The world has gone mobile – and iGaming went mobile even faster.
Today, over 70–80% of all iGaming traffic comes from smartphones, and in some GEOs this number already exceeds 90%. Desktop is no longer the main source of players. Mobile is.
At Winandyou Partners, we work with many different GEOs. Our main ones are Portugal, Turkey, Germany, Austria, and Canada. All the statistics below are based on data from these markets.
Let’s dive into the numbers.
Inside Our Data: Mobile vs Desktop
In 2025, around 80% of all sessions across our main GEOs (Portugal, Turkey, Germany, Austria, and Canada) come from smartphones, and this share continues to grow month by month.
But traffic alone is not the most important part. What really matters is user behavior. Based on our internal data, mobile users deposit more often than desktop users:
- On average, a desktop user makes 1.3–1.6 deposits per month
- A mobile user makes 2.1–2.4 deposits per month
That means mobile players are not only more active, they also create more stable revenue.
So what does this tell us?
If your website or landing page is not fully optimized for mobile, you are losing a large part of your potential users and income.
How Mobile UX Directly Impacts CR and FTD
The connection between mobile UX, conversion rate (CR), and first-time deposits (FTD) is now 100% clear. When the mobile experience is smooth, conversions grow. When it is slow or inconvenient, users simply leave.
Based on our internal data across Portugal, Turkey, Germany, Austria, and Canada, the difference between mobile and desktop performance is very visible:
- Average CR on desktop: 1.6–2.1%
- Average CR on mobile: 2.8–3.6%
- FTD share from mobile: 70–85% of all first deposits
- FTD share from desktop: only 15–30%
And here is the key point:
If your deposit flow, UX kit, forms, buttons, or payment methods are not fully adapted for mobile, you are losing users at the most important step – the moment of conversion. People may click your ad, open your site, but they will not finish registration or make a deposit if the mobile UX feels uncomfortable.
As our data shows, mobile is not just a traffic channel anymore; it is the main source of FTD and revenue.
What Formats Work Best on Mobile
Mobile users scroll fast and make quick decisions. That’s why short, visual, and simple formats convert best.
- Short videos and stories (Reels, Shorts, TikTok) show the highest engagement and bring 30–50% higher CTR than static banners.
- Adaptive mobile landings with large buttons, short forms, and fast loading convert much better than heavy desktop pages.
- Fast mobile payments (Apple Pay, Google Pay, local wallets) strongly increase FTD: the fewer clicks to deposit, the higher the conversion.
The rule is simple: on mobile, speed and simplicity decide everything. If your site, creatives, or payments are not mobile-first, users will leave before converting.
Conclusion
We trust numbers more than assumptions, and the data clearly shows that mobile traffic delivers the best results today. It’s no longer just a metric in reports. Mobile is the main growth point for affiliates. Speed, optimization, and honest analytics now define success.
Join Winandyou Partners, test mobile-first landings with us, and share your results with the community. Let’s grow based on real data.
Ksenia has extensive hands-on experience in affiliate marketing, having worked as a media buyer and affiliate for several years across multiple verticals. Throughout her career, she managed traffic from a wide range of sources, tested funnels, and collaborated directly with advertisers and networks.
For the past six years, she has also been writing in-depth articles, reviews, and analytical guides about affiliate marketing. Her work has appeared on well-known industry blogs and platforms, where she covers topics such as traffic sources, compliance, creatives, tracking, and campaign optimization.
Today, Ksenia combines practical experience with editorial expertise, contributing as a guest expert to various affiliate marketing projects and helping educate both beginners and experienced affiliates.
Ratmir started his copywriting career back in 2016. He is now editor-in-chief with an MA with Honors in Linguistics.
His primary expertise is in affiliate marketing, EdTech, education, IT, and sports.
Ratmir specializes in content marketing, content management, proofreading, and translation.
