Two Ways to Win: How TikTok and SEO Drove Real Results for iGaming Affiliates

Finding the right traffic source is never obvious. If we knew what works and what doesn’t, life would be much easier. That’s why we always test everything instead of relying on guesses.

This time, our affiliate team focused on two channels – SEO and TikTok. Spoiler: both brought great results, just in different ways, with different budgets and timing.

Below is a short breakdown of what we saw in each case.

Case Study #1: TikTok

Winandyou affiliate partner decided to test TikTok as a free traffic source for a dating offer in iMonetizeIt.
He didn’t pay for ads or involve influencers. All he did was create simple organic videos with basic editing and a bit of creativity.

Details

• Traffic Source: TikTok
• Offer: iMonetizeIt Dating Smartlink
• GEO: United States
• Ad Period: One week (Oct 5–12)
• Spend: $10
• Profit: $275

He simply reused trending TikTok clips, added light edits, and posted them with short CTAs. The videos focused on curiosity, with hooks like “Watch till the end” or “You won’t believe this.”

He worked through several accounts with proxies and posted a few clips on each every day. After a few days, the traffic started to grow, and he got around 200–300 unique visitors daily from organic reach alone.

Results

By the end of the week, he earned $275. Not life-changing, but it shows a clear point: You can make money with very small costs if you understand the platform and know how to get attention.

Key Takeaway

TikTok is still a strong channel for affiliates and can bring solid results with almost no starting costs. Create short videos, share quick ideas, and use simple edits — this alone can already generate real traffic.

Case Study #2: SEO

Now let’s look at the SEO side. A US online casino was struggling with visibility. They had around 3,500 organic visitors a month, and most keywords were stuck on Google’s third page. 

They started working with a link-building agency to change that. For nine months, they spent $3,750 per month on a clear backlink plan. The campaign used “Restricted Niche Curated Links” and mixed low-tier links (RD20–250) for a natural profile with high-authority links (RD200+) to help the site grow.

Details

• Duration: 9 months
• Traffic Growth: +930% (from 3,500 to 36,000+ monthly visitors)
• Page-One Keywords: +183%
• New Player Signups: +386%

What Made It Work

SEO takes time, and this case is a good example of that.

The first step was simple: build trust with Google. The campaign used branded and generic anchors to make the site look safe and reliable.

After the base was ready, they shifted to keywords that bring real money — terms like “best online blackjack casino” and other transactional queries.

Results

This wasn’t a fast result. The growth came slowly, step by step. But in the end, the casino grew from 3,500 to over 36,000 monthly visitors.

But once the site started moving up, it didn’t stop: The traffic kept growing even after the campaign ended.

That’s the thing about SEO: when it works, it keeps bringing results long after the initial effort.

Key Takeaway

SEO needs time, but our team can confidently prove that it brings strong long-term results.

If you stay consistent and have the budget for steady work, organic traffic can turn into a reliable, growing source of revenue.

TikTok or SEO? It Depends on Your Goals

As you can see, both channels can bring results, just in different ways.

TikTok is great when you want quick tests, instant traffic, and almost no starting costs. SEO works slower but delivers long-term growth.

The real question is your budget, your timeline, and what type of traffic you need right now. Our affiliates combine both: fast wins from TikTok and long-term revenue from SEO.

Final Thoughts

Both cases show one thing: real results come from testing and tracking.

Our team saw +930% traffic growth with SEO and a 27.5x ROI from TikTok. Two very different channels, but both worked because we measured, compared, and adapted. Winandyou keep an eye on every trend, run real tests, and openly share the insights that work for our partners.

If you’re as curious and obsessed with real numbers as we are, join our affiliate community. We’re always looking for motivated partners who want to grow with us!