Despite the wide range of iGaming offers on the market, finding one that consistently brings in stable profits can be challenging. Before turning a profit, a buyer may need to test dozens of offers targeting different GEOs and spend a significant portion of their advertising budget. For those looking to save money and time on the search, we’ll showcase a case study on the Nine Casino offer from the Chilli Partners affiliate program in Brazil. The Syndicate team used a three-step approach of creatives + landing pages + apps, which converted exceptionally well, resulting in a 105% ROI!
Chilli Partners is an international affiliate network with exclusive offers.
The network’s offers are successfully promoted by large media buying teams worldwide, and The Syndicate is one of them. They have been effectively running campaigns for the NineCasino offer for several months now, consistently demonstrating a high ROI. Let’s take a look at the results of one of these campaigns in Brazil on behalf of the The Syndicate team.
Case study of the NineCasino offer with a 105% ROI in Brazil
Previously, we conducted tests on the NineCasino offer in Brazil and compared the campaign’s results with other online casinos whose offers we have been promoting for a while. The NineCasino offer exhibited high conversion rates. Therefore, we decided to fully launch in the region.
When selecting the offer, we also paid attention to the ability to make deposits via Pix (a Brazilian payment method). 99% of all online payments in Brazil are processed through this payment method. During the testing phase, we noticed that incorporating the payment system’s icon into the creative positively influenced the overall conversion rate.
Latin America is at the center of attention for the global online gambling community. Read more about iGaming there!
For the campaign, we used:
- Anti-detect browser: Octo Browser;
- Proxies: Private;
- Payment cards: Private ones with a low risk payment trigger probability;
- Accounts: From our in-house farming department and third-party sources;
- Fan Page: A new type with warming up from our in-house farming department;
- Tracker: Keitaro + a custom analytics platform;
- Apps: Android, internally developed and adapted for the campaign;
- Creative: Motion videos + static images produced in-house;
- Approach: Since auto-registrations are not currently effective, we relied on solid agency accounts with high limits.
During the setup phase, we launched 2-5 ad sets within a single campaign with small budgets.
For the campaign, we chose the Fortune Tiger offer, used the Fortune Tiger landing page, and created creatives featuring this slot – currently the most popular slot among Brazilians.
Targeting settings
We recommend starting with manual targeting settings. Manual targeting (age, gender, device type, operating system, and placement) allows you to achieve better KPIs, conversion rates, and attract higher-quality traffic.
Targeting Settings:
- GEO: Brazil;
- Age: 23-50;
- Gender: Male;
- OS: Android.
We chose Android-based apps for two reasons:
- The majority of the country’s population uses devices with this OS.
- Android-based landing pages are easier to create with a powerful converting design compared to iOS. They can be easily adapted to the campaign and scaled.
There are two main approaches to creatives for Brazil:
- Creatives with slots + emotions. You’ve probably seen them multiple times, but if not, you can easily find them in a spy-service, get inspired, and create something similar. The essence is as follows: first, show the game in the top slot, and then display a big win, emotions from the win, and the withdrawal to the card.
Key nuances include originality and installation optimization. Initially, installations are always more expensive, but this should be endured, as it will eventually result in profit through increased bets and anchors. It’s also important to achieve a mandatory decrease in the installation cost at volume. As a result, you will have a working combination suitable for large-scale campaigns.
- For larger teams with the capacity for volume, a branded news-style approach works well: high-quality content with voiceovers in the GEO’s language and brand mentions in the voice. This creates additional trust and influences both conversion rates and quality. It’s probably common knowledge that money flow approaches (money, attractive individuals, luxury cars, and watches) work in Brazil. So, if you execute this in a high-quality manner, it will convert excellently.
Since this is a working combination at the moment, we cannot showcase our creatives. However, you can find numerous options tailored to your specific GEO on spy services, for example, these:
The target action is making a minimum deposit. The reward is paid on a CPA model and amounts to €30.
Here are the results of our campaign expenses:
- Average cost per FTD (First Time Deposit) → €14.63 (total of 3,367 deposits)
- Average cost per registration → €1.87 (total of 26,349 registrations)
- Average cost per install → €0.86 (total of 57,294 installs)
Eventually, from June 1 till June 30 we got:
- Expenses: €49 273,17
- Profit: €101 010
- Average FTD cost: €14,63
- FTDs number: 3367
- ROI: 105%
We scaled using the budget and duplicates of ad sets and campaigns. Both approaches worked well with a good ROI. We don’t always use automated rules, but when we do, it’s primarily one automated rule for installation cost.
In summary: the total revenue of the advertising campaign was €101 010 with expenses of €49 273.17. As a result of the campaign, we earned a net profit of €51,736.82. The ROI was 105%.
Statistics:
NineCasino
The offer was from the Chilli Partners affiliate program.
Why we chose it:
- Full localization for Brazil. The product’s website is translated into Portuguese with a Brazilian dialect and optimized to cater to the local mentality;
- A vibrant interface featuring the colors of the Brazilian flag. This stylization positively influences the trust level of the platform and the conversion rate of the advertising campaign;
- A wide selection of slots. The advantage of the online casino lies in the availability of the most popular local slots: Fortune Tiger (which displaced Aviator from the top spot in Brazil’s top 5), Gates of Olympus, Crazy Time, Crazy Coin Flip, Plinko, Mines, Sweet Bonanza, Spaceman, Auto-Roulette;
- Sports betting. In addition to the online casino, NineCasino offers players the opportunity to place bets on sports events, which is super important for locals as they are avid sports enthusiasts;
- Bonuses. Personal bonuses for all new users and weekly prizes in the “Wheel of Fortune” section;
- Top-up balance via local payment systems. Users can make deposits through national services (Pix – used by 90% of Brazil’s population, Boleto Bancario, Santander) in 17 currencies, including cryptocurrency;
- Support for mobile devices. The ability to play on any gadgets;
- 100% player safety and confidentiality. NineCasino employs standard security protocols, encryption, and authentication using reliable encryption and key exchange;
- Support. Round-the-clock player support in Portuguese and localized VIP support;
- Loyalty programs. Tournaments and promotions with substantial prize pools in the national currency are frequently held here;
- Quality SMM. Active gaming communities on social networks.
NineCasino – a Chilli Partners affiliate offer. Good localization, vast popularity of the slot in Brazil, and a three-step approach of creative + landing page + prelander guaranteed us strong conversions and impressive results.
If you want to replicate the success of the Syndicate Group team, follow the link and request access to NineCasino at Chilli Partners.
Potential challenges and alternative approaches to affiliate marketing for online gambling
Affiliate marketing for online gambling presents a number of unique challenges due to the controversial and regulated nature of the gambling industry. Here are some key challenges and alternative approaches to address them:
- Regulations and legal restrictions: the gambling industry is highly regulated in many countries, which can limit the way affiliate marketing can be done. Affiliates must comply with a variety of regulations, such as verifying the age of players and prohibiting the promotion of the game to minors. An alternative approach is to work with lawyers specializing in gambling laws to ensure regulatory compliance in all marketing activities.
- Competition and market saturation: the online gambling affiliate market can be saturated, making it difficult to stand out from the crowd and catch the attention of potential players. An alternative approach is to identify a specific niche within the market, such as a particular type of game or a specific geographic region, and focus marketing efforts on that niche to differentiate yourself from the competition.
- Evolution of technology and user experience: today’s gamers expect a smooth and engaging gaming experience.This means that affiliates need to keep up with the latest technology and design trends to keep the interest of gamers. An alternative approach is to invest in the development of interactive content and innovative user experiences to differentiate yourself from the competition and attract potential players.
Affiliate marketing for online gambling faces a number of unique challenges, from legal regulations to competition in the market. Alternative approaches can help affiliates overcome these challenges and succeed in an ever-evolving marketplace.
