Casino affiliate programs pay affiliates for referring players to online casino brands. Compare the programs below by GEO coverage, offer scope, payment models, and registration requirements.
| # | Partner | Type | Since | Offer scope | GEOs | Payment models | Registration | More |
|---|---|---|---|---|---|---|---|---|
| 1 |
Gamdom Affiliates
|
Direct advertiser |
2016 |
1 |
Any |
RevShare WagerShare |
No approval required |
|
| 2 |
Pin-Up Partners
|
Direct advertiser |
2016 |
20+ |
CIS Asia LatAm Bangladesh |
CPA RevShare Hybrid |
Approval required |
|
| 3 |
Graffiti Partners
|
Direct advertiser |
2025 |
1 |
AU, NZ, CA, AT, DE |
CPA RevShare Hybrid Custom deals |
Approval required |
|
| 4 |
CasinoTheWorld Affiliates
|
Direct advertiser |
2025 |
2 |
India |
CPA RevShare (50%) Hybrid |
Approval required |
|
| 5 |
1win Partners
|
Direct advertiser |
2017 |
3 |
37+ |
RevShare (from 50%) CPA (up to $250) Hybrid |
No approval required |
|
| 6 |
Makeberry Affiliates
|
Direct advertiser + network |
2020 |
600+ indirect offers 3 direct offers |
CA, AU, NZ, DE, AT, CH, IT, PT, IE, DK, NO, SE, FI, HU |
CPA RevShare Hybrid |
Approval required |
|
| 7 |
VOdds
|
Direct advertiser |
2019 |
2 |
Any |
CPA RevShare Hybrid |
Approval required |
|
| 8 |
Rajabets Affiliates
|
Direct advertiser |
2021 |
34 |
India |
CPA RevShare Hybrid |
Approval required |
|
| 9 |
1st Partners
|
Direct advertiser |
n/a |
6+ |
CA, GE, AT, CH, PL, NO, BE, AU |
CPA RevShare Hybrid |
No approval required |
|
| 10 |
YesPlay Affiliates
|
Direct advertiser |
2015 |
1 |
South Africa |
CPA RevShare Hybrid |
Approval required |
|
| 11 |
4rabet Partner
|
Direct advertiser |
2018 |
1 |
IN BG BR |
CPA RevShare Hybrid |
No approval required |
|
| 12 |
Revsharks
|
Direct advertiser |
2024 |
1 |
SE, AT, CA, AU, NZ, NO, FI, GR, PL, DE, CZ, IT, DK, CH |
CPA RevShare Hybrid Flat Fee Guarantee |
Approval required |
|
| 13 |
1xbet Partners
|
Direct advertiser |
2012 |
2 |
200+ |
CPA RevShare (up to 40%) Hybrid |
No approval required |
|
| 14 |
VAVADA
|
Direct advertiser |
2018 |
1 |
CIS |
CPA RevShare |
Approval required |
|
| 15 |
GamblingCraft
|
Direct advertiser |
2012 |
1 |
CIS |
CPA (up to $450) RevShare (50%) Hybrid |
Approval required |
Casino Affiliate Program vs Affiliate Network
A casino affiliate program is the direct partnership arm of an operator or brand group. You send traffic to their brands, their tracking system records the player lifecycle, and they pay you based on the agreed deal.
A casino affiliate network sits in the middle. It either resells operator deals, runs its own tracking layer and routes traffic to different advertisers, or acts as an aggregator where you manage multiple casino offers from one interface.
For your convenience, key differences with explanations are presented in this table:
| Dimension | Casino affiliate program | Casino affiliate network | What this means for you |
|---|---|---|---|
| Tracking ownership | Operator-side tracking is the source of truth (player DB + event validation sit there). | Often two layers: network tracking + advertiser tracking; disputes may require escalation. | Missing FTDs / “lost” conversions are usually faster to resolve with a program; with networks, expect longer back-and-forth. |
| Deal flexibility | Easier to get custom terms if you have volume or strong GEO: hybrids, brand-specific RevShare, CPA tuned to funnel, custom promos. | Negotiation exists, but many deals are standardized unless you drive meaningful spend. | If you’re scaling, direct programs usually give more leverage; networks are better for quick testing across brands. |
| Compliance & traffic rules | Typically stricter and more consistent: brand bidding, trademark rules, messaging, GEO restrictions—especially in regulated markets. | Can look looser on paper, but there’s risk of retroactive enforcement/clawbacks if the advertiser flags traffic later. | “Allowed traffic” matters more than the headline payout—networks can be fine, but you must get rules in writing. |
| Operational speed | Usually a dedicated affiliate manager who can push internal fixes (tracking links, promo mapping, missing events). | Support quality varies; even good networks may add a “we’ll check with the advertiser” step. | For paid traffic or fast iteration, the extra layer can slow you down when something breaks. |
| Payment risk | You’re exposed to the operator’s payment discipline, audits, and policies; can be solid or slow depending on the brand. | You’re exposed to the network’s cashflow. If they pay you net-15 but get paid net-60, they must float. | Networks can be great if they’re reliable, but payment risk shifts from “brand reliability” to “network solvency + discipline.” |
Affiliate programs and networks are no longer the only sources of useful product data. Some casino game providers now work directly with affiliates, sharing game-level analytics, early access to new releases, GEO insights, and funnel feedback — we described it in our separate article, by the way.
How We Rank Casino Affiliate Programs
This list isn’t random. Here’s what we checked and what gets a program pushed up or down.
Data Inputs
Each entry was checked against three things: published program terms (deal types, caps, payment cadence, basic policies), verifiable operational details (tracking stack, reporting features, whether the program supports postbacks/subIDs, how payouts are handled), and real-world affiliate signals (recurring complaints/praise about payment discipline, validation behavior on CPA, and how the manager behaves when something breaks). If a program has no clear public terms, no clear contact flow, or the same vague copy everywhere, it doesn’t get ranked high — no matter how “big” the brand looks.
Ranking Criteria
We ranked programs by what actually affects earnings and time-to-scale:
- Commercials: whether the program offers CPA/RevShare/Hybrid, how the tiers are structured, and whether the rates are realistic for the GEO.
- Transparency: clear definitions of FTD approval (for CPA) and how revenue is calculated (for RevShare), including the big items that can shrink NGR.
- Tracking & reporting: support for subIDs, postbacks, clean event mapping (reg/deposit/FTD), and whether reporting is usable for optimization.
- Traffic rules: clarity on what traffic sources are allowed, brand bidding rules, and how strictly policies are enforced.
- Support quality: whether you can reach a manager fast, get a straight answer, and resolve disputes without weeks of “we’ll check.”
Red Flags
These are the reasons programs get downgraded or removed:
- Vague terms: “high CPA” with no ranges, no validation window, no payout schedule, no minimum payout, no real policy page.
- Unclear NCO / balance behavior: if negative carryover is mentioned vaguely or buried, we consider it a significant downside for a potential partnership.
- Hidden deductions: revenue share that looks great until you realize NGR is heavily reduced by fees/bonuses/adjustments with no clean breakdown.
- Brand-level traps: unclear brand ownership, constant redirecting between mirrors, or funnels that change GEO-to-GEO without telling you — this kills attribution and makes optimization a guessing game.
- Reputation: sometimes brands and their programs may begin delaying payments, rejecting valid conversions, or changing terms without notice, and we are constantly monitoring that. If a company gets proven to have gone rogue, we may even delete it from the list.
A position in our top-list reflects what we’ve found out during our evaluation, so check out the reviews for details.
Payout Models in Casino Affiliate Marketing

Before you pick any casino affiliate program, understand the deal types. The payout model decides how you get paid — and how you can get screwed.
RevShare
RevShare (Revenue Share) means you earn a percentage of the casino’s net revenue from the players you bring. The keyword is net: you’re not getting a cut of deposits, and you’re not getting a cut of “gross losses” unless the program explicitly uses that metric (most don’t). Your real earnings depend on how they calculate NGR and how strong the product is on retention.
What to look at:
- NGR definition: bonuses, payment fees, chargebacks/fraud adjustments, provider fees, and other deductions can shrink the base you’re paid on. If the program can’t explain deductions clearly, the headline % is meaningless.
- Attribution rules: what happens when a player registers on mobile, deposits later on desktop, or returns direct? Some programs handle this cleanly, some don’t — this is where “missing revenue” comes from.
- Retention fit: RevShare is a long game. If your traffic is mostly bonus hunters or low-LTV GEOs, you’ll wait longer to feel it (or never will).
RevShare is best when you can deliver players with repeat behavior (SEO, ASO, communities, warm funnels), and when the program’s accounting is transparent.
Negative Carryover
Negative carryover (NCO) is a RevShare accounting rule: if your players generate a negative month (big wins, heavy bonuses, fraud adjustments), your balance can go negative and carry over into the next month. That means you might send fresh players and still see “$0 payable” because you’re repaying last month’s deficit.
How to read it:
- No NCO / monthly reset: each month starts clean. This is generally affiliate-friendly.
- NCO applies: bad variance can chain you to zero payouts until you climb out.
When NCO hurts most:
- Low volume: one whale win can wipe a whole month.
- Promo-heavy periods: bonus costs can spike deductions.
- Weak transparency: if reporting is unclear, NCO becomes a black box you can’t verify.
If you’re on RevShare and NCO applies, you either need enough volume to smooth variance or you need terms that limit downside (no NCO, hybrid, or brand rules that reduce volatility).
CPA
CPA (cost per acquisition) is a fixed payout for an approved first-time depositor (FTD) — not just any deposit. In casino, approval is where the money is won or lost. Programs validate deposits for fraud risk, chargeback behavior, KYC status, traffic-source compliance, and sometimes minimum deposit/wager conditions.
What matters in practice:
- FTD definition: minimum deposit, eligible payment methods, time window from registration to deposit.
- Validation window: how long until an FTD is approved and payable (and whether they can claw it back later).
- Quality filters: some programs are strict but consistent (fine), others move the goalposts when you scale (bad sign).
- Traffic rules: CPA and “creative freedom” rarely go together. If you run paid traffic, assume you’ll be checked.
CPA is best when you need faster cashflow (especially for media buying) and you can control user intent and compliance tightly.
Hybrid
Hybrid is CPA + RevShare. You get an upfront payout for approved FTDs and ongoing revenue from retained players. This model exists for a reason: casinos want to reduce pure CPA risk, and affiliates want cashflow without waiting months for RevShare to mature.
Why hybrids often scale better:
- Cashflow protection: CPA covers acquisition costs while RevShare builds over time.
- Less dependence on one “gate”: if CPA approvals are harsh, RevShare can still keep the account profitable; if retention is weaker, CPA still pays for conversion.
- Negotiation leverage: hybrids are often easier to negotiate once you have a stable approval rate.
Hybrid can be a practical option for paid funnels because it combines upfront cash flow with longer-term revenue.
Flat Fee
Flat fee is when the advertiser pays for placement and distribution, not for FTDs or NGR. It’s less common in classic affiliate programs, but it shows up when you have owned inventory: rankings you control, a newsletter, a Telegram/Discord community, a streamer channel, or a high-intent directory slot.
Flat fee only makes sense when you can sell predictable distribution. If you’re buying traffic, flat fee usually shifts too much risk onto you.
How to Choose the Right Affiliate Program
For your convenience, we picked the most important factors when considering a program to partner with. If any of the points is missing, you may be taking an unnecessary risk.
| Check | Red flag (fail signal) | How to verify fast |
|---|---|---|
| Company identity | No legal entity / shell pages / constant domain swapping | Footer legal info + T&Cs + who owns the brands |
| Public terms exist | Vague promises, no rules, no docs | Partner site: terms, privacy, traffic rules |
| Deal definitions | “FTD” not defined; “net” not explained | Ask manager for written definitions |
| Payment schedule | “On request only” with no schedule | Terms + screenshots from dashboard payments page |
| Minimum payout | High min payout + long holds | Partner FAQ/terms |
| Payment methods | Only obscure methods / constantly “down” | Ask what methods are available for your GEO |
| Tracking stack | No subIDs, no postbacks, links often break | Test click → see subID in stats; request postback URL |
| GEO and licensing fit | The license, entity, domain, or payment setup does not cover your target GEO | Verify the operator, regulator, license number, supported domain, and local payment methods |
| Event transparency | Only totals; no event-level detail | Ask for demo screenshots or test account |
| Validation policy | Endless “under review” / unexplained rejects | Ask: approval window + top rejection reasons in writing |
| Clawback rules | Retroactive mass clawbacks | Check terms; ask for examples of clawback cases |
| NCO / negative balance | Hidden NCO or vague “net balance rules” | Terms: “negative carryover”, “balance reset” |
| Traffic and brand-bidding rules | Traffic is described as unrestricted, but undocumented violations later lead to rejected conversions or account closure | Request a written list of permitted sources, prohibited methods, and brand-bidding rules |
| Support reality | Copy-paste replies, dodges direct questions | Ask 5 hard questions (below) and time the replies |
| Reputation and payment history | A recent pattern of delayed payments, unexplained rejections, or worsening support | Check dated affiliate reports and look for recurring recent complaints rather than isolated old disputes |
Also, there are 5 questions that expose bullshit fast (ask any manager):
- “Define an approved FTD for CPA: min deposit, time window, KYC, payment methods.”
- “List NGR deductions for RevShare and confirm whether NCO applies.”
- “Do you support subIDs + postbacks for reg and FTD? Send the postback format.”
- “What is your approval window and the top 3 rejection reasons?”
- “What is the exact payout schedule, minimum payout, and available methods for my GEO?”
Serious red flags involving company identity, payment terms, or tracking may be enough to reject the program. For less critical issues, start with a small traffic test and evaluate the first validation and payout cycle.
Licensing should be checked at the operator, brand, domain, and target-GEO level. For a broader explanation of licensing, traffic restrictions, and promotion methods, see our complete iGaming marketing guide.
FAQ
CPA pays you a fixed amount per qualified depositor (FTD). RevShare pays you a percentage of the casino’s net revenue from your players over time. Hybrid combines both (often a smaller CPA + ongoing RevShare). CPA is usually easier to forecast short-term; RevShare can outperform long-term if you send higher-quality players.
FTD = First Time Depositor (a user who makes their first deposit). An FTD is typically approved only after basic fraud checks (duplicate accounts, VPN/proxy patterns, payment anomalies, chargebacks). The exact approval timing depends on the program, but you should always ask whether they count FTD instantly, after manual review, or after a holding period.
NCO means negative player balance (losses for the casino caused by wins/bonuses/chargebacks) can carry over into the next month and reduce your RevShare payouts. No NCO is usually better for affiliates because one “lucky” player month won’t wipe your earnings for the next period. Always confirm if NCO applies to RevShare and Hybrid deals.
Most programs accept SEO/content, Telegram communities, PPC/ad networks, and email—but restrictions vary by brand and GEO. Some prohibit or limit brand bidding, incentivized traffic, adult/porn placements, misleading creatives, or certain ad networks. Don’t assume “all paid traffic is fine”: get the allowed sources in writing from your manager.
Tracking is done via a referral link that assigns your traffic to your account; conversions are attributed when users register and deposit through that flow. SubIDs (or “click IDs”) let you pass extra tags (source, campaign, ad, placement) so you can see what produces registrations and deposits, and so the program can do better investigations if something gets flagged.
Payout timing is usually weekly, bi-weekly, or monthly, often with a minimum threshold. Payment methods commonly include bank transfer, crypto, e-wallets, or region-specific methods depending on the program. Always confirm the hold period, minimum payout, fees, and whether you’ll be paid on approved FTDs only.
In casino, deposits fail when there’s friction: wrong GEO/brand fit, weak payment methods, heavy KYC at the wrong moment, mismatched bonus messaging, or low-intent traffic from aggressive creatives. The fix is usually practical: align GEO + payments, tighten the funnel, add trust proof (withdrawals/payment logos), and test a pre-lander if the traffic is cold.
Ask for: top converting GEOs right now, allowed traffic sources, current best angles/creatives, what counts as a qualified FTD, whether NCO applies, hold period and payout schedule, and any caps/limits. This saves weeks of “guess and burn” testing.

