Hi guys! There is a fantastic case brought to us by one of our readers and we want to share it with you today. It is going to be more like a review of the advertising campaign results including the GEO-targeting and the campaign setup. Here is how he launched the advertising campaign.
Advertising Campaign Setup
- Offer: Social Network Survey
- Network: Zeydoo
- Traffic source: Push.House
- Advertising format: OnClick
- GEO: India and Indonesia
- ROI: Indonesia — 72.28%; India — 31.32% and 32.41%
Social Network Survey by Zeydoo is an in-house offer. Users have to answer some questions on the offer landing page, and immediately after that you get a conversion. You will have two landing pages to choose from. The main feature of this offer is that it works with a hybrid model. You get paid for CPA until you reach a certain cap, and then you switch to the RevShare model.
Both India and Indonesia have good conversion rates, so there is no surprise that these countries are perfect for targeting. As for the cost per click, at the time of launching the campaigns, the recommended bid for India and Indonesia was from $0.0002 to $0.00025, so choosing the minimum was a good decision.
There were 2 advertising campaigns for India and 1 was for Indonesia, all with the same settings. Here’s how it looks like:
The screenshot clearly shows that he included only mobile devices, mostly the latest Android OS versions, and excluded older ones (Android 4-8). Since the offer only accepts Chrome traffic, he did not add any other browsers.
Push.House recently added cap settings, so he decided to limit the click frequency to once every 24 hours. Thanks to this, he saved the budget making sure that users did not get tired of pop-up ads.
Normally the traffic from India and Indonesia brings conversions both day and night, so there was no need to change anything. For this campaign, he used automatic rules to control ROI and set them up like this:
If the ROI from a certain source falls below 10% within 24 hours, the source is automatically blacklisted.
Flow and Campaign Results
As it has already been mentioned there were two landing pages — the map:
And the second one was in cartoon style:
In this case, the split test showed that the first option works more effectively, so our reader decided to use it. The statistics showed the following results — below are screenshots from Push.House and the tracker.
Note: ROI and clicks are different because the tracker calculates traffic losses – they can be around 15% — 20%. The last screenshot shows the final ROI:
Indonesia — ≈ 72%
India 1 — ≈ 31%
India 2 — ≈ 32%
Conclusion
As you can see it is an example of a good advertising strategy that shows promising results. It can also work with other types of traffic, including Push, Popunder and Facebook ads. If you want to learn more about successful advertising campaigns, we recommend checking out a gambling bot on Telegram offer.
