Boomerang’s Christmas Tournament: A Launchpad for Bigger 2024 Traffic Championships

Boomerangs Christmas Tournament in 2024 2024
Top digital marketers across Europe clinched big wins in the first Boomerang's traffic tournament, with over €25,000 in cash prizes.

Previously hosted by Boomerang Partners and RevenueLab, the Christmas Tournament marks the start of a series of larger-scale affiliate events planned for 2024. The tournament’s success signals a growing interest in Boomerang’s innovative affiliate opportunities.

“Our affiliates’ enthusiastic participation demonstrates their love for competitive events and rewards. This response has inspired us to increase both the prize pool and the number of participants in our 2024 tournaments. We value our partners deeply, offering them not just special deals but also a strong loyalty program,” says Vitalii Prokofev, CEO of Boomerang Partners.

The XMAS digital competition boasted over €25,000 in prizes, including a €14,000 first-place prize, for driving traffic and deposits across Boomerang’s European sports betting and casino offerings, catalyzing interest from over 35 competing advertisers. The event concluded on January 4th after a month-long campaign, with participants successfully surpassing targets by generating traffic for Boomerang’s offerings.

Boomerang is set to amplify its presence in the affiliate channel in 2024 with even bolder competition initiatives. Stay tuned for a year filled with opportunities and partnerships.

Affiliate Marketing Industry

The affiliate marketing industry is an online business model in which an affiliate receives a commission for promoting the products or services of another company. An affiliate partners with a company to promote its products or services through affiliate links, banners, reviews, sponsored content, among others. The affiliate receives a commission every time a customer performs a desired action, such as making a purchase, subscribing to a service, completing a form. Commissions can be paid per sale, per click, per lead (potential customer) or according to other criteria agreed between the affiliate and the company.

There are possible rewards of affiliate marketing:

  • Passive income potential: once a traffic source is established and quality content is created, affiliate marketing can generate passive income in the long run.
  • Flexibility: members have the freedom to work from anywhere with an internet connection and set their own work schedules.
  • Income diversification: affiliates can promote products or services of different companies, which allows them to diversify their income sources.

However, speaking about potential risks of affiliate marketing we have to mention the following ones:

  • Dependence on third parties: affiliates are subject to the policies and decisions of the companies with which they associate, which may affect their stability and income.
  • Competition: market saturation and high competition can make it difficult to generate traffic and conversions.
  • Fraud and dishonest practices: some companies may engage in fraudulent practices, such as not paying commissions or stealing affiliate traffic.

About Boomerang Partners

Boomerang Partners, a licensed global entity, operates online sports betting and casino gaming platforms in Europe and Latin America. Annually, the company’s flagship Boomerang Sportsbook covers 120,000+ global sporting events, including all major professional leagues in its operational regions. The portfolio includes a variety of online casino brands. All Boomerang’s products offer personalized bonuses, AI-driven betting advice, quick fund withdrawals, and 24/7 multilingual support. Committed to fostering sports development in its regions, the brand is initiating a Europe and Latin American expansion, led by the launch of Boomerang Apuestas Deportivas in Chile and Brazil, enhancing the betting sector in Chile. Visit

About RevenueLab

RevenueLab is a leading affiliate network specializing in the iGaming industry. With a focus on collaboration and revenue generation, RevenueLab connects advertisers and affiliates in the iGaming sector to launch successful affiliate marketing campaigns worldwide. The company has been serving the market for 12 years, making it an ideal choice for those seeking a reliable affiliate network. Supported by a team of more than 100 employees spread all over the world, RevenueLab provides global reach for both iGaming affiliates and advertisers. Their commitment to excellence is evident, as they were honored with the SiGMA Europe Award for the best affiliate network in 2022. Learn more at   

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