In just a couple of days, one solo webmaster, Anastasia, found a working approach and tested the most relevant offer category for Latin America with a 33% ROI.
The most important thing is that the combination is quite stable and highly relevant. In this material, you will learn how to replicate the results, what to consider when selecting offers and GEOs, the principles to launch campaigns and which promotional materials yielded the best results.
Brief summary of the case:
- Spent: $1050;
- Earned: $1404;
- Profit: $354;
- Campaign period: December 7-10;
- ROI: 33%;
- Target audience: Men aged 45-60+.
The main goal was not to maximize profit but to explore opportunities for future combinations in a larger scale. The case study suggests the approach may be viable with smaller budgets. However, longer-term testing is needed to determine long-term effectiveness and scalability.
Regarding the Choice of Offers and Geos
A manager from AffStar affiliate program recommended testing one of their offers called Gladiator. These are natural capsules for enhancing men’s health, which is always a good choice for Latin America.
But the manager had other reasons to recommend this offer:
- Hot season. During winter in Latin America, it gets hot and locals switch to wearing open clothing and spend more time in social settings. In practice, this increases the demand for all types of adult offers.
- Convenient format. Gladiator is available in capsule form, making them easy to use and carry. Additionally, it provides a quick way to enhance potency without the need for public disclosure or doctor visits.
- Comprehensive action. The audience values the offer for its ability to address multiple men’s health issues simultaneously.
- Time-tested. This offer has consistently converted well in Latin America since its launch and we are confident in its results.
Anastasia chose Ecuador as the geo for promotion. The country has shown positive results throughout the year and the auction allows for lead generation at a comfortable price.
Below, we have compiled some details to consider when promoting in Ecuador:
- Languages. Use Spanish, other languages in the country are not widely known;
- Financial capability. Low, mention discounts and the ability to solve problems without additional expenses on promotional materials;
- Sources. Facebook and local Google sites for 18+. The webmaster chose Facebook for this purpose;
- Audience. Similar offers are targeted at mature men over 45 who want to improve their sexual health and stay in shape for as long as possible;
- Values. Family and a satisfied partner, an active sex life, a desire to maintain good health for as long as possible;
- Special feature. The country has a low level of education and many people trust traditional medicine. It’s worth using this and mentioning the natural composition.
Accounts and Tools
Anastasia used regular automatically registered Facebook accounts, manually warmed up. Proxies – mobile, WhitePage – unique, created specifically for the offer.
Additionally, launching with Facebook required traffic distribution. Keitaro handled this perfectly – it’s an affiliate marketing tracker with excellent protection against unwanted traffic and detailed statistics for each click.
Promotion Strategy
It was decided to run campaigns on Facebook, which has decent volumes in Ecuador. Familiar launch processes and excellent optimization algorithms are in place.
For the setup we used the following targeting options:
- Gender: Men;
- GEO: Ecuador;
- Age: 45-60+;
- Placement: Advanced.
We tested the combination following a 1-3-1 strategy, meaning each campaign had 3 ad sets with one advertisement each. Different approaches were used for creatives within each ad set to increase the chances of success.
The initial budget for the ad group was approximately $40 per day. Based on the results of the first day Anastasia disabled the least effective ad set and scaled the other two. The scaling results can be seen below:
Approaches for Making Effective Creatives
Anastasia used the static banner format for creatives. It is relatively straightforward to develop and allows for various testing approaches, leading to successful launches.
For each ad set three different creatives were tested using the following approach:
- Jar-focused. Emphasizing the visualization of the offer and its features (like jars with pills);
- Including a woman. A more subtle version without a direct mention of the offer, but with a hint at the theme;
- Combined. A merged version with offer visualization, a discount and an attractive young woman.
Each of the approaches could yield results and the effectiveness depended on the specific account and niche.
Results of the campaign:
- Campaign dates: December 7-10, 2023;
- Expenses: $1050;
- Revenue: $1404;
- Profit: $354;
- ROI: 33%;
- Approval rate: 36%.
Conclusion
As a result, Anastasia earned over $350 and found a stable strategy for running adult campaigns this winter. That’s a positive result, and we encourage you to consider adapting this strategy for your own campaigns! But remember that it’s important to be transparent about the product and avoid misleading claims. Responsible advertising practices should be followed to ensure user safety.
