Fresh Research: The Impact of Internal Website Features on Google Rankings After the Latest Updates

Internal Website Features Their Impact on Google Rankings 2024

An intriguing study has emerged from the renowned optimizer Cyrus Shepard, founder of Zyppy SEO. He took a hundred websites, divided them into winners and losers due to Google’s recent updates, and attempted to discern what unites them.

For instance, most ‘losing’ sites featured:

  • Footer ads;
  • Video ads;
  • Stock images;
  • Giant mega-menus (over 30 items);
  • Excessive ad volume;
  • Push notifications;
  • Unclear logo;
  • Significant number of affiliate links;
  • and numerous other UX elements and factors (see the screenshot below).
Internal Website Features Their Impact on Google Rankings 2024

Moreover, the presence of several negative elements simultaneously increases the likelihood of ranking deterioration (multiplication effect).

Some research findings are quite unexpected. For instance, having a “Privacy Policy” was found to be a weak negative factor. Shepard explains that spammers primarily place such pages on their websites.

There’s plenty to read and ponder over. Here’s the link to the study.

Rate article
( No ratings yet )
AffDays - everything about affiliate marketing
Verified by MonsterInsights