Onclick ads open an advertiser’s landing page when a user clicks an element on a publisher’s site. Compare the networks below by pricing model, GEO coverage, minimum deposit, and targeting and optimization tools to choose a traffic source for your campaigns.
| # | Network | Since | Pricing models | GEOs | Best for verticals | Minimum deposit | Special features | More |
|---|---|---|---|---|---|---|---|---|
| 1 |
EpicAds
|
2023 |
CPC |
Worldwide |
Betting Gambling Dating Nutra |
$50 |
Built-in spy-tool |
|
| 2 |
RollerAds
|
2019 |
CPM |
150+ |
Nutra Ecommerce Software Utilities Finance VPN |
$50 |
SmartCPM CPA Goal |
|
| 3 |
PropellerAds
|
2011 |
CPM |
195 |
Finance Ecommerce Mobile Apps Utilities Software Social niches |
$100 |
SmartCPM CPA Goal |
What Is Onclick Traffic?
Onclick traffic consists of visits generated when a user clicks an element on a publisher’s site, triggering a prelander or offer page to open in a separate browser tab or window. Networks often use Onclick, Clickunder, and Popunder interchangeably: Onclick emphasizes the click that triggers the ad, while Popunder describes the advertising page opening behind the active tab or window.
The user may have clicked a video player or another site element without intending to open an ad. The triggering click therefore does not necessarily indicate interest in the advertised offer.
Which Onclick Ad Network Should You Choose?
For a $50 starting deposit, consider RollerAds. The network lists a $50 minimum deposit and offers SmartCPM for Onclick. You set a maximum bid, and the system adjusts auction bids within that limit.
For CPC-based Onclick buying, consider EpicAds. Its Onclick campaign guide specifies payment per click and targeting by GEO, device, operating system, and browser. Consider it if you prefer to manage bids on a per-click basis.
For optimization toward a target conversion cost, shortlist both PropellerAds and RollerAds. PropellerAds CPA Goal supports Onclick and uses S2S postback conversions to optimize traffic buying; Onclick billing remains impression-based. RollerAds also supports CPA Goal for Onclick, requiring an S2S postback and a test conversion. Since both provide this strategy, compare traffic availability and rates for your target GEO and devices before choosing.
What to Check Before Buying Onclick Traffic
Available traffic for your campaign settings. Check volume and bid estimates for your target GEO and, where filters are available, device, operating system, and browser. A network’s total reach gives little indication of how much traffic your campaign can buy. Apply your intended filters before comparing networks. RollerAds, for example, provides a Rates section with volume and pricing data by format and GEO. Treat these figures as planning estimates; actual delivery depends on your bid and auction conditions.
Ad delivery and frequency controls. Confirm whether the advertising page opens in front of or behind the active tab or window on your target devices. Check how many times a user can receive your ad within a given period and whether you can adjust both the limit and the time window. These settings affect unique reach and the number of repeat exposures to your offer.
Source reporting and bid controls. Find out what the network’s source IDs represent. A site, zone, or feed may identify a different level of inventory, affecting how precisely you can optimize. Check which IDs appear in reports, which you can blacklist or whitelist, and whether you can set separate bids for those sources. Campaign averages can hide profitable placements alongside sources that spend without converting.
Offer requirements and conversion tracking. Confirm that the network allows your vertical in the selected GEO. Check whether direct linking is permitted and what restrictions apply to prelander and landing-page content, redirects, and the offer itself.
Check that the network passes click and source IDs to your tracker and supports conversion reporting through an S2S postback. Test the conversion flow before spending. For automated optimization, establish which conversion event the algorithm will receive and whether the strategy has minimum bid, budget, or conversion requirements.
Onclick Traffic Costs and Test Budgets
Onclick traffic costs depend on the GEO, device, available inventory, and competition for the selected audience. With CPM buying, you pay per thousand impressions; with CPC, you pay per click as defined by the network. Compare actual landing-page visits and conversions alongside platform charges, since a lower bid may still produce a higher acquisition cost.
The minimum deposit is the amount required to fund your account. Your test budget depends on traffic costs and the data needed to evaluate the offer. Spreading a small budget across several GEOs, devices, and landing pages leaves fewer visits for assessing each combination.
For a hypothetical offer paying $10 per approved conversion, if one in every 1,000 paid visits produces an approved conversion, revenue would be $10 per 1,000 visits. The break-even traffic cost would therefore be $0.01 per paid visit, before tracking fees and other expenses. This example illustrates the calculation; it does not establish a traffic-price benchmark or predict campaign results.
Set a spending limit before launch. If no conversions arrive, review how many paid visits the campaign has received and how much it has spent relative to your maximum acceptable CPA. Allow for conversion and reporting delays before drawing conclusions. If payment depends on approval, use approved results when calculating revenue and profitability.
FAQ
Standard Onclick campaigns use a destination URL, so you generally do not need to upload a banner, headline, or notification image. You prepare the advertising text and visuals on the landing page itself. PropellerAds’ Onclick setup guide describes this URL-based setup.
A prelander is worth testing when the visitor needs an explanation of the product, price, or offer conditions before taking action. It also adds a step where users may leave. Compare it with direct linking where both approaches are permitted, using cost per approved conversion to evaluate results.
Yes, provided both the advertising network and the affiliate program allow it. Check that the offer accepts Onclick or Popunder traffic and that its landing page meets the network’s requirements. Test that clicks and conversions are attributed correctly through the full redirect chain.
Yes. EpicAds, for example, provides mobile and operating-system targeting in its Onclick campaign settings. Traffic availability and opening behavior can vary by OS and browser, so test the landing page on your target devices.
No. Standard Onclick ads open an advertising page following a click on a publisher’s site, without requiring the visitor to subscribe to push notifications. Classic Push ads are delivered to users who have subscribed to notifications.
No. CPA Goal describes an optimization strategy, and the underlying billing model depends on the network. With PropellerAds Onclick CPA Goal, you pay for impressions while the algorithm uses conversion data to optimize toward your target CPA. That target is not a guaranteed acquisition cost.
Ratmir started his copywriting career back in 2016. He is now editor-in-chief with an MA with Honors in Linguistics.
His primary expertise is in affiliate marketing, EdTech, education, IT, and sports.
Ratmir specializes in content marketing, content management, proofreading, and translation.