AM on Sunday.
You can also rely on additional indicators, such as income received from residents of different countries. It may be the case that users from the US watch you early in the morning and are marked on the chart in a light color but bring more money than the main audience.
To find out, pay attention to the “Top Countries” report – it’s located on the same tab. It shows the countries where most of your viewers are from.
Inside, you can see which countries’ residents have brought you the most revenue from monetization, donations within YouTube, and so on. To do this, select an additional indicator in the report.
Scroll down a bit – and the system will show you how much money you received from viewers broken down by location. In our case, it’s logical: most of the viewers are from America, and it brings in more revenue, so marketing should be focused on Americans.
Examples of videos uploaded at the right time
In essence, every video that’s trending is uploaded at the right time. Trending videos are those that YouTube algorithms consider the most interesting. Sometimes there are videos on topics that are not clear to most viewers.
Personal experience of uploading videos at the right time
There are videos whose reach is influenced by both the time and the chosen topic. My personal experience is that on my channel, I talked about a mobile online game and filmed videos with gameplay. When we decided to publish a video message to the developers, we uploaded it before the peak of activity. As a result, it received twice as many views as other videos on average.
Increasing the reach of your video: ways to boost your video
Time is not the only factor that affects reach, so you can additionally promote your video to get more and more views. To get more views with each new release, you need to promote it:
Fill in the tags correctly. This is important for SEO: thanks to tags, the algorithms understand what the video is about and recommend it to the relevant audience.
Choose interesting topics. The topic is the most important factor that affects the reach. The more interesting your video is to a wide audience, the more views it will collect.
Monitor the quality of your content. Few people will watch a video where nothing is clear, and the sound periodically disappears. Especially now, when there is an abundance of content. Therefore, keep the bar high and constantly control the quality of your videos.
Track audience reactions to your videos in the “YouTube Creator Studio” to understand which videos they like and continue in the same spirit. And if you need views only to join the video hosting partner program or for affiliate marketing, you can opt for an easier solution – buying monetized channels. You buy a ready-made channel and work with it, instead of spending time developing it from scratch.
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