| Website | kadam.net |
| Operating since | 2012 |
| Advertising formats | Banner ads; Native (teasers); Push; Popunder; In-Page Push; In-App Push |
| Payment models | CPC, CPM, CPA target |
| Number of GEOs | Global coverage |
| Best for verticals such as | Gambling, Adult, Betting, Crypto, Dating, Sweepstakes, Fintech, Utilities, Antiviruses, Ecommerce, Games, Mobile Apps, News & Content, Software, Webcam, VOD (Video-On-Demand), Forex, Shopping |
| Payment methods | Bank card, bank transfer (legal entities), USDT, PayPal, Paxum, Capitalist, Webmoney |
| Minimum top-up amount | $100 (minimum first top-up) |
| Support | support@kadam.net Telegram support bot |
| Social media | LinkedIn YouTube |
Kadam is a multi-format ad network built for performance buying across a mixed traffic environment (mainstream + adult). It supports CPC and CPM buying models, covers all GEOs, and is commonly used for verticals like gambling/betting, adult, dating, crypto, sweepstakes, fintech, utilities, e-commerce, mobile apps, and software.
On the advertiser side, Kadam focuses on controllable targeting (categories + granular filters), plus automation features like CPA Target and Microbidding. On the publisher side, it runs a stricter moderation flow and requires at least 500 uniques/day (last 14 days) to get approved.
Main Features
Advertising Formats
You have access to the following ad formats:
- Banner ads
- Native ads (teasers)
- Push
- Popunder
- In Page Push
- In-App Push
Suitable for Affiliate Verticals
The network is often used to work with traffic of the following affiliate verticals:
- Gambling
- Adult
- Betting
- Crypto
- Dating
- Sweepstakes
- Fintech
- Utilities
- Antiviruses
- E-commerce
- Games
- Mobile Apps
- News & Content
- Software
- Webcam
- VOD (Video-On-Demand)
- Forex
- Shopping
Buying Models & Deposit/Withdraw Rates
- Payment models: CPC, CPM
- Minimum advertiser deposit: $100 (minimum first top-up)
- Minimum publisher withdrawal: $15
Targeting & Filtering
Kadam’s targeting is built around both content categories and technical/user filters, so you can separate traffic by:
- Categories: News, Mainstream, Adult Content + subcategories inside News
- GEO: countries/regions/cities/continents (with separate rates per country)
- Device/platform: desktop/mobile + specific devices
- Browser & language
- Connection type: Wi-Fi vs mobile (3G/LTE)
- ISP/mobile operators include/exclude
- Traffic quality toggle: “good traffic only” vs all traffic
- Retargeting (users who already interacted with your site)
- Whitelists/blacklists: sites, sources, IP ranges
- Manager-provided whitelists/blacklists: yes
Automation & Optimization
Automatic optimization is available based on CPA Target + Microbidding. This matters if you’re running conversion campaigns and want the system to bias spend toward sources that are closer to your target CPA — especially once you’ve collected enough conversion data.
Tracking
- Postback: yes
- Statistics: all levels (see the ‘Stats’ section below)
- Tracker integrations: Binom, Keitaro, Voluum, RedTrack, Bemob, AdsBridge, Peerclick, plus MMPs like Appsflyer/Adjust/Branch, and basically any tracker that supports HTTP/HTTPS GET/POST
Creatives & Landing Pages
The network provides ready-made ad creatives and landing pages only on full management. No built-in spy tool available, though.
Compliance
18+ landing pages are allowed. Adult sites (on the publisher side) are allowed only for clickunder and push formats.
Publisher Requirements & Moderation
- GEO acceptance: all GEOs
- Traffic threshold: 500+ unique visitors/day over the last 14 days
- Not accepted (examples): BUX/wrapping schemes; “homework/essays” student sites; illegal/restricted content per GEO law; Blogspot sites; iframe traffic; empty/template sites; unfinished projects.
- Two-stage moderation: content compliance → traffic analysis; plus ongoing monitoring after launch
Referral Program
There is a referral program with lifetime referrals via personal link for publishers only. You’ll get 3% RevShare from referred publishers’ earnings.
Pros & Cons
| Pros | Cons |
| Strong filtering/targeting depth (categories, device/browser/language, connection type, ISP/operator targeting, traffic quality toggle, retargeting, whitelists/blacklists). | Minimum advertiser deposit is $100, so it’s not ideal for tiny “micro-tests.” |
| Performance-oriented automation: CPA Target + Microbidding for optimization after you collect conversion data. | No built-in spy tool — you’ll need external tools for creative research. |
| Postback support + wide compatibility with major trackers and MMPs. | Free creatives/landers are provided only on full management (self-serve requires your own production). |
| Supports mixed verticals and allows 18+ landing pages, which fits gambling/dating/adult-style funnels. | Publisher onboarding is stricter: requires 500+ unique visitors/day + moderation + ongoing traffic quality checks. |
| Built-in anti-fraud and retargeting features positioned as core platform strengths. | |
| Low publisher withdrawal minimum: $15. | |
| Good for the verticals of Gambling, Adult, Betting, Crypto, Dating, Sweepstakes, Fintech, Utilities, Antiviruses, E-commerce, Games, Mobile Apps, News & Content, Software, Webcam, VOD (video on demand), Forex, Shopping | |
| As for publishers, any ad format is available for adult sites. |
Conclusion
Kadam is a practical choice if you need a multi-format traffic source with serious targeting controls, a conversion-friendly tracking stack, and optimization mechanisms designed for CPA-driven buying. It’s also one of the networks that openly supports mixed traffic and 18+ landers, which is relevant for many affiliate verticals.
FAQ
Kadam supports Banner, Native/Teaser, Push, Popunder, In-Page Push, and In-App Push formats.
Campaigns can be launched on CPC and CPM buying models.
Yes. The network works with traffic in (apart from others) gambling/betting, adult, dating, and crypto.
Yes, such landing pages are allowed.
Targeting covers categories (News/Mainstream/Adult + News subcategories), GEO down to city/region, device/platform, browser/language, connection type (Wi-Fi vs mobile), ISP/mobile operators, plus retargeting, a “good traffic only” toggle, and site/source/IP whitelists and blacklists.
Yes, you can access integrations with Binom, Keitaro, Voluum, RedTrack, Bemob, AdsBridge, Peerclick, plus MMPs like Appsflyer/Adjust/Branch, and any tracker that supports HTTP/HTTPS GET/POST.
Yes, but only on full management. For self-serve buying, you should plan to bring your own creatives/landers.
Publishers need 500+ unique visitors/day over the last 14 days and must pass two-stage moderation (content compliance → traffic analysis) with ongoing monitoring after launch.
Ksenia has extensive hands-on experience in affiliate marketing, having worked as a media buyer and affiliate for several years across multiple verticals. Throughout her career, she managed traffic from a wide range of sources, tested funnels, and collaborated directly with advertisers and networks.
For the past six years, she has also been writing in-depth articles, reviews, and analytical guides about affiliate marketing. Her work has appeared on well-known industry blogs and platforms, where she covers topics such as traffic sources, compliance, creatives, tracking, and campaign optimization.
Today, Ksenia combines practical experience with editorial expertise, contributing as a guest expert to various affiliate marketing projects and helping educate both beginners and experienced affiliates.
Ratmir started his copywriting career back in 2016. He is now editor-in-chief with an MA with Honors in Linguistics.
His primary expertise is in affiliate marketing, EdTech, education, IT, and sports.
Ratmir specializes in content marketing, content management, proofreading, and translation.
