Bolivia is a Latin American country with a large audience base. This region faces many healthcare-related issues. According to the World Health Organization (WHO), some of the major health challenges in Bolivia include high rates of maternal and child mortality and inadequate access to healthcare services in rural areas. That makes nutra offers highly sought-after in Bolivia.
In this article, our team has gathered information about driving traffic to nutra offers in Bolivia. You will learn general information about the country, target audience specifics, and how to run campaigns in this geo.
Bolivia: General Information
- Area: 1,098,581 square kilometers;
- Capital: La Paz, Sucre;
- Major cities: La Paz, Santa Cruz de la Sierra, El Alto, Cochabamba;
- Borders: Brazil, Paraguay, Argentina, Chile, Peru;
- Language: Spanish;
- Currency: Boliviano;
- Religion: Catholicism.
The country is located on the South American continent. Most of the population resides in the Andes mountain region, in the country’s north and center. The northern part of the country is almost uninhabited and should be excluded from the target audience.
The standard of living for the majority of the population is low. All spheres, from education to healthcare, are in a dismal state. Some Bolivians seek alternative medicine due to the lack of medical supplies and their high cost. For this reason, there is almost no competition in the geo.
Internet access is available to approximately 60% of the population. Nevertheless, the audience is receptive to affiliate offers and willing to spend money.
Features of the Target Audience and Nutra in Bolivia
In Bolivia, there are about 12 million people. The population is roughly evenly divided between men and women, with the main occupations being farming, logging, and metal mining. The average income is $7,320 per year. Approximately 60% of the population are indigenous people, and many of them lack access to the Internet. Family and care for older family members are important to many Bolivians. So, nutra offers targeting the elderly are perfect for this region.
The currency and economy of the country are stable. However, a large portion of the population lives in poverty. Despite this, Bolivians are not stingy with money. They are willing to spend any amount to help themselves and their loved ones. In Bolivian culture, there may be a greater emphasis on patience and taking things slowly, so it’s important to motivate them with discounts and special promotions. Also, it is better to mention that the product will be delivered directly to their door, COD (cash on delivery) offers boost conversions better than offers without delivery.
It’s worth noting that internet access in the country is relatively new. Users have not fully adapted to it, so some old approaches may still work in the region. Currently, internet usage in Bolivia is only 60%.
Home Wi-Fi is rare in Bolivia, people mostly use mobile internet or visit internet cafes. Over half of Bolivian internet traffic comes from mobile devices, so adapt your ads for smartphones to improve CTR.
How to Drive Traffic to Bolivia?
Strategy
We have compiled a set of recommendations for driving traffic to Bolivia below:
- Traffic Sources. The most popular websites in Bolivia are Google and Facebook, and you can also run campaigns on teaser networks;
- Targeting. Exclude the northern part of the country and rural areas from your targeting – the audience there often lacks internet access;
- Creatives. Avoid using high-resolution creatives as the internet speed in the country is relatively slow, and the audience won’t wait for banner loading. User-generated content and a news-oriented approach work well. Also, the bright colors help attract the audience;
- Offers. Popular categories include products for adults, products for elderly people, and weight loss;
- Landings. Avoid overloading landing pages with high-resolution images. Specify the natural composition of the offer, and for the pre-landing page, use elderly doctors as authoritative figures – they will inspire maximum trust.
Prohibitions and Negative Perceptions
There are certain things to avoid:
- Slow Internet. Bolivia has extremely slow internet connections, so it’s best to avoid high-resolution images, video creatives, and overloaded landing pages;
- The USA. Due to the persecution of indigenous people, anything related to the USA is strongly disliked in the country. Avoid using celebrities from the USA in pre-landing pages;
- Science. Because of the underdeveloped healthcare system, science is not trusted in the country, and there is a preference for “natural” approaches.
When promoting, rely on the emotions and trust of the residents. Ensure that the sales funnel conveys all the pain of the problem, and conversions will be at the highest level!
Nutra Offers For Bolivia
You can find nutra offers for Bolivia in many affiliate programs. Our team has collected some examples for you:
- Affiliate program: Traffic Light
- Offer: Enerflex (joint gel)
- Payment model: CPL
- Cost: $12 per lead
- Affiliate program: CPA.House
- Offer: Motion Energy (joint gel)
- Payment model: CPL
- Cost: $7 per lead
- Affiliate program: CPAgetti
- Offer: Erasmin (pills for prostatitis)
- Payment model: CPL
- Cost: $5 per lead
If you are interested in other profitable geos, then we have something for you. Our team has prepared an article about South Korea. This country is really worth driving traffic to gambling.
Conclusion
Bolivia is a country with a poor but willing-to-spend population. The country will please you with high promotion rates, a population not accustomed to the internet, a loyal audience, and a lack of competition. To ensure effective conversions, emphasize the audience’s problems and demonstrate how the offer can change their lives. Be sure to highlight the ease of product application, home delivery, and limited offer availability. We hope this article will help you develop a profitable work in Bolivia. Good luck!
