Case Study: $3,450 in 45 Days Promoting an OnlyFans Model on TikTok

TikTok is by no means the easiest source of traffic. The platform’s anti-fraud constantly evolves and puts sticks in the wheels of affiliates. However, this is not really an obstacle — affiliates adapt quickly and start driving traffic profitably again. Let me present a case study of how I drove traffic from TikTok to an OnlyFans model.

• Niche: Adult
• Offer: an OnlyFans model
• Source: TikTok
• GEO: USA
• Run period: 45 days
• Total profit: $3,450

Briefly on How You Can Cooperate with OnlyFans

You can drive traffic to three types of profiles:

1. Paid — payment per lead depends on the subscription price. Usually affiliates are offered a rate equal to the subscription price plus a couple of dollars on top. I strongly do not recommend beginners to start with this type of profile, because working with it requires the ability to drive highly targeted traffic.
2. Free model — CPA payouts in this segment usually range around $0.4–0.5. When running traffic to this type of profile, the conversion rate is the highest because the target action is extremely simple.
   However, models and agencies are generally reluctant to accept traffic to free pages, since such traffic is difficult to monetize effectively — the majority of users do not convert into paid subscribers or tip spenders.
3. Trial profile — something between a free and a paid one. Members don’t need to pay for a subscription, but to view content they must enter payment details. The average payout per lead on the market is $0.6–0.7. This is the most optimal option for a beginner.

Some agencies can also offer work on RevShare; the standard rate is 20% of all spending by attracted members. When working on this payment model, you need to consider certain nuances:

• You must be sure you’re working with professionals. A model’s earnings are formed not so much from subscriptions but from selling paid content to already subscribed members. Accordingly, traffic needs to be processed — chatters handle this. If an agency employs non-specialists, then even “gold” traffic may not pay off;
• Keep in mind that working on RevShare is a long-game. In my opinion, for a successful RevShare run it’s desirable to have a solid background — if you’re a beginner, it’s better to gain experience and learn to run traffic first on a CPA model.

Choice of GEO for the Campaign

Most OnlyFans users are American, so the USA was chosen as the GEO for the campaign. Also, moderation algorithms in the US are much more lenient toward the adult vertical than in European countries.

To soften moderation on accounts we used the GEO transfer method. Profiles were registered in Georgia and Bulgaria, while the campaign was running in the USA.

How Traffic Was Driven

Accounts were promoted with a spammy method, but with one particularity: in the first campaign, lighter creatives were uploaded with general dating hashtags — #fyp, #gyat, #viral.

Then the accounts were left to rest for several hours, and I proceeded to drive traffic within a complete affiliate bundle with niche hashtags and catchy ad creatives. This approach allows you to immediately tune the account’s audience.

By the way, if you don’t like TikTok, you can always use Reddit as a source of traffic for OnlyFans.

Ad Creatives and Uniqueness

The main advantage when working with OnlyFans is that there’s no need to search for sources for ad creatives. Agencies often provide ready-made ad creatives to affiliates, so all that remains is to test each of them until you find the one that performs best.

The key metric to focus on is the number of profile visits per campaign. If all your videos get around 600 views each and collectively generate over 100 profile visits, it means the creative resonates with the audience — you can safely keep scaling it.

I used CapCut for video uniquification. For one account, it’s enough to uniquify one video and upload it up to six times. During platform storms, however, uniquification methods can behave inconsistently.

You can record videos directly from your monitor, as long as you have a good camera. When using this approach, just capture the video frame boundaries in the shot — otherwise, TikTok may flag it as non-unique content and restrict visibility.

Surprisingly, this method barely affects conversion rates, and I personally use it quite often. Some affiliates even experiment with more unusual approaches, like the one shown in the screenshot below.

Always make sure your videos are adapted, more on adult ad creatives adaptation here.

Audience Targeting and Hashtags

The target audience was configured through hashtags. Below, you can see some of the hashtag sets I partially used during my ad campaigns, as shown in the screenshot.

From my experience, the most convertible audience here is men aged 35–55 y.o. Younger users are generally less likely to subscribe to models — that demographic is better suited for adult dating funnels instead. Also, you can read our article on why men pay these models at all to get a better understanding of audience’s needs.

Therefore, if your goal is to maximize conversions, you should focus on a more mature audience segment and select hashtags that are relevant to their interests and behavior patterns.

Results of the Campaign

I worked with two types of profiles — paid and free. When using paid profiles, I uploaded around 30–40 accounts daily, which on average generated about 10 fans per day.

The payout per lead was fixed at $8, and after a month of consistent work, I managed to attract over 300 fans to a single profile.

During periods of platform turbulence (“storms”), I switched to trial profiles, since it’s much easier to convert audiences with lighter creatives.

When running campaigns for paid pages, a more aggressive approach is needed, which becomes difficult to execute during stricter moderation phases.

For each lead, I received a payout of $0.70. Over the course of two weeks, this campaign brought in 1,201 fans. On average, I uploaded about 20 accounts per day.

This article is a part of series of articles on how to make money on OF.